130523 cpd - marketing & waarde vastgoed

Marketing & waarde vastgoed

Andere kijk op vastgoed

Robèrt Dackus mim mricsCPD RICS │ mei 2013

#anderskijken #vastgoed30#rics@robert_dackus

If the world is constantly changing, if the market place is always evolving,

if the minds of consumers are continuosly developing,

How can you attempt to be unchanging and still be relevant?

Mike Myatt, advisor CEOs large corp.

http://www.google.nl/url?sa=i&rct=j&q=shift+happens&source=images&cd=&cad=rja&docid=yBBzCAIz341npM&tbnid=bpLCE_HmmtbGsM:&ved=0CAUQjRw&url=http://cccexperience.blogspot.com/&ei=eIIwUfyfFrKq0AX484HYBQ&bvm=bv.43148975,d.d2k&psig=AFQjCNFmj6TByuTb3tvrMHlbd3t35PXj5Q&ust=1362219815218994

Change

Straks wonen we allemaal in IKEA-steden: Design your own city!

Change

Change

DNA locatie

WHY +

Basis voor concept

Change

SCRUM!

Waarde vastgoed

Waarde vastgoed?

Vastgoed is afgeleide behoefte

Waarde vastgoed?

http://www.google.nl/url?sa=i&rct=j&q=basic+needs&source=images&cd=&cad=rja&docid=AhWJkfOD1vSv8M&tbnid=XOkqGUnZvSODCM:&ved=0CAUQjRw&url=http://www.masteryworks.com/newsite/clientimpact/impact_archives_aug07.htm&ei=RzRkUffWHsSh0QXnnoH4Dw&bvm=bv.44990110,d.d2k&psig=AFQjCNGBbBQDqLxFdGuqPVnf-4MlWCsP2w&ust=1365607546427861

VALUE IN USE

Waarde vastgoed!

Bepalen klantwaarde

Waardecreatie

Positionering

Behoeftenanalyses / Research

Trendtranslation

Rol marketing

PEOPLE&

TECHNOLOGY

People

People

http://www.google.nl/url?sa=i&rct=j&q=MILLENNIALS&source=images&cd=&cad=rja&docid=ne6dI3cBgKr2ZM&tbnid=iv7g8Znt49sROM:&ved=0CAUQjRw&url=http://www.csulb.edu/divisions/students2/intouch/archives/2007-08/vol16_no1/01.htm&ei=q2cvUfC0B6LL0AXBmYHgDQ&bvm=bv.43148975,d.d2k&psig=AFQjCNHi20_rnyWVnsJOo0_6Ler9NcvqKA&ust=1362147454364522

People

SYLo

People

http://www.google.nl/url?sa=i&rct=j&q=share&source=images&cd=&cad=rja&docid=gv9LzZUsZjg7JM&tbnid=C3V1QmVF8pzo7M:&ved=0CAUQjRw&url=http://www.theewc.org/news/view/ewc.launches.share.connect.a.new.expert.database./&ei=1uMtUbmCEenV0QXr94GoCg&bvm=bv.42965579,d.d2k&psig=AFQjCNHVer7qYEKAG51zniB7WOOR45mmHA&ust=1362048310170590

Share

Delen is het n

ieuwe

hebben!

Connect

Prosuming

http://www.google.nl/url?sa=i&rct=j&q=3d+printing+chair&source=images&cd=&cad=rja&docid=O1LmvqWJmKnhzM&tbnid=n8co1PYDoS7hPM:&ved=0CAUQjRw&url=http://www.feelguide.com/2011/01/18/3d-printer-builds-titanium-objects-of-astonishing-complexity/&ei=BVovUYjKBPSX0QXls4GAAg&psig=AFQjCNEXmTUoDEmB0kXeBPmmlEHZh7K2QA&ust=1362144126522906

Authenticiteit

Authenticiteit

http://www.google.nl/url?sa=i&rct=j&q=klusc+the+cave&source=images&cd=&cad=rja&docid=ckwiXgel20eN8M&tbnid=m5gYE0mZW3eQZM:&ved=0CAUQjRw&url=http://www.klusc.com/component/content/article/8-tip-van-de-week/35-fd-20130131&ei=hN8tUarDF4GV0QWowoHwBQ&bvm=bv.42965579,d.d2k&psig=AFQjCNErGlwwn3u3GoofFe_JrHuTFbArnQ&ust=1362047231731688

http://www.google.nl/url?sa=i&rct=j&q=fitness&source=images&cd=&cad=rja&docid=bmL-lkdn3KAKMM&tbnid=o45YzW-xKC-93M:&ved=0CAUQjRw&url=https://www.ticketveiling.nl/sport/sport-fitness/onbeperkt-fitnessen-bij-one-fitness-in-hilversum/a3069&ei=hFUvUd-wFsio0AWrn4GQBA&psig=AFQjCNF1kQH2v2QhTjrByoAk9gmlLz5txQ&ust=1362142949795053

Authenticiteit

Technology

Totale transparantie

Totale transparantie

http://www.google.nl/url?sa=i&rct=j&q=augmented+reality&source=images&cd=&cad=rja&docid=XKxS640MVHfWPM&tbnid=smR2pz9-T-61UM:&ved=0CAUQjRw&url=http://tradesmeninsights.com/2010/12/15/what-is-augmented-reality/&ei=BVAvUbHmHbC00QWJz4DoCA&psig=AFQjCNGthCxdXI10ISaJO_hgEQVtB4atcg&ust=1362141497335606

The shopping center of the future?

Diginormalisering

Diginormalisering

In praktijk

Workshop

Casus: pand Papendorpseweg

Comfort kijken

• m²’s en m³’s

• bestemmingsplan

• parkeren

• techniek

• bouwkundige staat

Nieuwe kijken

• mensen

• gevoel

• omgeving / troeven

• trends

• ontmoeten

Workshop

Casus: pand Papendorpseweg

Aan de slag!

• 7 pers./team = rij waarin je zit

• 20 min.

• 2 presentaties

• Veel interactie!!!

130523 cpd - marketing & waarde vastgoed

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