• The Lehigh Valley’s NEWEST FM• Exclusive Active Rock Format

– Targeted Adults 18 to 49– Commercial Free 9A-Noon– Commercial Free Sundays– Free Beer & Hot Wings in the Morning– Home of the NY Yankees

• Retail Trading Area– Lehigh, Northampton, Warren, Monroe and Carbon County

Personalities Mornings: Free Beer & Hot Wings Mid days: Gina Crash Afternoons: Scotty Brilliant

Features 3-Hour Commercial Free Rock Block The Noon Request Riot with Crash 5 O’clock Road Rage Metallica Meltdown @ 9 PM Commercial Free Sundays The New York Yankees

• Dominant Outside Presence– Year Round

Marketing– 107.1 The Bone is Everywhere!

• Big Contests• Huge Prizes• Free Movie

Monday• Free Ticket

Tuesday• Facebook &

Twitter

• Gender:– 60% Male– 40% Female

• Household Income:– 23% $50k-$75k– 35% $75k or more

• Home Ownership:– 67% Own Home

• Marital Status:– 42% Single– 46% Married– 49% have children at home

• Occupation– 73% Employed

• 38% Blue Collar• 34% White Collar

• Education:– 35% Completed

College or more– 24% Completed

Some College

• Age– 25% ages 18-24– 27% ages 25-34– 24% ages 35-44

Source: Arbitron ALLENTOWN-BETHLEHEM METRO STATION WWYY-FM Retail Direct APR-JUN11/OCT-NOV11

The Bone’s Younger Demo = New Customers for YOUR Business!

Source: 2012 Winter Arbitron Report

• Total Weekly Audience– 47,500

• AM Drive– 24,400

• Mid Days– 21,700

• PM Drive– 30,500

• Nights– 14,300

• Weekends– 21,800

Source: 2010 Fall; 12+ Weekly Cume; TSA Allentown-Bethlehem Arbitron Report

Over 20,000 Listeners Tune in to The Bone

in the Car

Listening Location of Persons 12+, Saturday-Sunday 6a-midnight

Mediabistro.com

ROI on traditional media buys are 3x higher when combined with a well run social

media campaign

• Weekly Email Blasts

• The New 107theBone.fm “Powered By” Sponsorship

• Streaming Radio

• The Valley’s New Home for the New York Yankees!– 2009 World Series

Champions!– 107 The Bone is the only

place to catch every Yankees broadcast!

• The Yankees lead Major League Baseball in titles!– Team up with the Bone and

the most successful sports franchise in history!

– 27 World Series Championships!

– More championships than any other North American franchise in professional sports history!