101 Internet Marketing with Hosea Ihiabe
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Transcript of 101 Internet Marketing with Hosea Ihiabe
101 Internet Marketing with Hosea Ihiabe
H o s e a I h i a b e
w w w . h o s e a i h i a b e . b l o g . c o m
Ultimate guide to give you freedom from a
boss, internet marketing is the 21st century
business that has made thousands of people
millionaires and they have freedom to be with
their family whenever they want and make
money while sleeping.
101 INTERNET
MARKETING WITH
HOSEA IHIABE
The Ultimate Guide to Making Six
Figure Monthly Income From
Internet Marketing.
TABLE OF CONTENTS
Introduction
Who is Hosea Ihiabe?
What is Internet Marketing?
Internet Marketing Strategies
Make money with Affiliate Programs
How to Create a Website
Tips to getting your first 5000 Subscribers
Why do you need subscribers?
How do you go out and get traffic?
How do I figure out what I want to promote?
How do I persuade people to purchase my product?
Introduction
Internet marketing has undergone several stages of
development. Most people are familiar with network marketing,
this type of business earns it’s affiliates six figures. Internet
marketing is familiar but this time it is done on the internet with
just a website and a product to promote. According to Philip
Kotler, marketing is a social and management process by which
individuals and groups obtain what they need and want through
creating and value with others. Internet marketing has helped
many business and product sales successful. In internet
marketing the concept is, determining the needs and wants of
customers. This is the only sensible way of increasing the firm’s
sale and turning your business into a successful internet empire.
Looking at all these, it implies that there are many angles to the
definition of marketing. This means that internet marketing
scholars have different perception towards discipline. After
reading this ebook you would understand every necessary step
and procedure to build a successful online business from the
comfort of your home, not spending more than 3-5 hours per day.
Who is Hosea Ihiabe?
I am full time internet marketer, blogger and student studying
Information Technology in Sikkim Mannipal University, India. I started
marketing on the internet since May 2007 and since then the internet has
been my source of income. I won‘t lie to you, it was not easy when I
started, I went through a lot of frustration and had doubt if the internet
was actually my call.
I bought loads of eBooks, paid for autopilot softwares, created websites
that couldn‘t even have up to 7 visitors a day. I became tired and dumped
everything for a while, I decided to start learning from the experts in the
game, people like:
Lisa Irby (www.2createawebsite.com)
John Chow (www.johnchow.com)
Robert Kiyosaki & Donald Trump (New York Times Best Selling
Authors)
Derek Halpern (www.socialtriggers.com)
Aaron Garrity ( CEO Xango)
Sergey Savich
All these people mentioned above, are the reason why I earn a living on
the internet. I recommend you visit their websites and buy their books to
help your online marketing journey easier and faster. These people reveal
the secrets other successful experts hide from you.
I didn‘t make a dime on the internet for a year after all the effort I
thought I put in internet marketing and blogging. After learning from
these experts, I decided to try again because I noticed none of these
experts had two heads. After learning from these experts, I realized I was
making a very big mistake right from the start of my online marketing
journey.
I spent three months learning how to build a successful internet empire, I
followed their advice step by step and it helped me reach the level where
I was not coming down again.
I started from the bottom the second time and this time I was moving up
and never coming down again.
That is why I am using this ebook to educate you and guide you through
your Online Marketing Journey.
What is Internet Marketing?
This is a form of marketing and advertising which uses the internet to
deliver promotional marketing message to consumers. It includes email
marketing, search engine marketing, social media marketing, many types
of display advertising (including web banner, advertising and mobile
advertising. Online advertising frequently involves both a publisher, who
integrates advertisement into its online content, and an advertiser, who
provides the advertisement to be displayed on the publishers content.
It is the publisher who drives traffic to your lead page and makes
purchase possible.
Internet marketing is a large business and is growing rapidly. In 2011,
internet ads revenue in the United States surpassed those of cable
television and nearly exceeded those of broadcast television.
In 2012 internet advertising revenue revenues in the United States totaled
$36.57 billion, a 15.2% increase over the $31.74 billion revenues in
2011.
How does Internet Market Work?
There are different ways internet marketing can be displayed. If you
have a website then you‘re on the right path. If you don‘t have a website
then you should get one ASAP. Display advertising conveys its
advertising message visualizing text, logos, animation, videos,
photographs, or other graphics.
Advertisers frequently target users with particular traits to increase the
ads effect. Online advertisers often use cookies, which are unique
identifiers of specific computers, to decide which ads to serve to a
particular customer.
Cookies can track whether a user left a page without buying anything. So
the advertiser can later retarget the user with ads from the site the user
visited.
Advertisers may also deliver ads based on a user‘s suspected geography
through geo-targeting. A users IP address communicates some
geographic information, at minimum the users country or general region.
Here is a list of different internet advertising methods:
Web Banner Advertising: Web banners or banner ads typically are
graphical ads, displayed within a web page. Banner ads can use rich
media to incorporate video, audio, animations, buttons, forms or
other interactive elements using Java applet, HTML5, adobe flash
and other programs.
Pop-Up/ Pop-Under: You must have noticed when a pop-up ad is
displayed in new web browser window under a website visitors
initial browser window.
Floating ad: These type of ads appear superimposed over the
requested websites content. Floating ads or overlay ads may
disappear or become less obstructive after a preset time period.
Expanding ad: An expanding ad is a rich media frame ad that
changes dimensions upon a predefined condition, such as a preset
amount of time a visitor spends on a webpage. The users click on the
ad, or the user‘s mouse movement over the ad. Expanding ads allow
advertisers to fit more information into a restricted ad space.
Text Ads: A text ad text-based hyperlinks. Text based ads may
display separately from a web page‘s primary content, or they can be
embedded by hyperlinking individual words or phrases to advertisers
websites. Text ads may also be delivered through email marketing or
text message marketing. These type of ad renders faster than
graphical ads and can be harder for ad-blocking software to block.
Internet Marketing Strategies
Most new internet marketers getting into business engage in a hit and run
internet marketing strategy. It‘s the strategy that they‘re familiar with
because it‘s the one they hear about the most. They engage in this type of
strategy:
Select a product to promote
Send traffic to the advertisers landing page with PPC/PPV
They make profit
The problem with this kind of strategy is that these customers only visit
your website once and never return again. If you were to think twice, this
is the dumbest strategy ever. Many marketers spend $10k to make $20k
using these hit and run strategy, but the fact is they are leaving tons of
money on the table for someone else to put in their pocket.
This type of strategy is not very stable. The marketers have to keep
spending their money or their sales stop.
Internet Marketing Strategies That Work
Internet marketing can attract more people to your website, increase
customers for your business, and enhance branding of your company and
products.
These listed models would help you through your internet marketing
journey.
Start with a web promotion plan and an effective web design and
development strategy.
Get ranked at the top in major search engines, and practice good
Search Optimization Techniques
Learn to use Email Marketing Effectively
Dominate your marketing niche with affiliate, reseller, and associates
programs.
Request an analysis from an internet marketing coach or internet
marketing consultant.
Build a responsive opt-in email list.
Publish articles or get listed in news stories
Write and publish online press releases.
Facilitate and run contests and giveaways via your website.
Blog and build relationship with your visitors.
Make Money with Affiliate Marketing
Affiliate marketing is a type of marketing model in which a business
rewards one or more affiliates for each visitor or customer brought by the
affiliate‘s own marketing efforts. The industry has four core players: the
merchant (also known as ‗retailer‘ or ‗brand‘), the network (that
contains offers for the affiliate to choose from and also takes care of the
payments), the publisher (also known as the ‗affiliate‘), and the
customer (these is where the money comes from), the more customers
you get, the more money you earn. The market has grown in complexity
resulting in the emergence of a secondary tier of players, including
affiliate management agencies, super-affiliates and specialized third
party vendors.
Affiliate marketing overlaps with other Internet Marketing methods to
some degree, because affiliates often use regular advertising methods.
Those methods include organic search engine optimization (SEO), paid
search engine marketing (PPC – Pay Per Click), e-mail marketing,
content marketing and in some sense display advertising. On the other
hand, affiliates sometimes use less orthodox techniques, such as
publishing reviews of products or services offered by a partner. The
companies you become affiliated with provide you with a tracking link to
use to link to their site. That‘s how they track how many sales you‘ve
generated.
Almost all affiliate programs are free to join. It usually involves filling
out a sign-up form and within moments the company sends you the links
you need to use on your site or blog.
Affiliate programs to Start
ClickBank: ClickBank is a prominent retail company on the internet
dealing with delivery of digital products. It is one of the best in its
field. Clickbank was founded in the year 1998 and presently it delas
with a large number of products. It‘s product line consists of more
than ten thousand digital products ranging from software to e-Books.
It has its headquarters situated in Boise, Idaho. A list of categories
which it has to offer includes – Business to Business, Ads and
marketing, Fitness and Health, Entertainment & Fun, Family &
Home, Recreation & Sports, Internet & Computing, Culture &
Society and Money & Employment.
Amazon affiliate: Amazon pays its affiliate commissions for every
customer you drive to buy a product on their site. It sounds easy and
simple but for newbies it‘s not.
To know more visit my blog: http://hoseaihiabe.blog.com
How do I Figure Out What I want To Promote?
People are quick to create websites and sign up for affiliate programs or
waste money trying to figure out what to promote. There are billions of
websites and blogs on the internet and most of which would promote a
product that sells and people are most interested in, which doesn‘t create
that opportunity for you to make sales because your visitor might have
bought that product from another blog or website ad. It‘s a first come
first serve business and not many people are lucky when it comes to
internet marketing.
I am going to give you the model I use to figure out what I want to
promote. Take note of everything I write and try to apply it to your own
side of the game.
To succeed online you must go for the products with lesser
competition.
Fact: Health and Fitness, Software‘s and Games, Jobs, etc. are the
trending products on clickbank and most affiliate networks, instead of
joining the crowd to promote health and fitness products why not look
for products for pregnant women, Spanish to English translation and
such. All i am saying here is ‗Stand Out from The Crowd‘. That‘s one
trick that works.
What is an Email List?
An email list is database containing email address of subscribers who
subscribed through a squeeze page which has a sign up form where users
enter their email addresses. With the email address you can send a bulk
mail to thousand emails. The email list makes it possible for you to relate
with your customers anytime you like, it is not like a hit and run package
where the customer just buys from you never returns again. The email
list makes it possible for those customers to stay for a long time and still
buy your products. It also helps create a relationship between you and
your customers.
Why Use E-mail List?
Today‘s email marketing is perfectly suited to the way small businesses
have always operated. It is personal, immediate and easily tailored to
what makes you unique. Above all, it‘s practical.
Here are six reasons why email marketing can work for your business:
1. Effective
According to the Direct Marketing Association, $1 spent on email
advertising was shown to return between $45 and $51 — and despite
what you might think, email gets read. Open rates for email often
approach 40 percent.
2. Affordable
Industry estimates say online campaigns are 20 times more cost-effective
than other marketing channels, with individual email messages often
costing just fractions of a penny. As a result, email makes it practical to
communicate more often with customers.
3. Easy
Sending out professional-quality email campaigns is now a do-it-yourself
project.
4. Quick and Effective
Need to boost revenue right away? Email marketing allows you to
broadcast to everyone at Internet speed. Initial campaign response
generally occurs within 48 hours of launch
5. Grows Relationships
Emailing personalized deals or your inside scoop is an efficient way to
make customers feel important. If a customer feels appreciated and finds
value in your message, you gain their loyalty while offering the perfect
word-of-mouth opportunity.
6. Measurable
A great advantage of email is that everything can be tracked. From the
moment you send an email, you can see how many people opened it,
clicked on certain links, and forwarded it to others and much more!
How do you go out and Get Traffic?
Looking for a few ways to attract website visitors in the new year
without compromising your ethics or stooping to spam techniques? Give
any of the following options a try:
Focus on content creation. Good content markets itself. When you put
the effort into building and promoting great pieces of content, the natural
result is more traffic to your website via shares and referrals.
Add social sharing buttons to your website. Don‘t assume that your
readers will take the initiative to share your content on their own.
Instead, make it easy for your site to accrue more visitors from social
networking sites by adding social sharing buttons to your company‘s
blog posts.
Answer questions on social networking sites. When you see people
asking questions online, provide whatever helpful information you can.
Doing so will earn you both website traffic and customers for life.
Distribute press releases for actual achievements. While you shouldn‘t
abuse press release distribution websites to promote insignificant
accomplishments, take advantage of this traffic stream whenever you
have something noteworthy to share.
Use SEO responsibly. Don‘t over-optimize your website, but do make
use of current SEO best practices (which put the emphasis on looking
―natural‖) to let the search engines know where they should list your site
in the natural search results. High rankings will result in plenty of new
visitors to your website.
Invest in your website‘s blog. By publishing high-value posts
consistently, you‘ll build your relationship with your readers, resulting in
visitors who check back frequently to view your latest posts.
Share slide decks and other presentations. Posting informative materials
to sites like Slideshare and Scribd will help you to increase both brand
awareness and website traffic through exposure to new markets and new
potential customers.
Build a killer email newsletter. When readers find valuable email
newsletters, they tend to share them with others. If your current email
followup sequence is lackluster, making improvements here could result
in significantly more referral traffic.
Publish a helpful podcast. Similarly, producing a regular, high-quality
podcast will increase referred website visitors, while reaching new
visitors through podcast directories.
Deploy infographics. Infographics get shared more often than most other
types of content. This makes them ideal candidates for traffic generation
campaigns that make use of content marketing.
Run a YouTube channel. YouTube is one of the web‘s largest search
engines, making it a great way to expose new audiences to your brand.
As an added bonus, your videos may be listed in Google‘s blended
search results, leading to even more traffic!
Ask visitors to share your site with others. Simply asking your visitors to
forward your articles to others or share them on their social networking
profiles is a great way to quickly boost page views.
Write guest posts for top industry sites. Ask other websites in your
industry if you can pen guest posts for their blogs. Having your content
featured there isn‘t just great for traffic – it‘s a good way to build your
perceived authority as well.
Connect with influencers in your niche. Having an authority figure in
your industry share just one of your blog articles can result in a
tremendous amount of new traffic, subscribers and buyers, so make
relationship building a key part of your company‘s marketing strategy.
Pay attention to up-and-coming social networks. Newer social networks
like Tumblr and Pinterest are sprouting up all the time. Because there can
be a significant ―first adopter‖ advantage to the people that establish a
presence on these sites early on, keep an eye out for these future
opportunities.
Eliminate website errors. If the search engines aren‘t able to index your
website properly (which can occur due to a number of different errors),
you may not be receiving all the search traffic you should be. Check your
Google Webmaster Tools account for information on common problems.
Add pillar content to your website. Every website should have at least a
few pieces of ―pillar‖ content — in-depth, well-written content that will
always be of interest to readers — to help drive traffic via person-to-
person sharing.
Over-deliver on your company‘s products or services. From a word-of-
mouth traffic standpoint, over-delivering can‘t be beat. When you go
above and beyond in your industry, customers will recommend you to
others – leading to more traffic and a higher marketing ROI.
Interview experts within your industry. People love hearing from experts,
so if you can snag an interview and publish it on your site, you‘re in for a
big surge of traffic from the authority‘s existing audience.
Comment on other websites. Leaving valuable comments on other
websites‘ blogs can be a great way to build traffic back to your own site.
Just be sure to say more in your comment than, ―Great post!‖ or ―Thanks
for sharing!‖
How do I figure out what I want to promote?
Many of you are very curious to know more about ways to find new
products to promote and more effective ways to promote those affiliate
products. So now I am continuing the series, and in this article, I will tell
you how to choose profitable products from the Marketplace.
5 things to remember when researching products
I will guide you step by step -
1. Understanding Your Audience -
First thing you need to learn is – What exactly your readers want to
know? If you have a blog based on “Fitness”.. Then you need to know
which kinds of fitness program are creating a buzz in the community,
analyze its pros and cons and in the end finally experiment with it
yourself, before recommending it your readers. This will help you to
drastically improve your conversion rate.
Second thing you need to know about your audience is their age-group
and other similar demographics. To know about this, you need to
concentrate on delivering quality content and connect with them
through social networks! Encourage your readers to comment on your
blog post. Humorous lines, sarcastic jokes could add to more
engagement among readers. If readers are more engaged, they will
automatically comment.
There are lots of products based on exercise, health and beauty, weight
loss and in the Fitness category. But it doesn’t matter if your website is
focused on a different topic because you can use this same strategy, no
matter what niche you are in.
2. Understanding Gravity & Conversion Rate of Products
After you understand your audience’s requirements, you need to check
the Gravity of a particular product. Gravity plays an important role in
knowing about the popularity of a particular product. Gravity tells you
how the product has been successfully sold by different and unique
affiliates. Products with over 50 Gravity are selling good. If the gravity is
above 100, you need not to look into the sales page. But, if you find any
product with lower gravity but a good conversion rate, then I would
definitely recommend you to promote that product.
3. Keyword Research: The number of searches of the product you are
selling is also important. The exact monthly searches should be not be
greater than 5000 if you’re just starting to promote your first product.
You can check the stats for a particular keyword using a professional
search tool like Market Samurai or the free Google Keyword Planner
Tool. Also, you need to check whether the competition is high or low. If
the competition is high, you need to take a different the product and
then try to promote it..
If you have just started your internet marketing journey, then I
recommend you to go with a product having less than 5000 exact match
searches and low competition.
4. Google AdSense Comparisons
Are you monetizing your blog with Google AdSense? If YES, you might
have seen some ads about gadgets, movie- trailers, software, weight
loss and other products related to your niche appear in the ads on your
blog. If not, here’s example of what I mean in Google Search.
5. Contact the Author/Owner
After you have judged the product with the 4 steps given above, you
need to search in Google and find out more about the author/owner of
that product. This will help you to know more about the person behind
the product. For example, John Chow (Best Internet Marketer In the
World) has recently launched a product named as IM John Chow. So, we
all know how famous John Chow is. He makes more than a Million
dollars every year from his blog.
These are the points that you need to gather about the owner. Well, by
contacting the owner, you can ask him about getting a review copy so
that you can know everything about the product before you start
promoting it. Or, you can buy the product directly so you can do your
review of it.
You want to gain the trust of your readers by writing real customer
reviews. Tell the story about your experience and how the product has
made you happy or helped you in some way. This will do wonders to
improve your sales and conversion rates.
How do I persuade people to buy my product?
Customers never buy because of product features. They buy
because they perceive some "benefit" to those features.
Unfortunately, most sales and marketing messages talk about
features and let the customers try to figure out the benefits.
That's asking your customer to do your heavy lifting for you.
You'll get more customers, more quickly, if you communicate the
benefits of using your product rather than the features it
possesses. Here are six rules for doing so, based upon a
conversation with one of my favorite sales gurus, Barry Rhein:
1. Know the difference between a benefit and a feature.
A feature is something that a product or service "is" or "does." A
benefit is something that the product or service "means" to the
customer. For example:
Wrong: "This car has a reinforced safety roof." (feature)
Right: "This car keeps your family safe." (benefit)
2. Use vivid but plain language.
Customers will remember a benefit longer and more easily if it's
expressed using simple, strong words that evoke emotion.
Wrong: "This roof provides protection in the event of a rollover
accident."
Right: "If this car rolls, there's a good chance you'll walk away
unharmed."
3. Avoid biz-blab and jargon.
Nothing leaches a benefit of emotion more than the use of tired
business cliches or overly technical terminology.
Wrong: "Robust implementation of 80210 protocols!!!"
Right: "You can connect virtually anywhere."
4. Keep the list of benefits short.
Most people can only hold two or three thoughts at one time in
their short-term memory. Long lists of benefits just cause
confusion.
Wrong: "Here are the top 10 benefits of using our product:"
Right: "The two most important things to remember are..."
5. Emphasize what's unique to you or your firm.
Benefits that are generic to your product category can convince a
customer to buy... but not necessarily from you! Use benefits that
differentiate you from the competition:
Wrong: "Our software makes you more productive."
Right: "Our customers report an average 30% decrease in costs,
about twice the industry average."
6. Make your benefits concrete.
Customers ignore benefits that are abstract and expressed using
vague adverbs and adjectives. Benefits that are concrete and
specific are more convincing and "stick in the mind."
Wrong: "We can radically reduce your inventory costs."