12.)Strategies for Growth

8/7/2019 12.)Strategies for Growth

1/28

Strategies for

growth


2/28

SALES

PROFILEETC.

TIME ( YRS.)

WHATNEXT ???

HENCE ,GROWTH !


3/28

INTENSIVEGROWTH

I.I.


4/28

INTEGRATIVEGROWTH

II.II.


5/28

III.

DIVERSIFICATIONGROWTH

III.


6/28

T H U S


7/28

I. INTENSIVE GROWTH

Opportunities in current

product market

`


8/28

M

ARKET

P R O D U C T

WHAT NEXT ???

HENCE

MARKET PENETRATION

BUT

HOW ???

2.


9/28


10/28

P R O D U C T

MARKET

NEW

MARKETS

NEXT ???

MARKET

DEVELOPMENT

STRATEGY


11/28


12/28

P R O D U C T

MARKET

NEWPRODUCTS

NEXT ???

PRODUCTDEVELOPMENT

STRATEGY


13/28

INTENSIVE GROWTHc. PRODUCT DEVELOPMENT STRATEGY

1. New product strategies

2. Create different quality versions3. Develop additional models and sizes


14/28

INTEGRATIVE GROWTH

Opportunities in other parts of core

business systems i.e. company andcompetitors , suppliers andcustomers


15/28

SUPPL

IERS

C O M P A N Y

C O M P E T I T O R S

CUSTOMERS


16/28

INTENSIVE GROWTH

Strategy is applicable if :

a) Basic industry has strong growthfuture

b) Company can increase profitability ,efficiency or control by moving

> Backward

> Forward or

> Horizontal THUS


17/28

INTENSIVE GROWTH

A. Backward integration strategy

B. Forward integration strategy

C. Horizontal integration strategy


18/28

INTEGRATIVE GROWTH

A. BACKWARD INTEGRATION STRATEGY

Company seeks ownership or increasedcontrol of its supply systems


19/28


20/28

INTEGRATIVE GROWTH

C. HORIZONTAL INTEGRATIONSTRATEGY

Company seeks ownership or increasedcontrol of some of its competitors


21/28

C O M P A N Y

C O M P E T I T O R S

SUPP

LIER

CUST

OMER

B F

H


22/28

DIVERSIFICATION GROWTH

Opportunities outside the core businesssystems


23/28


STRATEGY IS APPLICABLE IF

a) Core business system does not showadditional opportunities

b) Opportunities outside the corebusiness system are superior


24/28


A. CONCENTRIC DIVERSIFICATIONSTRATEGY

B. HORIZONTAL DIVERSIFICATIONSTARTEGY

C. COGLOMERATE DIVERSIFICATIONSTRATEGY


25/28

DIVERSIFICATION GROWTHA. CONCENTRIC DIVERSIFICATION

STRATEGY

New products that have technologicaland/or marketing synergies with existing

for new class of customers


26/28


B. HORIZONTAL DIVERSIFICATIONSTRATEGY

New products appealing to its presentcustomers though technologically un-

related


27/28


C. COGLOMERATE DIVERSIFICATIONSTRATEGY

New products for new classesa. Promising to offset some deficiencies

b. Representing greater environmentalopportunity


28/28

Marketpenetrationstrategy

Productdevelopmentstrategy

Marketdevelopmentstrategy

Diversificationstrategy

B F

H

PRESE

NT

NEW

C U R R E N T N E W

P R O D U C T

MA

RKETS

ANSOFF MATRIX

J.V

12.)Strategies for Growth

Documents

Transcript of 12.)Strategies for Growth