130315 hubtech21 presentation

HELPING FRENCH ENTREPRENEURS SUCCEED IN THE US

HUBTECH21 MODEL

One-stop shop

Long term partnership

Experience and quality

Boston and San Francisco

Backed by the Paris Region

A LONG TERM RELATIONSHIP

Coaching

Define the right

strategy

Marketing Support

Define and reach your

target

Market Assessment

Get real market

feedback

Business Development

Develop direct & indirect sales

Operations

Optimize productivity

& profit

Alyssa

"strategy" isn't a proper noun so it should not be capitalized

Alyssa

Optimize costs isn't accurate as you reduce costs or control costs. You can optimize spending or as I noted below, productivity and profit.Also did some formatting in other boxes...

DEFINE THE RIGHT STRATEGY WITH OUR MENTORS

Xavier WartelleSerial EntrepreneurNetCentrex, Brixlogic, Ipanto, Presto, Shogunmoto

Stephane AlisseBusiness Development Expert for foreign IT companies wishing to develop on the US market

Alan FaceyEVP Black Duck, Sales strategy, enterprise software

Cecile RealEntrepreneur, Medical Devices, Fundraising, international expansion

Sergi HerreroSocial Media Strategy, Digital Marketing,Mobile

• Customers and value proposition• Go-to-Market strategy • Business model• Management structure• Required investment

Objective: Reviewing your Strategy

• Face-to-face meetings or call with one of our mentor

• Feed-back on your strategy

Methodology

Bruno MartinaudMultientrepreneur, strategy, financing

Alyssa

took out capital letters in first 2 bullets

REACH YOUR TARGET WITH OUR MARKETING EXPERTS

• Positioning• Messaging• Website• Marketing materials• Elevator pitch support

Objective: Reach your target

• Americanization of your marketing support (website revamping, presentation, outreach email)

• Elevator pitch support• Based on initial feedback from the

market, design of dedicated marketing materials

• Marketing plan to achieve your goals

Methodology: incremental marketing support

Alyssa DverHigh tech marketing strategy, marketing materials development and review

Valerie ZellerValue Proposition, positioning, messaging, elevator pitch

Chitra RakeshBrand Management, BtoC, BtoB

Roy TerryHi-Tech, elevator pitch support

Sarah WeldonHigh tech, bi-lingual content review

ASSESS YOUR MARKET WITH OUR RESEARCH EXPERTS

Julianne ZimmermanHigh tech – Clean Tech companiesStrategic marketing – Value proposition –Messaging

Laure BerlinerLife sciences, MedTech, BioITMarket Research professional

Partner

Agnes FaureContent monetization, media

Jean-Noel PoirierClean Technologies

Valerie ZellerIT: video games. mobile apps, APIs, tourism, value proposition, BtoB

• Understanding the market (landscape & size)• Discussing opportunities and challenges• Defining your positioning and drafting a market

plan

Objective: understanding and planning

• 1: Gathering data• 2: Defining value proposition, reviewing materials• 3: Securing interviews with potential customers or

partners• 4: Formulating a go-to-market strategy

Methodology

Julianne ZimmermanHigh tech companies, clean techstrategic marketing, value proposition, messaging, branding

Laure BerlinerLife Sciences, market research

Jean-Noel PoirierHigh Tech, clean tech market assessment

Agnes FaureDigital content, market assessment

INCREASE YOUR SALES WITH OUR BUSINESS DEVELOPERS

Jean-Baptiste TrahinLead generation

Patrick ConsortiHigh tech companies - international sales and partner management

Al KesselmanLead Generation

Elsa RiveLead generation, life science

• Initial clients• Partners• Distribution or resellers

Objective: Develop Sales

• Marketing review of your materials• Domiciliation• Lead generation• Meetings organizations• Local follow-ups

Methodology

Aymeric VignerasEntrepreneur, enterprise profit improvement and transformation, online industry, IT services company

Lionel PelamourguesTech expert, Telecom

OPTIMIZE YOUR OPERATIONAL PRODUCTIVITY & PROFIT

Joubin HatamzadehDirector of Operations, Boston

Christophe RatteProject Manager, Boston

Marie BahsaProject Manager, San Francisco

Paul LinaresTechnical Support

ServiceProviders

• Address• Marketing strategy• Legal entity• Accounting• Recruitment / Immigration• Technical Support

Objective: Localize

• Offices• H21 acts as your local COO• Introduction to trusted consultants

and service providers • Project management to streamline

the process

Methodology: shared resources

AT THE HEART OF THE TECH ECOSYSTEM IN BOSTON

AND IN OUR INCUBATOR IN SAN FRANCISCO

THEY RELY ON US…OUR CLIENTS

THEY RELY ON US…OUR PARTNERS IN FRANCE

THEY RELY ON US…OUR PARTNERS IN THE U.S.

H21 RESOURCES FOR FRENCH ENTREPRENEURS

- Website: www.hubtech21.com

- Blog : Thetechmap.org

- Twitter: @HubT21

Calendar: http://www.hubtech21.com/calendar/

Events in Paris / Boston / SF

http://www.hubtech21.com/

http://www.hubtech21.com/calendar/

Define the right strategy

Learn and adapt quickly to the US Market

Leverage our network

Save time: prequalified resources

Save money: shared resources

Focus on your core business

BENEFITS

BostonOne Broadway, 14th floorCambridge, MA, 02142

San Francisco2415 Third Street, suite 231San Francisco, CA 94107

Marie Buhot-LaunayDirector of Sales and Marketing

[email protected]

mailto:[email protected]

130315 hubtech21 presentation

Business

Transcript of 130315 hubtech21 presentation