111 Welcome! TRAC Development Workshop 2013. 222 SILO WARS! PledgeTRAC January 2013 Judith LeRoy.
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Transcript of 111 Welcome! TRAC Development Workshop 2013. 222 SILO WARS! PledgeTRAC January 2013 Judith LeRoy.
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Welcome!
TRAC Development Workshop 2013
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SILO WARS!
PledgeTRAC January 2013
Judith LeRoy
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Each Silo Develops its Own Culture
Development has its own metrics and ways of seeing the world
Programming is much more different in its metrics than pledge
And the managers!
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Silos Naturally Isolate People
Each department tends to be internally focused
Each department tends to become a tribe
Ignorance of other silo cultures make it worse
Often we think its naturally this way everywhere
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Our assumptions about them..
Engineers swallow live eels for breakfast
For pledgers its cold pizza
Steak for programmers
And managers are always gone somewhere
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Today You Will See the Differences
When Steve McGowan talks it will be from the perspective of a programmer.
He will use different metrics, have different expectations for success.
These success metrics will be different than those of pledge producers, or managers or even number crunchers.
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Each Silo Contributes Something Different
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This will be a great meeting
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Left over slides
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Beware of Your Brain’s Habits
Each silo’s department function contributes to the station’s success in different ways
It is natural to see the world with the mores and metrics we have absorbed on the job
Silo wars are almost natural given people Tolerance and willingness to understand
other silo cultures is our goal
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The Typical Viewer is Not the Average Viewer
Hours per Week
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Heavy Viewers Rise the Average
Average age of a PTV viewer is 49! Because when we average the kids and those older women together. Viola
So the key question: are these older viewers loyal PTV viewers or people that just stumbled into the cume? The answer: no
There are loyal, intelligent and passionate viewers of public television… because they are a minority they get washed out in the “averages”