130318 daihatsu cerita sahabat
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Daihatsu Cerita Sahabat Digital Campaign
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description
Transcript of 130318 daihatsu cerita sahabat
![Page 1: 130318 daihatsu cerita sahabat](https://reader033.fdocuments.net/reader033/viewer/2022061205/5480e82fb4795955578b47a3/html5/thumbnails/1.jpg)
Daihatsu Cerita SahabatDigital Campaign
![Page 2: 130318 daihatsu cerita sahabat](https://reader033.fdocuments.net/reader033/viewer/2022061205/5480e82fb4795955578b47a3/html5/thumbnails/2.jpg)
• Astra Daihatsu Motor launch ‘Daihatsu Sahabatku’ as it corporate campaign to celebrate 105th anniversary.
What We Do:• Create Daihatsu Sahabatku writing contest on digital
channel
![Page 3: 130318 daihatsu cerita sahabat](https://reader033.fdocuments.net/reader033/viewer/2022061205/5480e82fb4795955578b47a3/html5/thumbnails/3.jpg)
Contest Management (website development & maintenance)
Website: daihatsuceritasahabat.com
![Page 4: 130318 daihatsu cerita sahabat](https://reader033.fdocuments.net/reader033/viewer/2022061205/5480e82fb4795955578b47a3/html5/thumbnails/4.jpg)
Social media maintenance
![Page 5: 130318 daihatsu cerita sahabat](https://reader033.fdocuments.net/reader033/viewer/2022061205/5480e82fb4795955578b47a3/html5/thumbnails/5.jpg)
Online media placement
![Page 6: 130318 daihatsu cerita sahabat](https://reader033.fdocuments.net/reader033/viewer/2022061205/5480e82fb4795955578b47a3/html5/thumbnails/6.jpg)
• Contest period: 21 May – 30 Sept. 2012• Total entries: 14.000 board • 105 Finalists were chosen • Entry participants were fans from Daihatsu FB page and
twitter follower• Media Support:
– Online banner ad– Own Social Media content– Print ad– School to school event
Daihatsu contest result