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Transcript of 13 mistakesslideshow
13 Mistakes New Freelance Writers Make
And how to fix them
A short tutorial by:Laura Finger
www.laurafinger.com
Mistake: #1: You don't think you're qualified
Don't assume all “real writers” have English or Journalism degrees
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Solution: Utilize the Internet
Sign up for MOOCs Community college continuing education
The more diversified your background, the higher your earning potential
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Mistake #2: You think you can't start without clips
Feel as if you need clips in order to get clips?
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Solution Offer to write for a local non-profit
Contact your local Chamber of Commerce Create a mockup of what you would write for a
fictional cilent
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Mistake #3: You are giving your work away for free
Did you fall for the “just do it for the exposure” line?
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Solution
If a site can cough up money to pay hosting fees, it can afford to pay you. Never say yes to a client who cries hardship
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Mistake #4: Job hunting on popular sites
EVERYBODY and his mother is on Craigslist and Copyblogger. How are you
going to stand out and get your email read?
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Solution Start seeking out clients
Vette a potential client before you contact them
Learn how to network
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Mistake #5: You submit and accept low bids
Don't have a clue how to quote a price to a client?
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Solution
Swipe other writers' rates Figure out what you need to survive
Learn what the market can bear
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Mistake #6: You Ignore Local Clients
Are you determined to do all of your work online? Are you nervous about meeting people in person?
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Solution Reach out to local non-profits
Look into shared office space or “hot desking” Write an op-ed or article for your
local newspaper
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Mistake #7: You only market when you're hungry
Sporadic marketing can leave huge, gaping holes in your income!
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Solution
Budget 30% of each day for marketing Check in with current and past clients first
Divide and conquer the phone book
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Mistake #8: You don't know about the December-Feburary lull
Every business experiences it (except for credit card companies).
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Solution Line up projects to run into the New Year Pitch clients ideas for holiday promotions
months in advance Use the time for other types of writing
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Mistake #9: You are NOT networking
Are you hiding in your home office instead of Interacting with other human beings?
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Solution Go anyhwere you can find another human being
Trawl LinkedIn ads for leads Type up a Letter of Introduction (LOI)-
the e-mail version of a “cold call”
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Mistake #10: You haven't mastered deadlines...yet
Feel like deadlines constrain you? Learn to harness their power
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Solution The more disciplined you are, the
more money you can make Deadlines make you more efficent
They do not stifle creativity
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Mistake #11: You try to recreate a 9-5, 40 hour work week
Those don't work for anybody- so stop giving yourself grief
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Solution Give yourself permission to have a
personalized work week Work the days and hours that work
for you and your family
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Mistake #12: You thought you'ld be making a profit by now
New businesses can take years to turn a profit
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Solution Stop saying “I should have ____ by now.”
Cut yourself some slack Stop thinking you're a failure
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Mistake #13: Thinking obstacles and setbacks are a sign that you should give up
Hit a speedbump?It means that you're moving forward.
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Solution Understand that speed bumps and
dead ends happen throughout your career Learn that in the big picture they really
aren't a big deal
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