120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University...

74
1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on Innovation 5 Creative Incubator 6 GPS exercise “What’s in it for U ?” 120112 @ UiS Stavanger

Transcript of 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University...

Page 1: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on Innovation 5 Creative Incubator 6 GPS exercise “What’s in it for U ?”

120112 @ UiS Stavanger

Page 2: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on Innovation 5 Creative Incubator 6 GPS exercise “What’s in it for U ?”

120112 @ UiS Stavanger

Page 3: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Jean-Pierre Segers is • Master in applied economics & public affairs • DEAN of the business school of PHL University College • Main fields of research are small business/entrepreneurship,

innovation & technology management, national & regional systems of innovation and public private partnerships

• Former researcher at the Small Business Research Institute of the university of Brussels

Karl Boumans is • Master in law and psychology • Specialisation in social skills - creativity – (open)innovation • CEO - Creazy

Page 4: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on Innovation 5 Creative Incubator 6 GPS exercise “What’s in it for U ?”

120112 @ UiS Stavanger

Page 5: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on
Page 6: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

PHL University College www.phl.be

Page 7: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Jean-Pierre Segers DEAN

Business Management

Office Management

Applied Information Technology

5 deputy coordinators

Business department: 1800 students

PHL University College - BUSINESS Department - Structure

Page 8: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Business Management

Accounting Taxes and

Management Accounting

Finance & Insurance

Logistics Management

Marketing

Law

Office Management

Management Assistant

Business Translator & Interpreter

Medical Management

Assistant

Applied Information Technology

Application Development

Software Management

Data Systems & Networks

PHL University College - BUSINESS Department - Structure

Key fields of study

Page 9: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

EDUCATIONAL QUALITY

Business Management

Office Management

Applied Information Technology

APPLIED RESEARCH

LOGIC – TINFO – MARK-IT

Other research networks

RENDERING SERVICES

Limburg (EUR)region

Business Networking

PHL University College - BUSINESS Department - Structure

Focus Point – Key Performance Fields

Internationalization (inbound & outbound

students)

Life Long Learning

Page 10: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

PHL University College - BUSINESS Department

Internationalisation

International student mobility International staff mobility Erasmus (scholarship / EU 20%) Bilateral exchange Magellan NAFSA

Page 11: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on Innovation 5 Creative Incubator 6 GPS exercise “What’s in it for U ?”

120112 @ UiS Stavanger

Page 12: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Entrepreneurship

o Individuals, on their own, in teams, within and outside existing organizations

o Create new economic opportunities new products, new production methods, new organizational schemes and new product-market combinations

o Introduce ideas in the market o Face uncertainty and other obstacles o Making decisions o Use of resources and institutions o New firms/startups enhance knowledge spillover(s) o New and small firms grow more on average than large existing firms >

regional economic growth potential

Page 13: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Belgium – some key facts Federal state

o 3 regions: Flanders - Brussels (capital district) – Wallonia

o founding member of EU | member of EURO-zone

o highly open economy > exports

o knowledge based economy <> no natural resources

o 98% of all firms are small business (EU-parameters)

o 80% of these are family owned SB

o best known large Firm : AB INBEV (beer)

Page 14: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Belgium – some key facts National system of innovation

o Not one national sytem of innovation BUT REGIONAL systems of innovation (Flanders – Wallonia – Brussels)

o HOWEVER: more convergence than divergence

o Technology clusters: micro-electronics - biotech/life sciences - aerospace (Airbus, F16) - green energy

o Many incubator/science parks

o Knowledge based institutions (universities, university colleges, knowledge clusters)

Page 15: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Belgium – some key facts Example: Biotech Startups

o Topresearch > University spin-offs OR company spin-outs

o Rated top in Europe

o Strategic alliances | strategic Technology partnerships / licensing agreements with Big Pharma

o Milistone payments | patents / intellectual property rights

o Possible takeovers by / mergers with Big Pharma

o Lack of long term funding to remain independent

o 7 young biotech firms listed on Euronext Brussels

Page 16: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Belgium – some key facts Biotech Firms

Page 17: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Belgium – some key facts

FLANDERS o University departments/science parks of Leuven, Ghent & Brussels o FlandersBio (“umbrella” lobbying organization) o Flanders Institute for Biotechnology (biotech research platform) o Regional Investment Company of Flanders (seed finance & growth capital)

o Biotech Fund Flanders (venture capital) o Life Sciences Research Partners (private investment company) o Institute for the promotion of Innovation by Science & Technology o Flanders Investment and Trade o University of Leuven Research and Development (tech transfer)

Page 18: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Belgium – some key facts

WALLONIA o University departments/science parks of Liège, Louvain-La-Neuve, e.a. o Regional Investment Company of Wallonia (seed finance & venture capital) o Life Sciences Research Partners (private investment company) o Wallonia Biotech (bio-incubator) o Office for Foreign Investors o Welbio (Walloon Excellence in Life Sciences and Biotechnology)

Page 19: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Belgium is struggling with an “innovation paradox” While we foster a diversity of knowledge based institutions, we do not succeed enough in commercializing this knowledge base

Page 20: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

In need of a new growth model (source: Flanders District of Creativity)

Innovation - driven economy

Efficiency - driven economy

Factor - driven economy

China & India

Pros

perit

y pe

r cap

ita

Creative economies

Productivity- driven economy

Factor-driven economy

strength = low cost

strength = efficiency

strength = creativity/ innovation

Presenter
Presentation Notes
Our 21th century economy needs a new growth model. We need an innovation driven economy: our key strength: CREATIVITY China & India have become world economic powers based on low cost strategies. BUT: they are now shifting to efficiency. The focus in Belgium up to now had been on productivity. To keep ahead, we need to focus on creativity and innovation in order to secure new jobs and regional growth.
Page 21: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Innovation = Creativity + Entrepreneurship

Technology Science

Society Business

Creative sectors Culture

new products, new services, new markets, new strategy, new organisation,

new solutions for society …

INNOVATION

Page 22: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Creative sectors Every sector van be creative!

• Audiovisual • New media • Gaming • Design

• Architecture • Fashion • Music • Arts

Page 23: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Impact Creative Inductries 3% of GDP

Share of the creative industries in the GDP of Flanders-Belgium (€ million)

CORE

SUPPORTING

Page 24: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Business failures Does our society accept business failure ?

EUROPE vs USA

USA: YES, YOU CAN ! Belgium: NO ! Don’t try it again ! SCANDINAVIA / NORWAY ?

Serial entrepreneurship ?

Start - up > Failure > Start - up > Failure > Start - up > success / growth / on going concern

Page 25: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Key challenges for the business model

Copyrights / Intellectual Property Rights User generated content: impact of social media Open innovation Open source

e.g. open source Drupal social publishing system (Drupal is an open-source web content management platform) Customers e.g. IKEA – SAP Drupal spin-off : Acquia (software company)

E-…

Page 26: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Corporate venturing Can companies stimulate innovation in-house ? Employees working on the development of new ideas and products Designers are considered to be in-house entrepreneurs e.g. Janssen Pharmaceutica: Venturing and Incubation Center Result ~ corporate spin-outs

Page 27: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on
Presenter
Presentation Notes
EXAMPLE=MELOTTE Business model (OLD) = PROCUCTION & MANUFACTURING of complex metal structures Innovative Business model (NEW) = new digital technologies / 3D computing & printing > digital factory e.g. airplane components, medical protheses grow from nanopowder & titanium Carbon neutral / sustainability
Page 28: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on Innovation 5 Creative Incubator 6 GPS exercise “What’s in it for U ?”

120112 @ UiS Stavanger

Page 29: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Start-up-ratio’s

Page 30: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

High – growth firms and entrepreneurs

Page 31: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Modest Innovators vs Innovation Leaders

Page 32: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Belgium is one of the innovation followers with an above average performance. Relative strengths are Human resources, Open, excellent and attractive research systems and Linkages & entrepreneurship. Relative weaknesses are in Firm investments, Intellectual assents and Outputs. High growth is observed for Venture capital and Community trademarks. A strong decline is observed for Non-R&D innovation expenditure, Community designs and Sales of new products. Growth performance in Human resources, Open, excellent and attractive research systems, Finance and support, Linkages & entrepreneurship and Intellectual assents is above average. In the other dimensions it is below average.

Page 33: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Norway is one of the moderate innovators with a above average performance. Relative strengths are Human resources, Open, excellent and attractive research systems, Finance and support and Linkages & entrepreneurship. Relative weaknesses are in Firm investments, Intellectual assents, Innovators and Outputs. High growth is observed for New doctorate graduates and Community trademarks. A strong decline is observed for Non-R&D innovation expenditure, Sales of new products. Growth performance in Human resources, Open, excellent and attractive research systems and Intellectual assents is above average. In the other dimensions it is below average.

Page 34: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Annual average per indicator and average country growth

Page 35: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Annual average per indicator and average country growth

Page 36: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

% diplomas Mathematics, Sciences, Technology vs Others 2007 2008

Page 37: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

International position Flanders R&D 2009

Page 38: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

International position Flanders R&D 2009

Page 39: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Total Innovation firms

Page 40: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

International position Belgium – Early stage venture capital investment in 2010

Page 41: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

European PPP Market 2002 – 2010 by Value

Page 42: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Incidence of large PPP projects in 2010

Page 43: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on Innovation 5 Creative Incubator 6 GPS exercise “What’s in it for U ?”

120112 @ UiS Stavanger

Page 44: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Creative Incubator Building tomorrow’s leading firms

Page 45: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Creative industries

Companies

Social sector

Education LLL

Society

Government

Private

Public

Public Private Partnership

Strategic Partnership

Quadruple helix Industry - Educational & Knowledge institutions –

Government – Social sector organizations

Triple helix Industry - Educational & Knowledge institutions -

Government

Page 46: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Traditional vs Open Innovation

Page 47: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Current regional cluster

Page 48: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Knowledge based institutions

Creative industry

Business

Government

Page 49: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

What

The Creative Incubator is a platform which brings together the innovative power of businesses, government, knowledge institutions, the creative industries and the social sector. The Creative Incubator’s goal is to create new and sustainable economic and societal development based on the urgent and complex questions that our society faces. The involvement of the creative industries will help the incubator to break with conventional solutions and to come up with creative, sustainable alternatives with both economic and societal benefits

Page 50: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Bring young, ambitious & creative top talents together with experienced professionals to work on innovative & creative masterprojects Analyze bottlenecks and map opportunities Create open & creative mindset that leads to visualisation of ideas Understand real life business cases Lead to creative startups and entrepreneurial drive Regional cooperation & development

Creative Incubator will allow to

Page 51: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Who

The initiative will be started by Creazy (creative innovation company) and private partner(s) Creazy and partner(s) are now looking for other partners who can actively support the Creative Incubator Possible future partners will be found within the traditional triple helix as well as in public sectors (healthcare, mobility, environment) Creazy calls this group the quadruple helix The Flanders District of Creativity supports the idea of starting Creative Incubators

Page 52: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Key (Network) partners

Page 53: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

How

Central to the concept of the Creative Incubator is the Creative Innovation Lab, from which creative and sustainable solutions will emerge. Ideas, concepts and/or research questions will follow a 6-month path through the innovation lab. This path involves 4 steps:

o BrainBath o Ingredients Room o Bubbling Zone o Spin out/off class

The initial ideas and concepts grow into start-ups as they progress through the four phases of the Creative Innovation Lab. This process is strongly supported by specific courses at the supporting universities and university colleges and by the partnering knowledge institutions.

Page 54: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

How

After the 6-month period, the most promising start-ups are spun-out and given further support in the Incubator. Ideas that did not lead to a promising start-up receive no further support. However, these ideas will be stored on an open innovation platform, where they can be picked up by anyone who has good ideas about ways to develop them further. The Creative Incubator has several sources for initial ideas and concepts:

o Entrepreneurs can come to the Incubator with an idea o Partner companies can spin-out some of their unused ideas to the

Incubator o Government, society and non-profit organisations can put research

questions into the Incubator

Page 55: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on
Page 56: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Selection / Assessment

Professional assessments, used within real life selection procedures Personality and behavior with respect to professional / entrepreneurial future entrepreneurial competencies Worldwide distribution of “The Future Project”

Page 57: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

The Creative Innovation Lab

MATCHING

Groups (clustering)

Business Cases Creative Talent

Page 58: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Innovation Playground out the box thinking @ inspiring locations in multidisciplinary masterclasses

BrainBath

Ingredients Room

Bubbling Zone Spin out/off Class

Creative event

Innovative event

Dynamic Innovation

Portal

Page 59: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

BrainBath The Creative Top Guns will be getting up to speed during a knowhow- & networkexpedition to excell in their ambituous project They will be supported by a team of Experts & Professionals: lectures, case studies, benchmarks, workshops on creativity, compentency developments, entrepreneurship and teamwork

Page 60: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

BrainBath Results: • 5 multidisciplinary teams • (Re)defining of focal goals and research questions per team • Definition of terms/problem definition per theme • Closing the gap between question and solution

Page 61: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Ingredients Room Getting knowledge & insights on each selected theme, stakeholders and subteam interests Bottlenecks and solution alternatives will be presented Formulation of hypotheses Organisation of knowledge activities and seminars to develop creative insights

Page 62: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Ingredients Room Results: • Hypothesis testing • Problemanalysis, stakeholderanalysis, SWOT,… • ‘low hanging fruits’ solutions

Page 63: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Bubbeling Zone Long list of ideas will be converted in “most feasible ideas” A number of creative activities and workshops will be organised together with a creative event to present preliminary results to industry & professionals

Page 64: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Bubbeling Zone Results: • Longlist of ideas • Shortlist of selected feasible ideas • Project management and communication plan (from concept to visualisation) • Creative & professional networking

Page 65: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Spin out/off Class Concrete realisation of the proposed solutions The selected feasible ideas will be matched with financing alternatives and potential strategic partners Closing innovative event to present the business cases in an elevator pitch Participants (Top Guns) bring their business case into practice

Page 66: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Spin out/off Class Results: • Business cases • Spin-outs/offs, new creative startups • Public private partnerships – strategic alliances • Young entrepreneurial talents • Closing presentation

Page 67: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Brain Bath Multidisciplinary teams define & fine tune the problem(s) / research item(s)

Ingredients Room Hypothesis testing, problem analysis, stakeholder analysis,…

Bubbeling Zone Ideas generating session: from longlist to shortlist

Spinout/Spinoff Class Business cases, creative startups, strategic partnerships/PPP, spirit of enterprise

Dynamic Innovation Portal State of the art communication platform

Page 68: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Benchmarks in Europe

Creative Conversion Factory (Brainport, Eindhoven) Mobile Heights Business Centre (Lund, Sweden) Enterprise Accelerator of Satakunta University Norrbotten (Sweden)

Prekubator TTO (Stavanger)

Page 69: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Example: Sweden - Norrbotten

Page 70: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Financing

The Creative Incubator needs some start-up funding for the first two to three years The founding fathers of the Creative Incubator are looking for financial support from a European project and/or Flanders regional funds After the initial period, the Creative Incubator’s business model should be financially sustainable via contributions from the partner institutions, companies and (for a very small amount) from participating students/entrepreneurs

Page 71: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Creative Top Guns – Creative Talents Knowledge deepening & broadening Building and broadening a network Support, coaching and advice in building and fine tuning a business plan Enterprising locations Follow-up after start-up by the supporting network

Partners in the Creative Incubator-network

Matching of demand and supply Innovative solutions for business cases

Building and broadening the network Visibility within the innovative network

War for talent: recruit opportunities within the Creative Incubator network

Page 72: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on
Page 73: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on Innovation 5 Creative Incubator 6 GPS exercise “What’s in it for U ?”

120112 @ UiS Stavanger

Page 74: 120112 @ UiS Stavanger 1 Introduction 2 Creazy - …...1 Introduction 2 Creazy - PHL University College 3 Entrepreneurship – Creativity – Innovation in Belgium 4 Statistics on

Our special thanks go to