12 Mobile Growth Tactics for App Launch, Acquisition and Retention
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by @adrienm MOBILE GROWTH TACTICS 12
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=> The best articles and tools on mobile growth marketing: http://mobilegrowth.launchrock.co Follow me on Twitter: https://twitter.com/adrienm These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Transcript of 12 Mobile Growth Tactics for App Launch, Acquisition and Retention
by @adrienm
MOBILE GROWTH TACTICS
12
1 out-of-market testing
4 months before launch $500 ads to acquire ~3k users
bit.ly/tempotesting
quantitative testing
Unbiased users
ASO
Conversion rates
Retention rates
2 THE BANDWAGON EFFECT
Dec 2012: The Viral Video
3 App store Featuring
2013: 700 000 downloads
last week of 2013 (featured): 2.8 Million downloads
Build a great app (excellent UI & UX)
Use latest iOS innovations: iCloud, Game Center,
Passbook, Apple Pay, Touch ID.
Be universal: iPhone and iPad, EN/FR/ES/DE/IT
iOS only
Get in touch with Apple: 3 weeks before, at least.
increase chances
4 app store optimization
APP STORE SEO !
LOCALIZATION !
CONTENT
App Store: !- Keywords in the app’s keyword set - Keywords in the app’s title - Nb of downloads on a specific period of time - Rating
Google Play Store: !- Total nb of downloads - App quality (engagement, uninstalls…) - Rating - Keywords - Nb of backlinks - Social proof (G+ & FB)
Ranking algorithm
Tools: AppCodes, AppAnnie, Sensor Tower bit.ly/asocheatsheet
LOCALIZATION
DOWNLOADS REVENUE
7 languages = 76% of the market
StoreMaven
5 get amazing reviews
Apptentive / Helpshift: in-app feedback and rating prompts
hustling
Find bad reviews users and change their mind: !- look for the nickname on Google - naming convention: “jdoe” => search “doe” in DB - use country in search - use social apps commented by this user
App in the Air
6 ad hypertargeting
deeplinking = opportunities
7 channel experiments
“You can’t share urls on Instagram and Snapchat” J. Miller (Product @Facebook)
8 externalize experience
Blab enables non-users to watch videos sent by users without downloading the app.
Tinder’s matchmaker: enabled non-users to be
matched with other people by friends.
Tinder
9 personalization
20% of your “users” will open your app
only once
Source: Localytics
Tools: Yozio, Branch.io
Airbnb
10 push notifications
Ask for authorization before pushing the pop up.
Timely + personal = win
Tools: Parse Push, Appboy
11 gamification
65% of people stop using apps 3 months
after install !
(Appboy)
Foursquare
12 create a habit
Shopkick
Get the best articles and tools on mobile growth marketing:
!!
http://mobilegrowth.launchrock.co
Thank you!
If you need help or want to chat about your mobile growth strategy:
!
[email protected] @adrienm
