10 seconds

You need to tell your customers about their benefits from buying your

product.

But most of the people on the internet will only spend up to 10 second on a homepage before going to another page.

So you will have to create a very simple and clean design.

Make a

Goal

Don’t make a homepage without a goal. Do you want to sell something? Or do you want people to sign up for your newsletter? I think around 80 percent of all the homepage I have seen don’t have any call to action. What is the benefit for them to buy your product? What are the features of the product? Remember you don’t have a long time to persuade your customer.

What is your

keyword Remember your audience is people – so don’t write for the SEO. But don’t forget the SEO either. So before writing your text – I would

write my main keyword down on a piece of paper.

Remember to use this keyword in your headline, subtext, image tag… But remember to let the text flow. Don’t overuse the word. When I do a page I would have a main keyword but also a second keyword. So the main keyword could be “used car” but the second one could be “exclusive used cars” But I will use maximum 2 keywords or keywords phrases on a page.

Do people

trust you?

Maybe the people who have found your site don’t know your company and they don’t know your product – so how can they trust you?

Well – remember to tell them that – “you are not alone”. Maybe

12.000 people have bought the product the last 5 years. Tell them.

Write down your physical address.

It will show your customers that you are serious.

No standard pictures Never use standard pictures. We all hate standard office pictures (well most of us).

Show the real faces of the

people working in your company. Get an accept from some of your customers and take pictures of them. This will tell your potential customer that you are a real and they can trust your website.

Your company is your design

If people don’t know you or your company – they will only know you

from the website.

So if you made a cluttered website people will think that your business

is messy. Can you really manage

your products?

Homepage as the

landing page?

You should always use a specific page as the landing page – and not the homepage.

But your homepage is your front door, so

no matter what you do a lot of people will meet your company on your homepage.

13 critical elements every homepage

must have 1. Headline 2. Sub-headline 3. Benefits 4. Primary Calls-to-Action 5. Features 6. Customer Proof 7. Success Indicators 8. Navigation 9. Supporting image 10. Content offer 11. Resources 12. Secondary calls –to-action 13. Social network buttons

Read much more at

www.SeoCustomer.com

SEO SEM

Social Media Traffic Link Building