12 Examples of How You Can Increase Conversions by Understanding PsychologyA4U Expo 2012

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk

Strategy DirectorSiteVisibility

A digital agency specialising in retail, travel and financial services

OrganiserBrightonSEO

The Free SEO Conference

Co-FounderClockwork Talent

Decent Digital Recruitment

In CRO, there are no rules, only findings

but some findings arepretty predictable

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Social Proof

roblawton

Tendency of people assume the actions of others reflect correct behaviour for a given situation

How can I convince my visitors they’re not the only person making this choice?

TextScarcity and Loss Aversion

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Loss Aversion

Images_of_Money

The disutility of giving up an object is greater than the utility associated with acquiring it

How can I make my visitors think they’d be losing something if they don’t buy?

Text

Anchoring

Alex Bellink

Tendency to rely too heavily, or "anchor," on a past reference or on one trait or piece of information when making decisions

How can I reference an ‘anchor’ that influences visitors to my site?

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fin.