11340-Hightail Infographic-Final · 150% more efficient Accelerates feedback and approval cycles...
Transcript of 11340-Hightail Infographic-Final · 150% more efficient Accelerates feedback and approval cycles...
150% more efficient
Accelerates feedback and approval cycles
1B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America, Content Marketing Institute and Marketing Profs 2B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America, Content Marketing Institute and Marketing Profs3B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends—North America, Content Marketing Institute and Marketing Profs 4B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends—North America, Content Marketing Institute and Marketing Profs
5Hightail 2017 State of Creative Collaboration Survey 6Hightail 2017 State of Creative Collaboration Survey7Association of National Advertisers Five Biggest Trends on the State of Ad Agencies
8Hightail 2017 State of Creative Collaboration Survey 94A’s Labor Billing Rate Survey & Market Based Labor Guidance, 2017
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The hidden costs of a broken creative process
How much time and money do creative agencies spend on broken creative processes?
Too much!
Costs of inefficient creative collaboration
Billable hours
Project overages
Productionand campaign
delaysLost revenue opportunities
Lostmorale
The creative crunch:Needing more creative assets without having the resources to produce them.
63%
www.hightail.com
78%
56%
of companies rate the flow of their content creation projects as only “good” or “fair/poor”1
attribute increased content marketing success to
higher quality and more efficient content creation2
increased spending on content creation4
Hidden costsHow much of your hourly rate was used on multiple rounds of revisions during your last creative campaign?
Lost time
Lost morale
Lost money
of creative managers feel that the review and feedback process takes longer than expected5 83%
59% report that poor collaboration resulted in too many wasted hours6
say money is wasted due to the time and resources spent addressing misunderstandings and miscommunication8
30% is the annual employee turnover rate for ad agencies7
62%
Individual labor rates (USD) are based on mid mean rate for agencies with 100-400 employees9
Account Executive - $104/hourChief Creative Director - $479/hour
Art Director - $135/hourCopywriter - $129/hour
Creative Director - $283/hourBlended creative rate - $150/hour
Opportunities lost
Opportunities ahead
Time and money that could be invested in more campaigns, additional creative testing, increased customization, higher quality output and generating more revenue
Innovative businesses who adopt purpose-built tools for creative collaboration know the benefits:
Saves thousands of dollars on
production costs
Streamlines creative reviews for more
than 80 multimedia projects daily
Break the bottleneck and free creativityEquip your team with a flexible, intuitive collaboration tool that streamlines creative reviews and eliminates the hidden costs of a broken process.
Allow realtime comments from the whole team
Show specific feedback directly on the creative file
Handle large multimedia files with ease and security
Track progress with version control and comment history
Keep everyone informed on who’s doing what and by when
Make approvals clear and unambiguous
Be easy for everyone: teams, clients and stakeholders
Are you ready to keep your ideas moving with OpenText Hightail?
Learn more >
Your new creative process must:
marketing tactics often in use, with an increase in audio/visual, images
and digital content3
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