11 Signs of Great Email Creative: Slide Deck

11 Signs Of Great Email Creative

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Today’s Moderator:

Sarah Zibanejadrad

Inbound Marketing Coordinator

WhatCounts, Inc.

TWEET!

Tweet about this webinar using #createwc

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@WhatCounts

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TODAY’S SPEAKERS

Alex Bardoff

Creative Manager

WhatCounts, Inc.

[email protected]

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1 What Makes An Email Creative Great?

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11 It looks professional

and positions you

as a credible source.

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11 It looks professional

and positions you

as a credible source.

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10 It’s unique to you and

your brand – making it

stand out from the pack.

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Try This:

- Print out your email.

- Cut off the header and footer.

- Show the email to 5 people who are not

intimate with your email program.

- Were they able to tell who the email was

from?

- Entrench details of your email: buttons,

images, styles, etc… in your brand –

and truly stand out.

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9 9 Has a compelling and

engaging subject line.

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- October Newsletter

- New Stories, Great Tips

- The Latest & Greatest of 2012

- Come On In, It’s Scary Good

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When the content and subject line is

optimized, we have seen increases

in click to open rates of up to 100%.

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Creates a consistent experience.

8 http://www.istockphoto.com/stock-photo-18594536-chef-at-work.php?st=a0a0ec2

8 Creates a consistent

experience.

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Creates a consistent experience.

8 http://www.istockphoto.com/stock-photo-18594536-chef-at-work.php?st=a0a0ec2

8 Creates a consistent

experience.

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Creates consistency in look, feel, structure

& voice with the overarching brand.

7 7 Looks great on mobile.

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- Mobile readership of email

will surpass desktop by the

end of THIS year.

- 30-75% of your list are

opening on mobile.

- Emails that do not render

well on mobile are only

being read by a small

percentage of mobile users.

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When we cater to mobile users,

we have seen mobile interactions

increase between 50% – 100%.

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6 Great balance of

text & imagery.

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6 Great balance of

text & imagery.

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6 Great balance of

text & imagery.

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6 Great balance of

text & imagery.

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6 Great balance of

text & imagery.

When there is a good balance of

text & imagery versus an email

driven purely on images, we

have seen click-through rates

increase up to 50-75%.

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5 http://www.istockphoto.com/stock-photo-1876328-intrigued.php?st=906395f

5 Uses clear, concise and

obvious calls-to-action.

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5 http://www.istockphoto.com/stock-photo-1876328-intrigued.php?st=906395f

5 Uses clear, concise and

obvious calls-to-action.

OK

Good

Better

Best

SHOP NOW →

SHOP NOW →

SHOP MEN’S SHORTS →

SHOP NOW

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4 http://www.istockphoto.com/stock-photo-17373455-blueprints.php?st=528752c

4 Get the most out of

the real-estate within

your template.

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4 http://www.istockphoto.com/stock-photo-17373455-blueprints.php?st=528752c

4 Get the most out of

the real-estate within

your template.

Desktop

500x500

Mobile 320x490

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3 3 Clearly defined content

hierarchy.

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hierarchy.

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hierarchy.

Try This:

- Get your email out in front of you.

- Close your eyes…

- Open them and say the first thing you

immediately see out loud.

- Was it the most important thing on the

page? Or even the second? Or third?

- Rework and tweak until you are

immediately making the visual progression

that is intended.

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2 http://www.istockphoto.com/stock-photo-15388401-businessman-whistling-at-computer.php?st=58e127b

2 Compelling content and

layouts that engage the user

and truly make them care.

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2 http://www.istockphoto.com/stock-photo-15388401-businessman-whistling-at-computer.php?st=58e127b

2 Compelling content and

layouts that engage the user

and truly make them care.

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1 1 Great email creative

performs.

CTR: 4 – 6%

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1 1 Great email creative

performs.

TEST, TEST, TEST:

- Test into new creative concepts.

- Test the little things.

- Inconclusive creative tests are NOT bad tests.

Companies who test regularly have

seen upwards of a 15% increase in

click-through and open rates.

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1 Designing For Email, Is Unlike Designing For Any Other Platform.

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Designing For Email, Is Unlike Designing For Any Other Platform. - The rules constantly change. - Results are measured more often

than any other medium.

- Competition is fierce.

20% Off Creative Services Before December 15th

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QUESTIONS?

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CONTACT US

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CONTACT WHATCOUNTS

WhatCounts, Inc.

3630 Peachtree Road, NE Suite 900 Atlanta, Georgia 30326 1-866-804-0076

www.whatcounts.com

Twitter: @WhatCounts

[email protected]

Alex Bardoff Creative Manager, WhatCounts [email protected]

http://www.whatcounts.com/

THANK YOU FOR ATTENDING!

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11 Signs of Great Email Creative: Slide Deck

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