133 Rishabh(Airtel)

8/8/2019 133 Rishabh(Airtel)

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Pride Of India

Marketing Plan


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Airtel has The Largest Marketshare 2010

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id iuvaret partiendo. Vivendo

menandri et sed. Lorem

volumus blandit cu has.Sit cu

alia porro fuisset.

Ea pro natum invidunt

repudiandae, his et facilisis

vituperatoribus. Mei eu ubiquealtera senserit, consul eripuit

accusata has ne. Ignota

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INTRODUCTION

Airtel was Established in 1995, Bharti (Airtel) has been apioneering force in the Telecom Sector.

Sunil Bharti Mittal is the chairman and group managingdirector of Bharti Tele-Ventures.

Bharti Airtel is one of India's leading private sectorproviders of telecommunications services.

Airtel has a customer base of 67,425,935 or 32.81% of thetotal 205,460,762 GSM mobile connections in India tillMay 2008.

Sunil Bharti

Mittal


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VISION

By 2020 Airtel will be the most admired brand in the World Loved by more customers

Targeted by top talent

Benchmarked by more business

MISSION

Innovative product and services.

Cost effectivenessUnified messaging solutions

Meet the needs of customers through error-free delivery of

services.


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Market Analysis

The goal of a market analysis is to determine

the attractiveness of a market and to

understand its evolving opportunities and

threats as they relate to the strengths and

weaknesses of the firm.


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Market Analysis of Airtel


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Market position

Market Leader

Market Follower

Market Objectives Customer Retention

Global Branding


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Major competitor of Airtel

Vodafone

AT & T

Verizon Communications

Idea

Tata Docomo Rcom


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4ps

4ps is also called marketing mix.

4ps consists of:-

Product

Price

Place

Promotion


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Product and Price

Airtel has good range of Services: Airtel

provides both postpaid and prepaid services.

New Schemes- AIRTEL bb

- AIRTEL Gold

- AIRTEL youthopia Airtel Quality network: Airtel will have good

quality network which provide clarity in voice.


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Price

It will have new attractive tariff plan:- 1st

10 secondsof all calls will not cost you!!!

Place

AIRTEL already as a good range of channels of

distribution:Still Large number ofAirtel Galleries will opened

Named Airtel Hut

Operating in 23 circles in India

Strong distribution network with approximately160,000 family of retailers

Over 500 exclusive outlets


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Promotion

Advertising.

New Jingle-A.r. Rahman

Sales promotion

- Most Talkative Indian

- Highest Balance Award


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SEGMENTATION

Geographic Segmentation : 23 telecom circles (different

tariff for different circles)

Demographic Segmentation :

Age : Senior citizen.

Gender : Women.

Occupation : Students ( Youthopia) , Corporate(Airtel Gold) .

Income: All income groups ( Different plans for various income

groups) Airtel Gold.


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Targeting

Untapped Rural markets

Young Couple (Airtel Youthopia)

Corporates (Airtel Gold)

Blackberry Users (Airtel bb)


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POSITIONING

AirTel Will positions itself in the market as a very reliable,

effective and consumer savvy brand

Positioning as a brand which people can trust in terms of

quality and performances Plans to position itself as complete telecom service provider

with a strong presence in global network

Itz Better If You are with US


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Future Strategies

Translate its expertise in Indian markets to other

emerging economies.

Technology leadership is a must Airtel must

ensure that its reliance on GSM technology does

not render it obsolete.

Indian market inspite of being the worlds largestis still not matured. Opportunities abound in the

hinterland which must be exploited.


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Presented by:-

Rishabh Gala

133 Rishabh(Airtel)

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