1.1 sustainable development and system innovation vezzoli 10-11 (29)

Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy

course System Design for Sustainability

TODAY:1. SUSTAINABLE DEVELOPMENT AND DESIGN: THE

REFERENCE FRAMEWORK1.1 Sustainable development and system

innovation1.2 Evolution of sustainability within design

carlo vezzolipolitecnico di milano . INDACO dpt. . DIS . faculty of design . Italy

Learning Network on Sustainability


carlo vezzolipolitecnico di milano . INDACO dpt. . DIS . faculty of design . Italy

Learning Network on Sustainability

course System Design for Sustainabilitysubject 1. Sustainable development and design: the reference framework

learning resource 1.1Sustainable development and system innovation


CONTENTS . a context in strong evolution (and crises). the sustainable development

. environmental sustainability

. socio-ethical sustainability

. economic/legislative sustainability. dimension and quality of change. system innovation for sustainability


A CONTEXT IN A STRONG EVOLUTION. advent of information and comunication technologies (technologies of knowledge are at the based of productivity, competition and power)

. interconnection (people, ideas, images, goods, money, are circulating like never before)

. network society (not anymore only divided into independent and isolated nations or communities)

. enterprises in network (teamwork, networking, outsourcing, subcontracting, delocalisation,…)

. …


A CONTEXT IN A STRUCTURAL CRISES (1/2)ECONOMIC CRISIS (AND SOCIAL) 2008-201X:[STRUCTURAL, NOT JUST FINANCIAL]. crisis of the industrial model based on material consumption: services (not products) produce 50% Europe GDP and 75% of U.S. GDP. high feedstock‘s prices. global food crisis. high global inflation. threat of a recession in the world. crisis of credit . crisis of confidence in stock exchange markets.... unemployment


ENVIROMENTAL CRISIS: THE DISCOVERY OF ENVIROMENTAL LIMITS (AND IRREVERSIBILITY HARMFUL EFFECT)

1972: Meadows, Meadows, Randers, Behrens, Limits to Growth, MIT, USA

> FIRST FORECAST OF A POSSIBLE GOBAL ECO-SYSTEM COLLAPSE

A CONTEXT IN A STRUCTURAL CRISES (2/2)


FACING THE DOUBLE CRISIS (TODAY):SOCIO-ECONOMIC AND ENVIRONMENTAL危机 : CRISIS (危 : RISK; "机 : OPPORTUNITIES ')in Chinese (as in other languages), the word crisis has two meanings, risk and opportunity

. many (rightly) talk about risks

. we should/must (also) talk about opportunities

[the same nature of design is to consider the opportunities and become its promoter]


WITHIN THE ENVIRONMENTAL AND ECONOMICAL CRISIS WHICH ARE THE OPPORTUNITIES?

DO WE KNOW ANY OFFER/BUSINESS MODELS CAPABLE OF CREATING (NEW) VALUE DECOUPLING IT FROM THE MATERIALS AND ENERGY CONSUMPTION?> significantly reducing the environmental impact of traditional production/consumption systems?

[about opportunities]A KEY CONTEMPORARY QUERRY:


"The threat of climate change is serious, urgent and growing."

"The response to this challenge of our generation will be judged by history, to the point that if we fail, we risk to deliver to future generations an irreversible catastrophe"

"There is now a widespread understanding of the urgency of the challenge we are facing. We know what must be done. "

Barack Hussein Obama, USA president, September 22, 2009, the UN General Assembly

SUSTAINABILITY: INTERNATIONAL PRIORITIES?


2005-2014: UNITED NATION DECADE ON EDUCATION FOR SUSTAINABLE DEVELOPMENT

integrate the principles, values, and practices of sustainable development into all aspects of education and learning

even DESIGN FOR SUSTAINABILITY starts to be diffused in the curricula of design schools

EDUCATION INTERNATIONAL PRIORITY


THE SUSTAINABLE DEVELOPMENT:A SOCIAL AND PRODUCTIVE DEVELOPMENTthat takes place within the limits set by the “nature” and meets the needs of the present without compromising those of the future generation within a world-wide equitable distribution of resources . 1987: Our common future, WCED, ONU (first definition). 1991: Caring for the earth, UNEP, WWF, IUCN. 1992: conference ONU, Environment and development, Rio de Janeiro. 1994: fifth environmental action plan, European Commission …. 2002: summit ONU, Sustainable development, Johannesburg. 2006/2009: Sustainable Development Strategy (SDS), European Commission. 2005-2014: Decade UNESCO “Education for Sustainable development”


ENVIRONMENTAL: CHEMICAL AND PHYSICAL- not to exceed the biosphere and geosphere

“resilience”

SOCIO-ETHICAL- same resources (satisfaction) level for future

generations - equity in the distribution of resources (satisfaction)ECONOMIC (AND LEGISLATIVE)- economically practicable and prosperous solutions

THE SUSTAINABILITY DIMENSIONS


THE ENVIRONMENTAL SUSTAINABILITY[THE UNDERSTANDING OF THE ENVIRONMENTAL ISSUE]

THE HARMFULNESS/IRREVERSIBILITY OF THE ENVIRONMENTAL IMPACTS/EFFECTS


serragreenhouse effect


ozono

ozone layer deplation


eutrhophication


acidification


toxici ty


rifiutiwastes


ENVIRONMENTAL SUSTAINABILITY: ACTIONS

PRESERVE THE RESOURCESPREVENT THE POLLUTION


ENVIRONMENTAL SUSTAINABILITY: SCENARIOS

BIO-COMPATIBILITY resources flows compatible with the natural system

NON-INTERFERENCE “self-financing” of the artificial system’s resource flows

DEMATERIALIZATION reduction of the resources flows to satisfy a particular social demand of needs and desires


EQUITY PRINCIPLE [UN, Johannesburg, 2002] “every person, in a fair distribution of resources, has a right to the same environmental space, i.e. to the same availability of global natural resources” (or better, to the same level of “satisfaction” that can be achieved from these resources in different ways)

SOCIAL EQUITY AND COHESION [EU, SDS, 2006/2009] “promotion of a democratic, socially inclusive, cohesive, healthy, safe and just society with respect for fundamental rights and cultural diversity that creates equal opportunities and combats discrimination in all its forms”

SOCIO-ETHICAL SUSTAINABILITY


ERADICATING POVERTY

THE SOCIO-ETHICAL DIMENSION: ACTIONS

Rome, 11.2009: World Summit on Food Security, FAO


[. eradicating poverty]. promotion of principles and rules of democracy. promotion of human rights and freedom. achievement of peace and security. access to information, training, employment. respect for cultural diversity, regional identity

THE SOCIO-ETHICAL DIM.: (OTHER) ACTIONS


ECONOMIC PROSPERITY [EU, SDS, 2006] promote a prosperous, innovative, knowledge-rich, competitive and eco-efficient economywhich provides high living standards and full and high-quality employment

ECONOMIC SUSTAINABILITY


PROPER ATTRIBUTION OF THE COSTS TO RESOURCESenvironmental resources’ costs “internalisation”

ORIENTING (MAIN) ONGOING TRANSITIONSinterconnection, glocalization, services, information, etc.

ENHANCING PROMISING (OF NICHE) ECONOMIC MODELSe.g. sustainable system innovation or distributed economies

ECONOMIC (LEGISLATIVE) SUSTAINABILITY: ACTIONS


IN 50 YEARS A WORLD-WIDE EQUITABLE SYSTEMS OF PRODUCTION AND CONSUMPTION SHOULD USE ~90% LESS RESOURCES THAN THE INDUSTRIALISED CONTEXTS ARE DOING TODAY

SUSTAINABILITY: SIZE OF CHANGE

. 1993: Wuppertal institute,vari report

. 1993: WBCSD, Getting Eco-Efficient

. 2004: Meadows, Meadows, Randers, Behrens, Limits to Growth: The 30-Year Update. 2007: IPCC, Climate change report…


SUSTAINABILITY: QUALITY OF CHANGE

PROMOTE (EVEN) SYSTEM INNOVATIONSRADICAL CHANGE (“DISCONTINUITY”)

DIFFUSED INNOVATIONPROMOTE PLAUSIBLE AND “ATTRACTIVE” (SYSTEM) INNOVATIONS


SYSTEM INNOVATIONSfrom the process and product innovationto the system innovation:

innovation of the value production system as the mix of products and services that are together able to fulfil a particular demand of (customer) “satisfaction”

“A value system includes the value chains of a firm's supplier (and their suppliers all the way back), the firm itself, the firm distribution channels, and the firm's buyers (and presumably extended to the buyers of their products, and so on).” [Michael Porter, 2006]

1.1 sustainable development and system innovation vezzoli 10-11 (29)

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