11 Stats: Why Your Landing Page Doesn't Convert

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Why Your Landing Page Doesn’t Convert stats 11

description

Landing pages are a proven method of generating leads and building a solid email list. But why aren’t yours converting? If you’re like most marketers, your top challenge is building a landing page and optimizing it. But did you also know that: - The more landing pages you have, the higher conversion rate - Websites with 30 or more landing pages get seven times the leads of a site with only 10 - Landing pages with multiple offers get 266% fewer leads than single offer pages - 44% of inbound marketing links direct to a homepage, not a landing page Check out more data you need to increase your online marketing results.

Transcript of 11 Stats: Why Your Landing Page Doesn't Convert

  • Why Your Landing Page Doesnt Convert stats 11
  • ? ? ? Getting a landing page built and optimized Whats the Biggest Landing Page Challenge for Marketers? ? ? ?
  • of B2B cos 62% have less than 6 landing pages
  • with fewer than 10 Companies with 30or more landing pages generate 7xmore leads than those But...
  • new, unique landing page build a 48% of marketers for each marketing campaign
  • Half But... of those landing pages contain multiple offers
  • 266% And... multiple offers can decrease conversions by
  • of offer-related images 42% on landing pages are not clickable
  • is the most used method to for 2 years in a row A/B testing increase conversion rates
  • has driven major landing page change But... 1out of 8only A/B Tests
  • of B2B inbound marketing links are to a 44% not a landing page homepage
  • of first time visitors arent ready to buy But... 96% sending people to your homepage doesnt bring leads and relationship-building opportunities
  • http://www.blog.hubspot.com http://www.marketingexperiments.com/blog http://www.marketingsherpa.com http://www.blog.kissmetrics.com Sources
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