12 nt cviz

Picturing Your Data is Better Than

1,000 Numbers: Data Visualization

Techniques for Social Change

#12NTCviz

Beth Kanter Johanna Morariu Brian Kennedy

#12NTCviz Session Wiki:

Slide 1 Picturing Your Data is Better Than

1,000 Numbers

http://nonprofits-data-visualization.wikispaces.com/

Agenda

Opening

Data/Infoviz for:

1) Measuriung the Networked Nonprofit: Creating a Data-Informed Culture Beth Kanter

2) Data, Assessment, Learning, and Management Johanna Morariu

3) Communications and Advocacy Brian Kennedy

Closing


1,000 Numbers

Pulse of the room

● Organization budget

● Staffing for data collection / management

● Use of data / data visualizations

● Self assessment


1,000 Numbers

My story about measurement and data ….

Social Media Nonprofit ROI Poetry Slam

2009

Strategy Plan

Research

Do

Measure

Analyze

Visualize

Insights

Refine

Adapt Measurement

is powerful if

you use the

data!

Denial

Fear

Confusion

Delight

Data Informed

The Five Stages of Measurement

Acceptance

Denial

Social media [my program] is an art

form, not a science. It can’t be measured!

Fear

What if my strategy or program doesn’t

show success?

Confusion I know I should measuring our social

media [program], but not sure what or

how?

Delight Hey check out these cool metrics!

Data Informed

Successful social media or

program decisions start with measurement

Denial

Fear

Confusion

Delight

Data

Informed

Where is your organization?

2-3 volunteers for each stage to come to the front of

the room and hold a sign!

Creating a Data-Informed Culture—

How Your Organization can

Embrace the Data and Use What it

Can Teach You.

Data-Informed Not Data-Driven

Data-Informed

Data Is Used For Continuous Improvement

What does a data

informed culture look like

in a nonprofit?

It starts from the

top!

Don’t Just Count Your Data, Understand Why

Don’t be chained by your data …

DoSomething.Org’s Fail Fest

Why did it fail?

What did we learn?

What insights can use

next time around?

More time think about that the data, then collect it

Tear down those silos

Meetings are just about sharing numbers

Even the smallest wins are a victory!

Stages of a Data Informed Culture

Data collection, but

not consistent or

shared between

departments

Data not linked to

results, could be

wrong data

Rarely makes

decisions to improve

Data from multiple

sources

System and structure

for collection

Discussed at staff

meetings

Uses data for

planning and

decisions

No formal

reporting

Lacks consistent

data collection

Lacks systems

Decisions are

passion-driven

Has org wide KPIs or

results

Organization wide

dashboard with

customized views

Data is shared across

departments

Formal process for

analyzing, discussing, and

applying results

Data visualization for

reports and reflection

CRAWL WALK RUN FLY

Becoming Data-Informed: Change Is Easy

With Baby Steps

• Begin at the end – discuss and identify

results

• Curator of metrics

• Use experiments to help you evolve

• Get started with a small data collection

project that is high priority in your

organization

• Learn from your results


1,000 Numbers


1,000 Numbers

For a great discussion of these—and related—topics, I recommend Designing with the Mind in Mind (2010) by Jeff Johnson—especially chapter four, Reading is Unnatural.

Human brains are wired to speak and understand spoken language.

People have to be taught to write and read.

Understanding the written word is not a natural human ability; but human brains do innately process shapes.


1,000 Numbers

Design Principles

1) Maximize data:ink


1,000 Numbers

Example taken from Data-Ink Ratio, Infovis Wiki, http://www.infovis-wiki.net/index.php/Data-Ink_Ratio

Design Principles

2) Make color and contrast work for you:


1,000 Numbers

Emphasis

Clarity

Unity

Flow

Figure 9: Awareness and Knowledge Changes Seen by Participants (n = 42)

client colors

color scheme www.design-seeds.com

translation into design element

Design Principles

3) Allow the purpose to select the medium


1,000 Numbers

Design Principles

4) Classic graphic design principles


1,000 Numbers

For a great discussion of these principles I recommend The Principles of Design by Joshua David McClurg-Genevese, available at http://www.digital-web.com/articles/principles_of_design/

Balance Rhythm Proportion Dominance Unity


1,000 Numbers

Data/infoviz strategic learning examples


1,000 Numbers

1) Maps—relationships, networks, systems


1,000 Numbers

1) Maps—relationships, networks, systems

For more information about Eva’s work and Net-Map visit http://netmap.wordpress.com/



1,000 Numbers

2) Placemats


11 x 17 (!)


1,000 Numbers

3) Dashboards

YTD Benchmark

Trai

nin

g

% (out of n) of training participants who report increased knowledge / understanding

85% (120) 75%

% (out of n) of training participants who report increased likelihood they will take action

73% (120) 70%

# of times organizations report using our materials or request additional training

42 25

Pu

blic

atio

ns # of publications / resources downloaded 117 50

# of citations / references made to publications / resources 62 25

# of individuals who request publications, resources, or interviews 29 25

Par

tner

ship

s Avg. rating of partnerships BY PARTNERS 3.75 3.50

Avg. rating of partnership BY STAFF 3.53 3.50

# of times partners reach out to us for information, recommendations, materials, or assistance

28 25

Ad

voca

cy % (out of n) of targets who report they will take action as a result of a

meeting 34% 65%

Avg. rating of perceived success of advocacy meetings 2.63 3.50

# of policymakers or policy shapers who reach out for information, materials, or assistance

26 25



1,000 Numbers

4) Research and evaluation findings



1,000 Numbers

Lousy data infects good data

http://www.flickr.com/photos/28misguidedsouls/4894961932/

Fit to audience and purpose

http://www.flickr.com/photos/wilhei/109403331

Visualizations ≠ truth

http://www.flickr.com/photos/ngmmemuda/4482259587/

Embrace and use workaday vizes

http://www.flickr.com/photos/attawayjl/5520057227/

Toward more effective communication: One organization’s evolution

• In the beginning, we were all about words…lots and lots of them

• Academic-style communication that challenged accomplished academics


1,000 Numbers

A 63-word sentence?

We learn more deeply from words & pictures than from words alone

• This is known as the “multimedia principle”

• It is applied by the masters of communication…the advertising industry

• In TV ads, the magic moment is called “audio-visual lock”


1,000 Numbers

Communicating why we need The Children’s Movement of California • Children clearly are not a priority in public policymaking today

• Lobbying dollars, campaign contributions and large organized groups of voters are the sources of power in politics today

• Kids need a source of power


1,000 Numbers

Communicating why we need The Children’s Movement of California • The broad support for children in our society has been too diffuse to have

the impact it should on California’s priorities

• Connecting the many, many organizations and people that are pro-kid can change the game


1,000 Numbers

Adding dimension, meaning & usefulness through data design The 2010 California County Scorecard of Children’s Well-Being challenge:

• Track 26 data indicators, for each of the state’s 58 counties, over time and by race/ethnicity

• Aim to surface bright spots

• The raw data:


1,000 Numbers

I’m actually only 1/13 of the raw data

Adding dimension, meaning & usefulness through data design


1,000 Numbers

• Calculated “Bottom, Middle, Top” terciles

• Added Rural/Urban and Income Level designations

• Unique county “fingerprints” of child well-being emerged

http://www.childrennow.org/subsites/publications/invest/scorecard10/scorecard10_sanfrancisco.htm

Adding dimension, meaning & usefulness through data design


1,000 Numbers

• Where are other counties like mine doing better?

http://www.childrennow.org/subsites/publications/invest/scorecard10/scorecard10_comparison.htm

Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!

or Online using at www.nten.org/ntc/eval


1,000 Numbers: Data Visualization

Techniques for Social Change

#12NTCviz

Beth Kanter Johanna Morariu Brian Kennedy

12 nt cviz

Business

Transcript of 12 nt cviz