1.1 primary logo - Sprinklr · Say, in a room, on a banner, a book. But, if the Sprinklr name, logo...

sprinklr.comAny Q’s, ask [email protected]

sprinklr brand style guide

© 2016 Sprinklr, Inc. All rights reserved. 6

logo

1.1 primary logo

The primary Sprinklr logo (full logo) is in Sprinklr Gray with multi-color burst.

To protect our name and brand, use the primary Sprinklr logo withthe registration mark in partnership lockups or whenever it stands alone. Say, in a room, on a banner, a book.

But, if the Sprinklr name, logo and/or burst are in multiple places – say, in a document, or presentation – you only need to have the registration mark showing in the most important area, like the cover or home page or first slide or banner at front door of the event.

Or just add the following legal language to the bottom of a printed page, website, etc.:

© 2016 Sprinklr, Inc. All rights reserved.

Other occasions when it’s acceptable to leave off the mark:• Sprinklr office signage• The logo in small sizes• When it takes away from the look*

*When in doubt, ask [email protected]

[place holder for link - directly to box]




logo

1.2 logo color variations

Full color

This is the preferred version; use whenever possible.

Monochrome

When you are restricted in the number of colors available for reproduction, or the color quality is questionable, choose one of these monochrome versions: white logo on Sprinklr Light Blue (preferred) or one of our other primary or darker neutral colors, black logo on Sprinklr Light Gray or white background.




logo

13 improper logo uses

Please do not alter the Sprinklr logo in any way.

Do not color, rotate, skew, or apply effects to the logo.

Never attempt to re-create the logo yourself, change the font, or alter the size or proportions.

Do not use any previous versions of the logo.

Be sure the logo is legible against the background color. Choose the primary logo version that stands out most clearly.

Do not use old version(s) of the logo.

Do not place the logo on background color that makes it illegible.

Do not use the logo with a single color burst.

Do not stretch or distort the logo in any way.

Do not use the logo with a tagline.

Do not use drop shadows or any other effects.




logo

1.4 logo clear space

To make sure the Sprinklr logo maintains its prominent position, never place other elements within the ‘clear space’ around the mark – at a minimum, the width of the 'p' in the logo.




logo

1.5 logo minimum sizes

To make sure the logo maintains its integrity, don't go smaller than these minimum sizes.

For any individual project, be sure the integrity and clarity of the logo are maintained, regardless of the stated minimum size. For example, on an embroidered polo shirt, the logo might need to be bigger than the minimum so that the spaces in the Sprinklr Burst are distinct.

75 pixminimum size for web

0.75” (2 cm)minimum size for print




logo

1.6 partnership lockups

In partnership lockups, always use the primary logo with registration mark.

When combining the Sprinklr logo with one or more partner brand marks, be sure that it has the same visual weight and is set apart by a separator bar.

Here are the specifications for the separator bar:

• Length: The vertical separator bar extends from the top of the "k" in Sprinklr to the bottom of the "p." The horizontal version is the same length, rotated 90°.

• Color: Use the same color as the type: Sprinklr Gray when against a white background, white when against a black or color background.

• Clear Space: The clear space between each logo and the separator bar equals the height of the "p."

x

x x




logo

1.6 partnership lockups

Partnership lockups can be horizontal or vertical. The horizontal orientation is preferred.

When Sprinklr is the primary partner, the logo should appear to the left of or above the partner logo (and vice versa when Sprinklr is the secondary partner).




burst

2.1 the sprinklr burst

The Sprinklr burst can be used all by itself as long as the full primary logo (name and ‘burst’) or the word Sprinklr are also seen in the same communication environment.

Don’t use the burst above any other word.

Don’t try to change it in any way – such as changing the size of one or more of the droplets, breaking it up, or using one of Sprinklr colors for the entire burst.

Use the Sprinklr burst with registration mark when it stands alone, apart from the name Sprinklr.

Exceptions are Sprinklr office signage, when you use the logo in a small size and when it takes away from the look.

Legal copy for bottom of pages for web and print materials:

© 2016 Sprinklr, Inc. All rights reserved.

[place holder for links - directly to box]




burst

2.2 the sprinklr burst color variations

Full color

This is the preferred version; use whenever possible.

Monochrome

When you are restricted in the number of colors available for reproduction, or the color quality is questionable, choose one of these monochrome versions: white burst on Sprinklr Light Blue (preferred) or one of our other primary or darker neutral colors, blackburst on Sprinklr Light Gray or white background.




burst

2.3 improper uses of the sprinklr burst

Please do not alter the Sprinklr burst in any way.

Do not color, rotate, skew, or apply effects to the burst.

Never attempt to re-create the burst yoursel, separate the droplets, or alter the size or proportions.

Do not use any previous versions of the burst.

Be sure the burst is legible against the background color. Do not use the previous version(s) of the burst

Do not place the burst on any background color besides white or Sprinklr Dark Gray.

Do not use the burst in one of the Sprinklr primary colors

Do not use the burst above any other word but Sprinklr

Do not flip the burst, distort in any way or change the order of colors

Do not use drop shadows or any effects




burst

2.4 the sprinklr burst clear space

To make sure the Sprinklr burst maintains its prominent position, never place other elements within the 'clear space' around the mark– at a minimum, the size of the circle in the biggest droplet.




burst

2.5 the sprinklr burst minimum sizes

Maintain the brand’s integrity by ensuring the Sprinklr burst never appears smaller than these sizes for web and print use, respectively.

25 pixminimum size for web

0.35” (0.8cm)minimum size for print




burst

2.6 the sprinklr burst and text/product name lockups

The Sprinklr burst can be used next to (never above!) text or a product name to create a lockup. Depending on the font size, the text should be in Sprinklr Light Blue or Sprinklr Gray. Regardless of size, the font should be Museo Sans Rounded 100, all lowercase.

Do not put the Sprinklr burst at the beginning of the large display copy, headline or subhead.

Font: Lowercase Museo Sans Rounded 100Color: Sprinklr Blue for font size 14 or larger

Font: Lowercase Museo Sans Rounded 100Color: Sprinklr Gray for font size 13pt or smaller

text comes here

text comes here




burst

2.7 the sprinklr burst and text/product name lockup uses

Ideally, lockups of the Sprinklr burst and text or products names will be shown using the full color burst with Sprinklr blue or Sprinklr gray text on white background, as shown on previous page (this is the preferred usage). Other acceptable arrangements are:

• Multi-color burst with text in white on Sprinklr dark gray background

• Multi-color burst with text in Sprinklr Light Blue on Sprinklr Dark Gray background

• Black burst with black text• White burst with white text on Sprinklr Dark

Gray background

text comes here

text comes here

text comes here

text comes here

1.1 primary logo - Sprinklr · Say, in a room, on a banner, a book. But, if the Sprinklr name, logo...

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