5 PRESENTS: !!THE TWELVE BIG MARKETING !QUESTIONS OF CHRISTMAS…!!…things to ponder as you enjoy the Yule! !

What is the value to my business of a Facebook ”Like”?!

Is ROI the correct metric to measure marketing? !

If all touch points are paid, owned or earned, what does it mean to optimize the marketing mix?  How will doing so improve returns and reduce risk?!!

Am I spending the correct amount? Is my SOV (share of voice) aligned to my SOM (share of market) objectives? ! !

If paid, owned, and earned touch points collectively contribute to ‘reach’, what are the ramifications for ‘effective frequency’ of each touch point? !

Does my econometric modelling accurately reflect the increasing diversity of owned, earned and paid media? !

Is a loyalty programme the best way to drive loyalty? !

How does social media buzz volume and sentiment translate into sales? !

Am I investing too much !in digital? !

Where are people talking about my brand and who is really influencing those conversations? !

How can word-of-mouth enhance my PPC & SEO effectiveness? !

How can I measure offline !word-of-mouth impact and reach? !

At 5 we help to unlock the answers to these questions through a different perspective we call “consumer influence regression” and in doing so unlock the real potential in your marketing & communications. !!To talk in 2012 contact Richard Vincent. !!rvincent@5comms.com!!!

Return on Intervention !the new roi !

www.5comms.com!