10

IAT 102 Graphic Design

03

Swiss Style

Armin Hofmann

Adrian Frutiger: Univers-Font

Wolfgang Weingart: Typo-Punk

Design Basics

Armin Hofmann, 1954

Swiss Design

(International Typographic Style)

- asymmetrical organization

- grid

- objective photography

- clear and factual

- sans serif typography

Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann,

Josef Müller-Brockmann

- (Chapter 18, Meggs)

1928 TschicholdNew Typography

50-60ies RuderWhite Space

1961Muller-BrockmannThe Grid

1970sOtl Aicher:Corporate Identity

Armin Hoffman

Armin Hoffman

Armin Hoffman

“The viewers do not know it – but they can feel it”

Font Design (Swiss Style)

Leading refers to the thin strips of lead that divide the horizontal lines of type.

A font size is determined by the entire piece of metal.Therefore, not all 10pt. fonts look exactly the same - they can have differing x-heights.

Univers, Adrian Frutiger, 1957

Helvetica,

(Neue Haas Grotesk),

Max Miedlinger

1957

http://www.anyonecanswiss.com/

Swiss Design

(International Typographic Style)

- asymmetrical organization

- grid

- objective photography

- clear and factual

- sans serif typography

Poster “the good shape”Emil Ruder

Wolfgang Weingart, Punk-Typographer

Design Basics

How do you lead users through information by visual means?

Hierarchy

Balance

Consistency / Repetition

Contrast

White space

Gestalt-principles

Style-Hints (or elements for good design):

hierarchy

What is the most important information?

What should you see first?

Second?

hierarchy

balance

balance - symmetry

balance - asymmetry

balance – symmetry or asymmetry

contrast

visual contrast

Proximity

Similarity

Good continuation

Closure

Uniform Connectedness

Figure Ground

Gestalt-principles:

Proximity

Information Design, Andres Wanner 2010

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Similarity

Information Design, Andres Wanner 2010

Good continuation

Information Design, Andres Wanner 2010

Closure

Information Design, Andres Wanner 2010

Uniform Connectedness

Information Design, Andres Wanner 2010

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Proximity

Information Design, Andres Wanner 2010

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Information Design, Andres Wanner 2010

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Announcements

Next week:- quiz: all lectures + Lupton: GRID chapter

This week: midterm-marks- Please review IN DETAIL!- your marks count as accepted, if you don’t dispute them before March 22nd

Questions, feedback, etc:- Andres’ informal office hour, today 2:30 Blenz @ Mezzanine- Allen, Andrew office hour: today after lecture

fin