101102511 唐煜101102042 李奇軒101102501 謝婉庭101102039 鄭詠哲

MICE

M---Meetings I--- Incentives C--- Conferences E---Exhibitions

ICCA has a definition for each word?

What is ICCA?1. the International Congress and Convention Association

2. the most global meetings industry association

Meeting - the coming together of a number of people in one place, to enforce a particular activity.

It can be on an ad hoc ( 為一特別問題而設立的國際性組織 ) basis.

EX: annual general meetings, commitee meetings, etc.

Incentive - meeting event as part of a programme which is offered to its participants to reward a previous performance.

Conference - participatory meeting designed for discussion, fact-finding, problem solving and consultation.

Exhibition - Events at which products and services are displayed.

Thus, "MICE Market" label is replaced by

"The Meetings Industry"

Conference

1. smaller in scale and more select in character2. of limited duration with specific objectives

----- encompasses all the above.

Q: What is the trend for the hotel business?

A: Competitive market (sumptuary regulation)

Integration

Transboundary cooperation

Self-adjustment or greater investment

Q: How should conference organizers respond to the changing market?

A: Improve service to ensure the efficiency of

meetings.

Q: What should the trade do in 2014?

A: Analyze and predict how the market is going

to change.

Make necessary adjustments so as to lessen the

loss due to changes in the market.

Internet. (Website, Facebook, Blog, etc )

Propaganda Registration System Check In System

• Reduce Human Resource

• Reduce Cost• Cut Down

Workload

Changes in Terms of Form or Planning?

→Experiment with New Technology Rapid Development in MICE Industry?→Not exactly

Future of MICE industry in China?→More competition→More specialization