11 Recommendations - Twitter
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11 Twitter Recommendations
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Before we start:
Quantity vs Quality of followers
What is more important: ■ Get a really high number of followers? ■ Get followers that are specifically interested in your topics?
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1. Provide interesting and relevant content. ■ What content is interesting for your followers?
■ Find the right mix of content.
■ Messages, Links, Videos, Articles and “soft” issues
■ What topics are trending?
■ Respect copyright and reference your sources.
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2. Be professional and creative with your profile ■ Choose a name that appeals to your followers
■ Upload a picture that reflects you
■ Let the people know where your location is
■ Provide a link to your website
■ Describe yourself in the bio
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3. Follow people that you want to follow you ■ Follow those that you want to follow you: stakeholders, journalists, influencers…
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4. Interact with people you find relevant ■ Retweet messages from interesting users
■ @-reply users that you regard as strategic partners
■ Ask followers to retweet your content by adding RT to your tweets
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5. Build strong relationships with influencers ■ Be relevant when you reach out to influencers and add value to conversations
■ Provide additional information to trending topics
What tools can you use to find influencers?
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Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.
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Klout measures influence online. When you recommend, share, and create content you impact others. Your Klout Score measures that influence on a scale of 1 to 100.
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6. Be patient ■ Find the right balance between asking for support and support influencers
■ Building strong relationships takes time
7. Offer exclusive content for Twitter Followers ■ Maybe you can release a preview of a publication on Twitter
■ Share some results only with Twitter followers
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8. “Live” Tweet from Events ■ Use Twitter to Tweet from interesting events or shows
■ Tailor your message to a specific audience
9. Offer Twitter Q&As with Experts ■ Offer users the chance to ask questions about specific topics
■ For Example, use International Women’s Day to hold a live Q&A about gender issues
■ You can also use public events, such as the Eurovision Song contest or FIFA Worldcup etc.
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10. Use Hashtags to find a wider audience ■ Tag common topics with the # sign
■ Use themes, such as #SahelNOW or #FF
■ Find the balance between readability and participation
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11. Integrate Twitter in your traditional communication ■ Integrate Twitter into your website
■ Integrate Twitter in your email
■ Integrate Twitter in your print products
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HootSuite is a social media management system to collaboratively execute campaigns across multiple social networks.
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For questions or more information, please contact: Social and Civic Media Section [email protected]
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