110210 Presentation Slides - Webinars, Webcasts, LMS...

Tapping the Power of NarrativeStorytelling

Storytelling: Tapping the Power of Narrative

Andy GoodmanDirector

We’ve got a problem.We’ve got a problem.

I’m positive we have a problem.

I’m positive we have a problem.

Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.

“I was bad…”“I was bad…”

T.R. and Zach

Zach Harris

T.R. (#2) Fall 2003

Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.

We engage our students through dynamic teaching, active scholarship, personal attention, and experiential learning. We inspire our students to be citizens of character who demonstrate professional and civic leadership.

OF JARGON

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StorytellingSocial Networking 1.0

Tapping the Power of NarrativeStorytelling

Why is narrative so powerful?

How do you build a lasting storytelling culture?

What makes a good story?

Storytelling is an integral part of our history, identity, how we remember, and why we give.



I don’t know any stories.


The “How We Met” Story

The “Why I Never Eat Sushi” Story

The “Why I Prefer Dogs over Cats” Story

The “My Annoying Teenager” Story

The “I Should Be on American Idol” Story

The “Why I Do What I Do” Story


IDENTITY


“… the collection of stories we have compiled is, to some extent, who we are.”







STORIES YOU WANT TO TELL

- STORIES NOBODY WANTS TO HEAR

STORIES YOU TELL (YOU)



MEMORY

Memory Study (1976)5 year olds


++

soap and shoe1 out of 21


soap and shoe in a sentence

8 out of 21

““ ......””


soap and shoe in a question

16 out of 21

““ ?? ””


++ 1 out of 21

16 out of 21““ ?? ””

8 out of 21““ ......””


“The Impact of Learning About the Identifiable Victim Effect on Sympathy” University of Pennsylvania/Carnegie Mellon, 2004

Deborah Small, Paul Slovic, et al.

$1.14 $2.38

GENEROSITY





It’s in your DNA.


It’s in your DNA.


It’s in your DNA.


1 minute

Think about a time when there was something you really wanted. Use the time to make some notes.

2 minutes

Tell a story about that time to the class in 2 minutes or fewer.


1 minute

• What did you want?

• Why did you want it?

• What did you do to get it?

• What happened?

• How did you feel afterwards?


Time’s up!

Please let the moderator know you’d like to share your story.


“It’s going to be okay, Jennifer.”

While we’re lining up stories…

“It’s going to be okay, Jennifer.”

While we’re lining up stories…

Time for your stories…

What do these stories have in common?

Please let our moderator know that you’d like to com ment.

GOAL

RESOLUTION

INCITING INCIDENT

PROTAGONIST

BARRIER

BARRIER

BARRIER

ACT I ACT II ACT III



While an occasional disinclination to exercise is exhibited by all age cohorts, the likelihood of positive health outcomes makes even mildly

strenuous physical activity all the more imperative.

What if a marketing or development office had created Nike’s slogan?






Identify your “core stories” and make sure everyone who talks about your institution

knows them by heart.








IDENTITY


YOUYOU

INSTITUTIONAL IDENTITY AND CULTURE

Building a lasting storytelling culture

UDM is a student-centered university.

UDM provides a practical / professional education focused on student outcomes.

UDM offers strong academic programs.

UDM has a commitment to Catholic principles and Jesuit and Mercy traditions.

UDM is a service-oriented university.


The “Practical Education” Stories

The “Strong Academics” Stories

The “Catholic Principles” Stories

The “Service Oriented” Stories

INSTITUTIONAL IDENTITY AND CULTURE

The “Student-Centered” Stories


UDMUDM

Questions & Comments

Please let our moderator know that you’d like to as k a question.

Coming your way…

www.thegoodmancenter.com

Follow me on Twitter: @GoodmanCenter

www.lipmanhearne.com

Thank You!

Lakota Nation

The Sacred BundleOne last story…

Jane Goodall’s Sacred Bundle

of Hope

YourYourStoriesStoriesThe EndThe End

Definitely NotDefinitely Not

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