1.02 Discuss the impact of sports and entertainment marketing on the economy.
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1.02 Discuss the impact of sports and entertainment marketing on the economy. Marketing. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Products. Include both goods and services. Goods. - PowerPoint PPT Presentation
Transcript of 1.02 Discuss the impact of sports and entertainment marketing on the economy.
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
Include both goods and services
Goods are tangible objects that are useful to consumers.
Examples: tennis rackets, soccer balls, uniforms.
Services are intangible and include tasks or acts performed for a customer for a price or fee.
Examples: Going to a Broadway play or to a NASCAR race.
The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
Includes sponsorship, endorsements, promotion, and fan clubs.
Basketball: Charlotte Bobcats Football: Carolina Panthers Hockey: Carolina Hurricanes
University of North Carolina UNC Charlotte Winston-Salem State University
Time Warner Arena Charlotte Motor Speedway Bojangles Coliseum
Marina Boat Land
Aerobics Soccer Basketball Swimming Area parks
Professional Golf Association United States Tennis Association Professional Bowlers Association
Running Swimming Golf Bowling
AAU-Amateur Athletic Union
MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic
Association SEC ACC
NASCAR Racing Wives Auxiliary
Sports Town Asics Nike Adidas Diadora
Coca-Cola 600 Honda Battle of the Bands The Dew Tour
Sports Network Fox Sports ESPN
Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
Bad Boy Records Def Jam Records JMG Records Jay-Z
Warner Brothers Disney Actors
Six Flags Kings Mountain Carowinds Theme Park
FM / AM Country Hip-Hop and R&B Top-40 Sirius XM Satellite Radio
Radio Raheem from the movie “Do the Right Thing”
Sundance Film Festival
Dawson’s Creek is filmed in the Wilmington area
Children’s Theatre
Adult’s Theatre Belk Theatre
X-Box 360 Kinect Nintendo Wii Sony PS3 EA Sports – “it’s in the
game” Madden
Smithsonian Museum
Mint Museum The Discovery
Place The Mint Museum
Uptown
Club Tempo
Club 935
The V Lounge
Library Internet Books
Las Vegas Reno Harrah’s
Southern Christmas Show
Sports: Naming Rights X-Games Sport Specific
Channels
Entertainment Internet Web Casts MP3’s DVD’s
Generates about $213 to $350 billion in revenue.
Approximately 800 million people viewed the 2002 Super Bowl.
The average attendance per NFL game is 66,000.
In 2000, approximately 16,346,710 people watched a NFL game.
The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.
The NBA average is about 16,804 attendants.
The average MLB attendance is 20,000,000 per year.
Over 35 million people visit Walt Disney World each year.
The Titanic, the movie, grossed almost $1 billion in global ticket sales.
Over 95 million American households own a VCR.
Over 30 million American households own a DVD player.
68% of Americans subscribe to cable TV.
