11 Signs It's Time to Break Up with Your CMS - 2015 Mixtape
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Transcript of 11 Signs It's Time to Break Up with Your CMS - 2015 Mixtape
11 Signs It’s Time to
Break Up with Your CMS
Mixtape Edition
Presenter:
David CunninghamDirector of Marketing
@gdc75
Presenter:
Peter GriffithManager of Support
© Percussion Software 2015 Proprietary & Confidential 1
CMS Break-Up Mixtape
11 Signs It’s Time
to Break Up
with Your CMS
© Percussion Software 2015 Proprietary & Confidential 2
Reason No. 1
Your content
contributors don’t want
to use the system
Your Contributors Hate It
• Difficult to use
• Training didn’t make a difference
• Reference materials inadequate
• Result? Still only have one or two people
updating your website
• Content is often inaccurate or out of date
© Percussion Software 2015 Proprietary & Confidential 3
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Reason No. 2
It’s a free-for-all with no
workflows or editorial
oversight
All Access, or No Access
• Role based access?
• Once you let someone into the website or
CMS, you are taking a leap of faith
© Percussion Software 2015 Proprietary & Confidential 5
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Reason No. 3
You can’t actually
update content without
technical help
Need Tech Skills for Everything
• Need to know HTML to use the system
• There’s code, and all these buttons that
you’re not sure how to use
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Reason No. 4
Your website is not
responsive on mobile
devices
Highly Unresponsive
• More people rely on the mobile web than
ever before
• Responsive design is not on the table—
unless you want to pay someone to build a
mobile site
© Percussion Software 2015 Proprietary & Confidential 9
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Reason No. 5
You can’t update the
design without hiring a
programmer
You Need Tech Skills for Basics
• You have to know HTML to use the system
• It doesn’t look like anything you’ve used
before
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Reason No. 6
It doesn’t help make
your content ready for
social media
Not Very Social
• What good is your content if you can’t
share it?
• Need to optimize for
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Reason No. 7
It’s not helping improve
your SEO
Won’t Help Your Ranking
• If a website goes live and Google doesn’t
see it, are you really on the Internet?
© Percussion Software 2015 Proprietary & Confidential 15
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Reason No. 8
It was free — until it
wasn’t free anymore
No Such Thing as Free
• You found an open source CMS and
thought it wouldn’t cost anything
• But you’ve had to spend lots to customize
and train your users
© Percussion Software 2015 Proprietary & Confidential 17
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Reason No. 9
You’re getting nickel
and dimed by your
agency
Not a Cheap Date
• Your agency gave you a great price on a
website design and CMS package
• But you have to keep coming back to them
for help, and there’s an invoice for
everything
© Percussion Software 2015 Proprietary & Confidential 19
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Reason No. 10
You can’t track any
analytics to measure
content performance
Can Manage, Not Measure
• You’re producing content, but you actually
want it to do something
• How can you tell what’s working?
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Reason No. 11
There’s no on-demand
publishing—you always
have to wait
Can’t Publish Now
• Worst case scenario: something urgent
needs to go on the site, but you can’t
publish immediately
• Or you need to publish the entire site
• And then it takes a half hour to go live
© Percussion Software 2015 Proprietary & Confidential 23
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CMS Break-Up Mixtape
1. Your Content Contributors don’t want to use the system
2. It’s a free-for-all with no workflows or editorial oversight
3. You can’t actually update content without technical help
4. Your website is not responsive on mobile devices
5. You can’t update the design without hiring a programmer
6. It doesn’t help make your content ready for social media
7. It’s not helping improve your SEO
8. It was free – until it wasn’t free anymore
9. You’re getting nickel and dimed by your agency
10. You can’t track analytics to measure content performance
11. There’s no on-demand publishing – you always have to wait
Any of this sound familiar?
• Don’t despair
• Learn from our CMS Break-Up Mixtape
• Get to know who’s out there
– Get our RFP for WCM template
– Download CMS Buyer’s Guide
– Of course, we’re always up for a demo
© Percussion Software 2015 Proprietary & Confidential 25