12 Business Social Media Mistakes

How many people stuck to the slide-rule, even after the calculator was

invented?

#1: Ignoring the utility and power of social media

Can anyone set up a business like that?

#2: Plunging in without a plan and objectives

Do businesses sell to the whole world or target a niche?

#3: Not determining the relevance, before making a

profile on a social media website

How many of us follow the same protocol while talking to our

colleagues, and business associates?

#4: Not speaking until you think you've perfected your

speech

Do sales people go about their business this way?

#5: Greeting everyone with a sales pitch!

Do people (like you and I) choose their real world friends and associates

like that?

#6: Going all out to make friends, followers, fans, etc

indiscriminately.

How many businesses circulate their print ad copy on the radio, the TV, the

Internet, billboards, etc?

#7: Publishing identical content on every social media

platform

How many humans would relate better to their computer than their

colleagues, friends and family and themselves?

#8: Automating all of your publishing to twitter, facebook,

etc.

Can you afford to be indifferent of what your customers, employees, competitors, and media, say about

you.

#9: Not bothering if someone badmouths or “goodmouths”

you over the Internet

Would it work if we thought that the world was static, that our customers

won't change, neither would laws, and that it would stay bright and sunny

forever.

#10: Not following the trends in social media

Despite all the advances in medicine, can doctors claim to have invented a

potion to make us immortal?

#11: Believing that social media is a fast acting magical

cure

How many of us haven't ever glanced over our company's balance sheets

since we started up?

#12: Not bothering to measure your efforts

"I hear and I forget. I see and I remember. I do

and I understand."

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