D E S I G N P O R T F O L I O

INTRODUCING: KENSIE WHEELER

TYPOGRAPHY

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The world has enough women who are tough; we need women who are tender. There are enough women who are coarse; we need women who are kind. We have enough women of fame and fortune; we need more women of faith. We have enough greed we need more goodness. We have enough vanity we need more virtue. We have enough popularity we need more purity. Margaret D. Nadauld

The Joy of Womanhood

EVENT FLIER

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Save the Turtles !

SLIDE DESIGN

Inspiring Women Where much is

given, much is required

Luke 12:48

The Joy of Womanhood!By Margaret Nadauld

Femininity is part of your inner beauty

Grateful daughters of God Motherhood

Nurturing nature of women Women of God

SOCIAL MEDIA

SOCIAL MEDIA

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Abstract!&!Introduction!

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! Mario!Prada!designed!the!fashion!and!luxury!goods!of!Prada!in!Milan,!Italy!in!

1913.!Since!then!it!has!become!an!iconic!brand!known!all!around!the!world.!From!

their!handbags!to!eyewear!they!succeed!in!developing!quality!merchandise!that!is!

luxurious!and!sustainable.!Based!out!of!Italy,!the!company!still!strives!to!represent!

Italian!culture!and!tradition.!!

! Prada!uses!a!wide!range!of!platforms!to!advertise!and!promote!their!

merchandise.!By!using!images!and!video!they!stream!a!large!following!for!their!

brand.!!!

! Based!on!my!research!it!appears!that!the!company!uses!an!outside!firm!for!

their!social!media!presence.!!

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Social!Platforms!

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! Prada!aims!to!attract!a!luxurious!audience!by!the!following!platforms:!

• Facebook!

• Twitter!

• Instagram!

• YouTube!

• Google+!

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Official!Website!

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! The!website!for!Prada!is!all!image!based.!Features!of!the!latest!collection!are!

strewn!up!all!over!the!site.!They!have!a!small!menu!that!includes!EOstore,!collections,!

a!future!archive,!fragrance,!eyewear!and!store!locator.!Overall,!this!platform!is!a!

great!advertisement!for!Prada.!!

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Facebook!

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! Prada!uses!the!Facebook!platform!as!a!way!to!bring!fashion!to!you.!Their!page!

mainly!consists!of!images!of!the!latest!collections!and!they!tend!to!post!1O2!times!a!

!! ! !!! PRADA

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Social!Media!Case!Study!

Kensie!Wheeler!

October!30th!2015!

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day.!In!the!description!section!Prada!states,!“The!search!for!rare!and!valuable!

materials!and!sophisticated!manufacturing!techniques!is!part!of!Prada’s!DNA.”!They!

strive!to!achieve!likes!for!their!quality!products!through!visual!images!and!videos.!

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Twitter!

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! Images!and!videos!with!short!captions!and!titles!are!found!on!Twitter!to!

advertise!Prada.!It!seems!to!“tweet”!the!most!current!information!regarding!

everything!Prada.!The!most!recent!tweets!include!new!store!opening!and!the!2016!

advertising!campaign.!!

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Instagram!

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! Instagram!offers!the!best!images!and!short!videos!for!Prada.!Here!you!can!see!

several!gowns!and!suits!of!the!rich!and!famous!wearing!Prada.!Short!clips!advertise!

the!latest!collections!and!what’s!coming!soon.!!

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YouTube!

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! YouTube!offers!Prada!a!platform!to!show!case!videos.!They!take!advantage!of!

this!and!show!advertising!campaigns,!fashion,!perfume!and!runway!shows.!Videos!

are!great!visuals!and!entertaining!to!the!customer.!

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Sources!

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http://www.prada.com/en.html?cc=US!!

https://www.facebook.com/Prada/!!

https://www.youtube.com/user/PRADA!!

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PHOTOGRAPHIC STUDY

MOVIE POSTER

Twenty first century Fox presents Channing Tatum production a Summit FilmKensie Wheeler Channing Tatum

Written by Kensie Wheeler Music by Michael Buble Film editor Joshua Wheeler

A womans struggle in life.

COMING SOON!

WEB PAGE LAYOUT

MAGAZINE SPREAD

L E T M E D E S I G N F O R Y O U

KENSIE WHEELER