And How They Apply to Digital Agencies

11 Insightful Quotes From:

Clement GeninUX Architect at ONE Agency

Erika HallCollaborative Research

“Prototyping can't replace research.”

2 different phases of analysis, with different approaches:

- Research defines needs→ open (not yet focused on 1 solution)

- Prototyping validates a solution→ closed (focused on 1 solution)

Prototype without research= solution without problem= a shot in the dark

#1

Cennydd BowlesBalanced Product Strategy

“Be data-informed, not data-driven”

Metrics, data, code, features…Don’t forget the reality behind them.

“Users” are not stats, or factsheets, or a concept. They are people.

#2

Clara GaggeroPhysical and Digital: finding the balance that makes the ordinary extraordinary

“Digital experience isalways embeddedin a physical experience.”

The user environment is not Drupal...It is real life. Let’s think broader than the system we build.

A good digital solution does not just help people perform a task.It improves their lives. It makes them feel like heroes.

#3

Abby CovertHow to Make Sense of Any Mess

“Make a pictureof the monsterin everyone’s head.”

Language is not just content (“It doesn’t matter what we call this. It is for the client to decide later.”)Language is vision.

Take the time to align visions (stakeholder, team, users).It saves time (faster communication, less chance of rework because of a misinterpretation).

#4

Glen Keane & Rebecca UssaiThe Principles of UX Choreography

“You are responsible for directing each element'sentrance, performance and exit.”

Don’t think in terms of static features on a single page...Think with flows, stories (what happens on the page).

#5

Peter SmartThe Future of the Web

“The future of the Web is emotional.”

A product that understands the user and sounds/behaves like a human creates rapport.

Users will be more involved with it, and more forgiving.

#6

Erika HallBeyond Measure

“We are imperfect humans designing things for other imperfect humans.”

It’s not because a feature, behaviour or communication makes sense for the system that it makes sense for the user.

Do user testing.Because you can’t read users’ minds.

#7

Ben SauerOpen the pod bay doors, designer

“Using VUI is a bit like dealing with Manuel.”

Beware trends.Outcome before output.

#8“This UI makes it hard to do what I want, but looks cool so it’s fine.”said no one, ever.

Eva-Lotta LammSketching with confidence, clarity and imagination

“The makinginfluences the thinking.”

We cannot foresee everything in a project.Observe & respond.

Be critical with your work.Discuss opportunities & plan them.

#9

Melissa PerriThree Star Product Experiences

“Leave time for research& experimentation.”

Define the core product.Take the time to make it great.

Plan it.- Before (foresee time in project timeline)

- During (checkpoint moments to discuss and plan experimentations)

- After (better prepare next phases to iterate & improve)

#10

Jonathon ColmanWicked Ambiguity and User Experience

“The longer we take to solve a problem, the more impactwe allow it to have on more people.”

Standard features/behaviour are easy but are not always the answer.A problem is often an opportunity in disguise to do better than competition.

If a problem is too big to be solved at once......let’s try to do it in steps.

#11

Thank you!

www.one-agency.be