+100 EXTRA Guerilla marketing examples (part 2)

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    22-Oct-2014
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"+ 100 EXTRA guerrilla marketing examples" was made in reaction to the success on- and offline of the first presentation (over 30k views!). These are 100 extra examples of the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites! I am still working on the card game which will be published within two months.

Transcript of +100 EXTRA Guerilla marketing examples (part 2)

guerilla_marketing_deel2_PK_v2

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2010Total Active MediaTotal Identity

Martijn Arts

+100guerrilla examples in 5 more minutes!

- extra

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Described 1983Jay Conrad Levinson

An American marketeer

GUERRILLA MARKETING

a follow

up to

my oth

er pres

entatio

n

100+

guerril

la mark

eting e

xample

s in 5 m

in.

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral

DEFINITION

1.Not a big budget2.Unexpected3.Unconventional4.Interactive5.Unexpected places6.Buzz / turn viral

KEYWORDS

1.Not a big budget2.Unexpected3.Unconventional4.Interactive5.Unexpected places6.Buzz / turn viral

KEYWORDS

cheapsurprisedifferentactiveplacesbuzz

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@arts1182010Total Active MediaTotal Identity

Martijn Arts

do wa

tch my

other p

resent

ation

la line

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