12 Cheap and Easy Marketing Ideas
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Transcript of 12 Cheap and Easy Marketing Ideas
12 CHEAP AND EASY MARKETING IDEAS
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There are many free or cheap ways to market your business both online and offline.
The only thing required will be some time an effort to set things up and then track your results.
You might have to create content specially, but you only have to do it once. Then it will keep on earning for you over and over again.
Here are some free or cheap and easy marketing ideas to drive more traffic to your site or blog.
Introduction
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Put your website address in your signatures, on your business cards, on your car…just about everywhere. Self-promotion is key.
Starting in business is no time to be shy! It also makes things look uniform and
branded.
Your URL on Everything
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Organic rankings in Google and other search engines can mean a steady stream of free traffic to your website.
Use keywords to attract traffi Here’s a search for the term ‘pet products’
Search Engine Optimization (SEO)
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Email remains one of the cheapest forms of online marketing and boasts one of the highest returns on investment.
Use Aweber, Mail Chimp or Constant Contact to build a list and keep in touch with your customers. Create great offers they would love to buy.
Email Marketing
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Tap into the existing audience of other blog owners by writing a guest post for them. You will get a link back to your site.
Guest Blogging
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Social media sites like Facebook, Twitter and Google+ are a great way to connect with your audience with little to no expense.
Other places to try include: Pinterest, Snapchat or Instagram for very
visual content LinkedIn for more business-related content Tumblr for all kinds of content and blogging
as well
Social Media
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Whether you trade website ads, email newsletter ads or something else, promotional swaps can be very lucrative.
They can also lead to more formal partnerships if you get good results and work well together
Promotional Swap
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Whether you manage your own program (cheapest) or use an affiliate network (cheap to expensive depending on the service), running an affiliate program can boost business dramatically.
Affiliates will sell your products in exchange for a commission
Clickbank, PayDotCom, JVZoo and WarriorForum are inexpensive options. The first 2 allow tangible goods and digital
CJ.com, LinkShare and ShareaSale are for tangible goods, but CJ is very costly.
Affiliate Program
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If someone offered to buy your business today, would you be in a position to sell it?
One of the things they are looking for is who you do business with
We are often judged by the company we keep It’s time to actively network with people in your
niche or industry Also connect with your local Chamber of
Commerce for a range of opportunities They often arrange free talks, so you could
present your business to others and see what kinds of connections you can make
Strategic Networking
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Press releases are a great way to spread the news about your brand and business. Make sure it is newsworthy.
Post with a free or paid distribution service Journalists and top bloggers might pick up
your story, widening your audience online and even offline if they write for a newspaper or magazines
Press Releases
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Whether it’s software, free reports, mobile apps, ecourses, checklists and so on, a valuable free product can generate buzz for your business.
You can offer them through your social media accounts
You can also run sponsored posts or offers through Facebook and Twitter ads for about $60
Send them to your webpage to sign up and build you list
Create & Give Away Free Products
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Run them in your local paper or pennysaver. Give your URL to get a free offer.
Depending on your skill and budget, run the ad with a QR code for Smartphone users to scan.
Run ads regularly, not one and done. You will usually be able to get a good discount for frequency.
Classified Ads
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Find people working in the same niche who are not direct competitors, who sell the kinds of products and services you don’t currently have in your product line
Agree to promote their products in your emails and/on your site if they do the same.
You might also do mutual email and split the revenue 50/50
If you work well together, this could be the start of all new profitable revenue streams
Joint Venture Partnerships
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Knowing your numbers helps you make the right decisions about where to focus your marketing efforts.
Try these 12 methods and see what a difference they can make to your traffic, sales and profits.
Track Your Stats
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Visit us at:http://eternalspiralbooks.com/marketing-ideas To discover even more ways to promote
your business cost-effectively and efficiently
Want More Marketing Ideas?
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