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Adani Wilmar Limited launches the healthiest cooking oil in the world

Fortune Rice Bran Health

Fortunes Rice Bran Oil redefines 100% health in India

Mumbai, November 22, 2012 Adani Wilmar Ltd, the leading manufacturer and

distributor of cooking oils today announced the launch ofFortune Rice Bran Health,

the healthiest oil in the world. The product was unveiled by Ms Lara Dutta, erstwhile

Miss Universe and Bollywood Yoga enthusiast along with Mr. Atul Chaturvedi CEO,

Adani Wilmar Ltd. Also present, were Mr. Angshu Mallick, COO, Adani Wilmar Ltd,

Mr.Xu, R&D Director of Wilmar International at Shanghai and Mr.B Chatterjee, Head

R&D India, Adani Wilmar Ltd.

Apart from being the highest cholesterol lowering cooking oil, Fortune Rice bran

health contains highest amount of oryzanol amongst all edible oils which improves the

HDL/LDL ratio making it one of the most heart friendly oils. Also, balanced

PUFA:MUFA ratio ensures cleaner blood vessels and balanced fatty acids guarantee

balanced nutrition and health. The brand also has anti cancer properties, improves

skin tone, helps nervous system, stimulates immunity, maintains balance of nervous

system and has a host of other benefits.

Most consumers wouldnt know that the prominent healthy cooking oils are actually

blends of two oils with only a part of it being Rice bran oil. Fortune Rice Bran Health

is 100% Rice Bran oil allowing it to deliver the goodness of Rice bran oil in full, making

it the healthiest oil in the world. It has 15% less absorption rate which makes cooking

with it economical and results in low calorie intake.

Elaborating on the need for this wonder product, Mr. Atul Chaturvedi, CEO, Adani

Wilmar Ltd said, We crafted the all new premium Rice Bran Health after an

intensive scientific research to fill a need gap which we observed through our study.

Fortune Rice bran health is aimed at the health conscious customer base not only

customers with medical conditions, but also the health conscious segment which

believes in eating right to prevent ailments. Our continuous endeavour is to keep pace

with the necessities of the changing lifestyle of todays consumers and make special

effort to provide our consumers with what they wish for.

Mr Angshu Mallick, COO,Adani Wilmar Ltd said, With the launch of Fortune Rice

Bran Health, Adani Wilmar Limited reiterates its commitment to continually innovate

and introduce products relevant to the need of the day. After a decade of success in

the Indian market, with our relentless dedication to quality, innovation and health,

we remain the number one preference of every household in the country. We

continue with our commitment ofbringing the best to the Indian markets.

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Talking of the benefits of the Rice Bran Oil Lara Dutta commented By adopting

Fortunes Rice Bran Health I intend to bring about a positive change in my lifestyle.

The worlds healthiest oil will allow me to eat all my favourite dishes and still remain

healthy and active. With Rice Bran Oil I can definitely live the brand mantra of Joy

of Eating.

Fortune is a brand almost completely driven by market research and has always

adapted to address the health concerns of many Indian households through

innovation. Rice Bran Health is Fortunes promise of good health and a new step

towards strengthening its legacy of trust amongst consumers. The Fortune Rice Bran

Health is available in 1 litre pouch, 2 litres jar, 5 litres jar & 15 litres jar and is priced

at Rs 115, Rs 230, Rs 575 & Rs 1725 respectively.