121209 10 tips 4 sale b

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10 TIPS FOR A BETTER RESULT SELLING YOUR HOME Thinking of selling your home? Well before you do anything, consider this advice from the experts at NEXT. 1. Presentation is number 1 because this more than anything else has the greatest influence on the price paid for a home and there is only one simple rule to follow - less is more. You need to de-clutter and get rid of everything that is not absolutely necessary for your living in the house. Remember people do not want to see how you live they want to ‘imagine’ how they will. 2. Make your home as inviting as possible. This means in look, feel and smell – the natural fragrance from freshly cut flowers and brewing coffee will have a greater and more positive effect than scented candles. Although it may be a difficult, all pets should be removed from the property while it’s for sale. 3. Having high quality images taken of the property is a must and to achieve the quality that’s necessary, it will require a professional photographer. Remember, these images will be used to attract potential buyers. Ask yourself, do they present your home at its best and would they attract the person with access to finance needed to meet your price? 4. Have an open price strategy. Too often, a property is put on the market at a price that scares real buyers away (which is like shooting yourself in the foot). There are usually more buyers at the lower end of the price range than the top so the aim is to get as many of them competing against each other rather than knocking them flat with a top price. 5. Most people are prepared to pay a little more if competing against another genuine buyer and can usually sense if it is just a cat and mouse game with a vendor. 6. Schedule the open for inspections and viewings times in a way that facilitates buyers putting pressure on each other. 7. An early offer is not a sign of better things to come. Experience has proven this will most likely be the offer because interest will be at its highest and the property is fresh and exciting. The lesson here is treat them seriously because you dismiss them at your own peril. 8. Make sure the Agent follows up EVERY potential buyer and provides you with a blow-by-blow report of each progress/developments. Make it clear at the beginning that you require to be kept fully informed of exactly what is going on. You need to know the truth regardless if it is good news or bad. 9. Be flexible and make it as easy as possible for people to view your home – remember you never know when the ideal buyer might pop up and you’re unlikely to sell your home to someone who has not seen it. 10. At the end of the day, there is only one goal for this exercise; to get the best price possible in a reasonable time. The goal is NOT to achieve a miracle result. Yes, on the odd occasion, miracles do happen but they cannot be predicted or relied upon. The best way to increase the likelihood of a miracle is to do the basics outlined above and to do them well. 1.2% Agency Fees* FULL AGENCY SERVICE He has more than 30 years’ industry experience and over 10,000 auctions under his belt. BRUCE INGREY was the CEO that took Ray White Real Estate from almost nothing to a $ multi-million dollar business with national prominence. He predicted changes in technology and the potential power of the internet, and so dedicated himself in finding a business model that would deliver the same results to vendors as the ‘big end of town’ agencies but at significantly lower cost. As Founder and Managing Director of NEXT, his theory has proven successful practice and you will be hard pressed to find an agency that matches NEXT in quality of service. www.nextrealestate.com.au or call our 24 Hour HOTLINE on 8211 0698

Transcript of 121209 10 tips 4 sale b

Page 1: 121209 10 tips 4 sale b

10 TIPS FOR A BETTER RESULT SELLING YOUR HOME

Thinking of selling your home? Well before you do anything, consider this advice from the experts at NEXT. 1. Presentation is number 1 because this more than anything else has the greatest influence on the price

paid for a home and there is only one simple rule to follow - less is more. You need to de-clutter and get rid of everything that is not absolutely necessary for your living in the house. Remember people do not want to see how you live they want to ‘imagine’ how they will.

2. Make your home as inviting as possible. This means in look, feel and smell – the natural fragrance from

freshly cut flowers and brewing coffee will have a greater and more positive effect than scented candles. Although it may be a difficult, all pets should be removed from the property while it’s for sale.

3. Having high quality images taken of the property is a must and to achieve the quality that’s necessary, it

will require a professional photographer. Remember, these images will be used to attract potential buyers. Ask yourself, do they present your home at its best and would they attract the person with access to finance needed to meet your price?

4. Have an open price strategy. Too often, a property is put on the market at a price that scares real buyers

away (which is like shooting yourself in the foot). There are usually more buyers at the lower end of the price range than the top so the aim is to get as many of them competing against each other rather than knocking them flat with a top price.

5. Most people are prepared to pay a little more if competing against another genuine buyer and can

usually sense if it is just a cat and mouse game with a vendor. 6. Schedule the open for inspections and viewings times in a way that facilitates buyers putting pressure

on each other. 7. An early offer is not a sign of better things to come. Experience has proven this will most likely be the

offer because interest will be at its highest and the property is fresh and exciting. The lesson here is treat them seriously because you dismiss them at your own peril.

8. Make sure the Agent follows up EVERY potential buyer and provides you with a blow-by-blow report of

each progress/developments. Make it clear at the beginning that you require to be kept fully informed of exactly what is going on. You need to know the truth regardless if it is good news or bad.

9. Be flexible and make it as easy as possible for people to view your home – remember you never know

when the ideal buyer might pop up and you’re unlikely to sell your home to someone who has not seen it. 10. At the end of the day, there is only one goal for this exercise; to get the best price possible in a

reasonable time. The goal is NOT to achieve a miracle result. Yes, on the odd occasion, miracles do happen but they cannot be predicted or relied upon. The best way to increase the likelihood of a miracle is to do the basics outlined above and to do them well.

1.2% Agency Fees*

FULL AGENCY SERVICE

He has more than 30 years’ industry experience and over 10,000 auctions under his belt. BRUCE INGREY was the CEO that took Ray White Real Estate from almost nothing to a $ multi-million dollar business with national prominence.

He predicted changes in technology and the potential power of the internet, and so dedicated himself in finding a business model that would deliver the same results to vendors as the ‘big end of town’ agencies but at significantly lower cost.

As Founder and Managing Director of NEXT, his theory has proven successful practice and you will be hard pressed to find an agency that matches NEXT in quality of service.

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