121018 contemporary pr and indonesian ce os final
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2 “Two-Way Symmetrical Public Relations” - James E. Grunig in “Handbook of Public Relations” – Robert L. Heath (ed.), 2001
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Win-Win Zone
Mixed Motive
(Symmetric)
Dominant
Coalition’s
Position
Public’s
Position
Organization’s Position
Dominates (Asymmetric)
Public’s Position
Dominates (Asymmetric)
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Communication used to dominate public, accept dominant coalition’s position
Communication used to convince dominant coalition to cave in to public’s position
Communication used to move public, dominant co-alition’s position, or both to acceptable ‘win-win zone
“Manager’s Guide to Excellence in Public Relations and Communication Management” - David M. Dozier, Larissa Grunig, James E. Grunig, 1995
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6 “Strategic Management - A Stakeholder Approach” – R. Edward Freeman, 1984
PUBLIC RELATIONS is the management of mutually influential relationships
within a web of stakeholder and organizational relationships
By better understanding stakeholders, managers can decide who deserves their
attention and time.
Stakeholders can shape organizational practices through their giving or retracting
of stakes (support)
Public relations should be deliberate and goal-oriented – it is based on strategy
“PR Strategy and Application: Managing Influence” – Coombs, W.T. & Holladay, S.J., 2010
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STAKEHOLDER
MANAGEMENT
STAKEHOLDER
ENGAGEMENT
COMMUNICATION
STRATEGY
COMMUNICATION
FUNCTIONS
CORPORATE
POLICY
PUBLIC
RELATIONS
COMMUNITY
RELATIONS
INVESTOR
RELATIONS
EMPLOYEE
RELATIONS
MEDIA
RELATIONS
PUBLIC
AFFAIRS
Event Management/Press Conference/Press
Release /Media Monitoring/Interview/FGD, etc. COMMUNICATION TOOLS
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STAKEHOLDER
MANAGEMENT
Stakeholder
Engagement
Communication
Strategy
Communication
Techniques
Stakeholder
Analysis
COMMUNICATION
POLICY
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REPUTATION COMMUNICATION PERFORMANCE
12 “Reputation Management: The Key to Successful Public Relations and Corporate Communication,” John Doorley & Helio Fred Garcia, 2nd ed., 2003
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“CEO Capital: A Guide to Building CEO Reputation and Company Success,” Leslie Gaines-Ross, 2003 13
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“Corporate Public Affairs: Interacting with Interest Groups, Media and Government,”,Otto Lerbinger, 2006 14
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Public Issues Management
Mobil Oil Citibank
Citibank Citibank/JP Morgan
….and three out of the four started their professional
career as accountants
Menara Karya, 10th Floor Suite H
Jl. HR Rasuna Said Blok X-5 Kav. 1-2
Jakarta 12950 – INDONESIA
T: +6221 5794 4694
F: +6221 5794 4696
www.kiroyan-partners.com
