11th Annual International Festival “CaribFest” · WWDE-FM 101.3, WOWO 102.9, WMOV 107.7, as...

11th Annual International Festival “CaribFest”

THEME: “SPLENDOR OF THE CARIBBEAN” TOWN POINT PARK, NORFOLK VA•

AUGUST 20, 2016

Sponsorship Opportunities

CARIBFEST FESTIVAL

Presented by the Virginia Caribbean-American Cultural Association, Inc. P.O. Box 10004, Norfolk VA 23513

Tel: 757‐766‐0532 • [email protected] • www. virginiacaribfest.com

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Introduction ……………………….......................................................................................................................................... 2

Welcome to CaribFest Festival ......................................................................................................................................... 3

Festival Facts ................................................................................................................................................................ 3

Exposure Opportunities ................................................................................................................................................ 3

Media Plan ……….............................................................................................................................................................. 4

Exposure .......................................................................................................................................................................... 5

Advertising Campaigns ................................................................................................................................................. 5

Printed Collateral .......................................................................................................................................................... 5

On‐Site Exposure .......................................................................................................................................................... 5

Online ........................................................................................................................................................................... 5

Audience .......................................................................................................................................................................... 6

Attendance Estimates .................................................................................................................................................. 6

Attendance Demographics ........................................................................................................................................... 6

Social Benefit.................................................................................................................................................................... 7

Our Mission .................................................................................................................................................................. 7

Our Social Services ....................................................................................................................................................... 7

Kudos ............................................................................................................................................................................... 8

Testimonials ................................................................................................................................................................. 8

Sponsorship Opportunities .............................................................................................................................................. 9

For More Information ....................................................................................................................................................... 10

Sponsor Agreement…………………………………………………………………............................................................................... 12

“Come savor the many flavors of Caribbean Culture through Live

performances, Exhibits, International Cuisine, Arts & Crafts, Music and Dance!”

mailto:[email protected]

CARIBFEST FESTIVAL



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Introduction From our humble beginnings ten years ago to today’s sprawling list of events that attract well over 10,000, we continue to provide culturally rich and diverse programming which celebrates the community we serve. CaribFest is one of the biggest cultural festivals in the area. The festival is targeted at all demographics, a diverse demographic, Caribbean, Latino, American, African, Japanese and other world beat/ reggae/calypso music fans of all nationalities, socioeconomic, education and age background; local patrons 65% (prime age 18 to 35), and 35% drawn from other states. They are indeed a fiercely loyal consumer group that demonstrates unwavering support for consciously diverse and multi-cultural brands. They appreciate companies and organizations that demonstrate concern for their culture and identity.

The Festival is a unique forum for innovation and experimentation and an exceptional showcase and launching pad for participating sponsors from a host of disciplines. The festival will be a full day of multicultural activities rarely seen in Virginia. CaribFest prides itself on its activities for children and young adults, by providing workshops on cultural arts, costume making, Steelpan music and many other live entertainments.

Over the past ten years the festival has been host to many internationally acclaimed artists, including Third World, 10-time Reggae Grammy Award Nominee and the Mighty Sparrow, Calypso King of the World and many others. But, CaribFest is more than just a music festival, it also includes a stunning costumed parade (Mardi Gras style) that winds through the streets of Norfolk, as well as providing lots of different activities, games, a children’s area, costumed walkabouts, educational workshops, face paintings, souvenirs, arts, crafts, folk dances, delicious authentic cuisine, and an array of interactive fun for that ultimate festival experience.

CaribFest currently receives extensive coverage in the local press, as well as several community focused publications. In the past, the festival has been covered, amongst others, the Daily Press, the Virginia Pilot, several military newspapers, WVEC TV, WAVY10 TV, FOX TV, SKY4 TV, HamptonRoads.com, radio stations: WNVZ 104, WVKL 95.7, WPTE 94.9, WWDE-FM 101.3, WOWO 102.9, WMOV 107.7, as well as several online publications and media services. We also provide a good opportunity to have your brand on thousands of computer screens via our website, our affiliated website partners and our social media presence online. Over the past ten years the event has been supported by companies such as, Pepsi Co, Virginia Lottery, Red Bull, Mentos, Langley Federal Credit Union, AAPCO, WAWA, and GEICO to name a few.

CaribFest festival provides the ultimate opportunity for truly effective business-to-consumer relationship marketing. Achieve increased brand awareness and focused market penetration in a short period of time. A partnership with CaribFest presents a significant reach over the shortest period of time for the least investment. The mileage and leverage from this partnership can serve as a showcase and tangible demonstration of your company’s commitment to serving one of its diverse consumer bases.

The festival has rapidly grown in popularity over the years and is now a key cultural event on Norfolk’s annual events calendar.

We are ready and willing to establish extraordinary value for your sponsorship. Let us help your company reach your desired audience, OUR audience!


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Welcome to CaribFest Festival

Festival Facts

CaribFest Festival is one of the largest single‐weekend cultural festivals in Norfolk, Virginia, USA.

It is held at Town Point Park, waterfront city park, on the Elizabeth River

It has been running continuously since 2006

The 2016 Festival will be held on August 19th

& 20th

Festival and satellite event attendance is approximately 16,000

Festival advertising and awareness creates 1 million or more impressions

The Festival is open to all ages, wheelchair accessible and close to public transportation

The Festival has multiple satellite events, including:

o Caribbean J’Ouvert Boat Cruise (on the Spirit of Norfolk): August 19th

o Street Parade “Mardi Gras Style”: 12:00 noon, August 20th

o After Party “Inferno”: August 20th

o Rooftop Caribbean Party: August 21st

Exposure Opportunities

There are multiple ways to engage your organization with the CaribFest Festival.

The following types of activities and exposure are available, depending on your level of engagement.

Promotional vendor presence

Product sampling

Product sales & distribution

Banners & on‐site display advertising

Festival Souvenir Booklet

Festival and satellite event posters

Festival and satellite event Flyers

Radio spots

Community Announcements

Volunteer T‐Shirts

Media interviews

Satellite events: Caribbean Boat Cruise and Waterfront Outdoor Live Performances

Please browse the following pages to familiarize yourself with the details of these opportunities.


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Media Plan

PROMOTIONAL APPROACH:

To reach our prospective attendees and supporters, we will use a variety of media tailored to the target

demographics and opportunity target markets. The primary media sources include:

TELEVISION:

Paid commercials promoting the event and other promotional exposure through participation in talk

shows and interviews on programs addressing issues such as travel, entertainment and cultural enrichment.

Commercials on the following TV stations:

COX, WVEC TV, WAVY10 TV, FOX TV, SKY4 TV, among others.

RADIO:

Paid commercials promoting the event, and other promotional exposure through public service announcements

on reggae and community based stations, participation in talk shows and interviews on

programs addressing issues such as travel, entertainment and cultural enrichment. Commercials will be

aired on the following stations and others:

WNVZ 104, WVKL 95.7, WPTE 94.9, WWDE-FM 101.3.

PRESS RELEASE:

Primarily in Hampton Roads area, we will host pre-event promotional activities

to showcase artists, announce our sponsors, maintain momentum for the

event and provide on-going exposure for weekend event celebration.

PRINT:

CaribFest will utilize several print media to reach our prospective patrons, including newspapers

in local markets, in addition to flyers, posters, billboards, street-boards and other promotional materials.

WEBSITE PROMOTIONS:

To promote CaribFest in the expanding e-commerce market, we have established links with

major reggae and nation-wide music websites and seek placement of our event on all major calendar

of events for Caribbean related activities. Surfing prospects will be able to view our website from

around the world providing additional exposure to the event and its sponsors. This highly

targeted marketing strategy identifies buying preferences, the constraints of each market, and

provides information and a purchase opportunity to each prospective attendee, while providing

broad exposure for the event and its sponsors among this prime target market.


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Exposure Here is a breakdown of the exposure opportunities that Caribbean Days Festival generates each summer. Your sponsorship package may be tailored to include additional specific exposure opportunities. Talk to your representative about constructing a campaign with your organization in mind.

Advertising Campaigns

These impressions occur ahead of the Festival, in June/July Print Media Approx. Impressions Newspapers 123,000 Broadcast Media Approx. Impressions Radio spots 750,000 Television spots 462,000 Community announcements 500,000

Printed Collateral

These impressions occur ahead of the Festival, in June/July Approx. Impressions

Posters 50,000 Flyers 10,000

On-site Exposure

Exposure during the Festival weekend Approx. Impressions

Banners & display ads: 50,000 Stage, Beverage Garden, Concessions, Parade Product sampling 50,000 Volunteer T‐Shirts 50,000 Souvenir Booklet 15,000 Parade Participation 8,000

Online

This exposure is available all year long Unique Visits (annual)

CaribFest Web site 32,000 Other Web sites 82,000

Festival Facebook Fan page and more


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Audience

Attendance Estimates

CaribFest Festival in the Park: Saturday 10,000+ attendees

Street Parade 5000+ spectators

Caribbean Boat Cruise 475 patrons

Volunteers and others 600 stakeholders

TOTAL PATRON EXPOSURE Approx. 16,000

Attendance Demographics

Sample study, 1000 attendees

Gender

Male 48.4 % Female 51.6 %

Geography

Hampton Roads Region 59.60 % Other U.S. States 38.00 % Outside USA 2.40 %

Age

Kids under 10 8 % Teen/Tween: 10‐18 years 10 % 19 ‐ 24 years 11 % 25 ‐ 34 years 25 % 35 ‐ 44 years 15 % 45 ‐ 54 years 11 % 55 + 20 %


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Social Benefit

Our Mission The Virginia Caribbean-American Cultural Association is an organization dedicated to providing cross cultural understanding, acceptance and interaction between peoples of diverse nationalities and heritage through their art, their music and their respective talents and abilities. We bring the highest quality of performing arts and cultural experiences that enrich the cultural, economic and social vitality of citizens and the community; while serving as a charitable services provider to economically vulnerable individuals in our community. We aim:

To contribute to the development of Hampton Roads culture To present an event comprising various ethnic groups and cultures reflecting the

diversity of the Caribbean mosaic To display arts and crafts, music, dance and food of the Caribbean as well as that of

other cultures in a setting of harmony To inspire individuals to actively participate in the community at large To raise in our youth awareness of the existing Caribbean and other cultures in

Hampton Roads Develop a Caribbean Community Cultural Center in Hampton Roads area.

Our Social Services Over the years, the VCACA has sponsored a number of social and cultural initiatives such as:

Back-to-School Drive – we provide school supplies to Elementary and Junior High Schools students.

Operation Warm Heart – we provide new/in good repair winter coats to children and the homeless.

Food Drive – we distribute food to vulnerable community residents to help fight hunger.

Scholarships – we provide scholarships to High School Seniors and second year College Students with demonstrated

financial need.

The Association has been actively involved in supporting aid initiatives for Caribbean nations such as fundraising for the

January 2010 earthquake disaster in Haiti.

Over the years, the VCACA has held various cultural events such as our biggest fundraiser CaribFest.

Additionally, VCACA offers a variety of charitable programs/services that serve economically vulnerable community

residents and contributes to the economic vitality of the region.


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Kudos

Testimonials "I loved the parade. ... Thank you for your efforts in organizing the CaribFest Festival." ‐ Jillian Tang-How of Florida More kind words from other Festival attendees: "Once again, the VCACA has done an outstanding job. I have volunteered for the festival in the past and always try to attend (at least for the live stage performances)." "The Panmasters Steelpan Orchestra is amazing." "It’s a fantastic event that’s a lot of fun and definitely worth the trip from New Jersey." "It was my first time at the CaribFest Festival event, but what a perfect way to spend a Saturday!" "Last week was CaribFest festival, and I went there to have some fun and take some photos…Was perfect with these sunny days."

Thanks from the Mayor of Norfolk

VIRGINIAN

PILOT

NEWS


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Sponsor Opportunities

TITLE

PRESENTING

GOLD

SILVER

(In-Kind)

FRIEND

$25,000 $15,000 $5,000 $2,000 $500

Category exclusivity and right of first

refusal for the 2016 Event

Overall naming rights. High visibility

among the festival audience, including

on-stage recognition

Sponsor logo and business profile featured in Festival program

Option for customized sponsorship collaboration

VIP opportunity to address attendees and bring greetings during the event

Sponsor listed in press releases to area and regional media

VIP parking benefits during the course of the festival

Naming rights to a physical section or area. Sponsor-supplied banner.

Name inclusion in all major mass media PSAs and commercials (radio and TV) Units: 30 sec. or 15 sec

Opportunity for a representative to make an announcement on Main Stage and/or verbal recognition during event

Prime location at Festival venue for your company’s booth or vehicle.

Opportunity to provide prizes for media or promotional activities

Corporate Logo on volunteer T-shirts

Logo on all flyers and posters Logo and active link on the Festival web page

VIP access to Festival after party

Logo on the Festival web page

Access to Festival after party VIP All-Access passes , including VIP Hospitality tent

30 10 7 4 2


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For More Information

Frequently Asked Questions When is the Festival?

This year's Festival is August 19-20, 2016 How many [advertisements, printed collateral] are you going to print/run this year?

We have a minimum advertising spend each year which is funded by the Virginia Caribbean-American Cultural Association. On top of that budget, we purchase exposure based on the needs and commitments of partners and sponsors. The more a sponsor commits, the higher our level of advertising spending and exposure can be for them. How do you know how many people attend?

The Festival is paid entry and therefore accurate patron counts are possible. Attendance count is based on ticket sales. How are impressions statistics gathered?

Advertising impressions figures are pulled from vendor‐supplied figures. When is the closing date for advertising participation and logo delivery?

Most of the printed runs require commitment and logo delivery by early June. Send us your logo as soon as you can and we will do our best to get you in as soon as possible. Do you invoice?

We will generate an invoice for you. We require an installment payment to open your account, and full payment by press time. Is it too late for this year?

We are seeking organizations that wish to be engaged not only this year, but for 2017 and beyond.

Contact Us Be a part of the largest single‐weekend cultural festival in Norfolk, Virginia, and reach an audience of 16,000 patrons with advertising exposure of ~1 million impressions. To proceed, please contact our marketing department, at [email protected]

Marketing & Media Information Festival Chairperson

Message Line: 877-822-2764 Mr. Michael C. Forde www.virginiacaribfest.com Direct: 757-766-0532 [email protected] [email protected]


http://www.virginiacaribfest.com/



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ORGANIZATION/COMPANY: ________________________________________________ PHONE: ______________________________

COMPANY NAME: _________________________________________________________ TITLE: _______________________________

ADDRESS/CITY/ZIP: _____________________________________________________________________________________________

FAX: _______________________________ EMAIL: ____________________________________________________________________

TYPE OF BUSINESS: ____________________________________________________________________________________________

□Title Sponsor ($25,000)

□Presenting Sponsor ($15,000)

□Gold Sponsor ($5,000)

□Silver Sponsor ($2,000)

□Friend ($500)

□ In-Kind Sponsor

EXPLAIN: _______________________________________________________________________VALUED AT: __________________

TOTAL AMOUNT ENCLOSED: $ ______________ □ Business Check □ Money Order □ Cashier’s Check

By signing this agreement, party confirms that they have read and understand the attached terms and conditions and have entered into a legally binding contract with VCACA, Inc. SIGNATURE: ______________________________________________ TITLE: ________________________DATE: _______________

MAKE PAYABLE TO: VCACA, Inc.

P.O. BOX 10004 NORFOLK, VA 23513

Sponsor Agreement (PLEASE PRINT OR TYPE)


11th Annual International Festival “CaribFest” · WWDE-FM 101.3, WOWO 102.9, WMOV 107.7, as...

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