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Presented by: Faliya Rahul

Name HAVMOR GROUP OF COMPANIES

Founded 1944Headquarter Ahmedabad, IndiaKey people Late Shri Satish

Chona, Mr.Pradeep Chona (Chairman)

Products Ice cream, Fastfood and

Website: www.havmor.com

PROFILE

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Ice Creams

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Food Services

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Brand Facts

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Havmor has turned out to be the largest ice cream

brand in India.

Havmor has covered more than 35% market share in

ice cream business.

It has more than 200 Flavors in the ice cream.

Starting range of Rs. 2 to Rs 250 per ice cream.

He had to begin from a hand-cart at the Ahmadabad

Railway Station, churning out the Ice Cream manually.

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'Havmor' - means 'Have More' - which meant the

customer got more value for their money.

Quality must always precede quantity to be a leader in

food & ice cream .

It has prime objective to ensure consistency in quality of

products and services.

“Havmor make 100% Ice Cream".

In Ahmadabad only, they have 50 ice cream parlours

and 25 eateries and 7 restaurants .

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The company gives franchises of ice cream parlour under the name of HAVFUN.

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Success secret

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They believed in the strategy of innovation in ice cream.

They launched 3 new flavours of ice cream in every 3 months.

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They provides promotional schemes for customer at regular interval.

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Consumer oriented Strategy.Ability to control economic refrigeration

capacity throughout distribution process. They provides different schemes for

different festivals. Like Uttrayan dhamaka, Dhanteras scheme etc.

100% pure ice cream.They have came up with the concept of

Mera ice cream falvour.They come out with non-alcoholic whisky-

flavoured ice cream.

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They have introduced flavours like pan ice-cream, matka ice cream and bubblegum-flavoured lolly-pop ice cream.

The company sells 1.5 crore litres of ice cream annually across Gujarat, Maharashtra and Rajasthan. 

Manufacturing 65,000 litres of ice cream per day.

Havmor expects a turnover of Rs 110 crore from its ice cream business alone and an additional Rs 30 crore from its restaurant and catering business in the region of Gujarat only.

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