100% - 2016 Spring Barstow Catalog

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Transcript of 100% - 2016 Spring Barstow Catalog

  • 2016

  • Freedom was a key word in the early days of motorcycling. Obviously, the bikes from those times are now vintage. They could not compete with nowadays monsters, by any means. But there was something very nice about them, something which has been (mostly) lost since:

    character. This is why we still cherish these motorcycles and love to race them, in our modern times. This is what the whole vintage movement is all about.

    When the pioneers raced the desert from Barstow to Vegas, they had no idea what it would be like to enjoy a triple-layer-foamed, solidly-strapped, anti-fogged-lensed set of goggles, made of modern materials and featuring such a wide field of view. But those are todays most advanced standards of comfort and safety, so thats what youll find in the Barstow along with, of course, the vintage style.

    Now that your eyes and style are taken care of, like they used to say Gas it!

    Barstow Catalog Spring 2016Page 3

    Intro

  • Go Takamine started his custom bike shop Brat Style in Tokyo, Japan back in 1998 at the young age of 23. His style of a stripped down, simplified look instantly influenced the Japanese custom scene and later became a familiar and significant part of the global custom bike scene.

    His popular style grew over the years and drove Go to the top of the custom bike world where he achieved a high level of notoriety. This success aided in his decision to open a second Brat Style location in America. Centered in Long Beach, California, Go Takamines signature style took deeper root in the United States.

    Not only do his bikes have an iconic look about them, but they are also very rideable. Go isnt just another bike builder, but a very talented rider himself. Hes often referred to as the Japanese Steve McQueen for his consistent style and authenticity.

    Barstow Catalog Spring 2016Page 4

    100%

    BE FIRSTBE COOL Photos: Dimitri Coste

    www.ride100percent.com

  • # 50002-181-02

    THE HUDSON

    Photos: Dimitri Coste

    www.ride100percent.com

    www.ride100percent.com Model: The Hudson

    Barstow Catalog Spring 2016Page 6

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  • THE BOWERY

    Barstow Catalog Spring 2016Page 8

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    # 50002-180-02

    www.ride100percent.com Model: The Bowery

    Photos: Dimitri Coste

    www.ride100percent.com

  • # 50002-125-02

    # 50002-126-02Photos: Dimitri Coste

    www.ride100percent.com

    Barstow Catalog Spring 2016Page 10

    100%

    THE SNAKE RIVER

    THE CARLTON

    Barstow Catalog Spring 2016Page 11

    100%

  • Barstow Catalog Spring 2016Page 12

    O. S. F. A.

    The OSFA (One Size Fits All) project is the creation of acclaimed photographer Dimitri Coste. As an influential creative talent, hes been involved with numerous collaborations, but the OSFA project is the one most significant to Dimitri.

    His true passion, along with photography, has always been motorcycling. Anytime he can tie together opportunities to do

    both, hell jump at the chance. OSFA is a way for Dimitri to bridge the gap and collectively bring his passion for motorcycles, photography, and design into

    one collective space. Its a personal mission that he has sunk his heart and soul into, his own version of a race around the world.

    One size fits allPhotos: Larry Niehues

    www.ride100percent.com

  • Dimitris concept is to race an almost-stock Triumph in all kinds of events while allowing himself to change only tires and handlebars depending of the type of racing. This simple approach is the basis for his OSFA project.

    Barstow Catalog Spring 2016Page 15

    O. S. F. A.

    Photos: Larry Niehues

    www.ride100percent.com

  • When Costes 67 Triumph isnt on the racetrack, its transported in his late 80s Dodge van,

    dubbed the Boogie Van. The Boogie Van is Dimitris preferred mode of transportation off the track and served as an inspiration for the

    packaging of the OSFA goggle.

    # 50002-182-02

    Barstow Catalog Spring 2016Page 17

    O. S. F. A.

    THE OSFA

    Barstow Catalog Spring 2016Page 16

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    www.ride100percent.com Model: The OSFA

  • Deus ex Machina roared into Australias cultural consciousness in 2006, with some neatly customized motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: its a culture.

    Their openness and enthusiasm strike a chord with people, wherever they are... Deus didnt set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus philosophy recalls an era before the various pursuits of fun motorcycling, surfing, whatever were marketed into fundamentalist factions.

    Its this philosophy that blends perfectly with our way of doing things at 100%. Exploring this culture and creativity together with Deus has resulted in a collab goggle formed from our shared experiences in motorcycling, design, and fashion.

    Barstow Catalog Spring 2016Page 18

    Deus Ex Machina

    Pourveyors of possibility

    Photos: Dimitri Coste

    www.ride100percent.com

  • # 50002-183-02

    Barstow Catalog Spring 2016Page 21

    Deus

    THE DEUS

    www.ride100percent.com Model: The Deus

    Barstow Catalog Spring 2016Page 20

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    Photos: Dimitri Coste

    www.ride100percent.com

  • Barstow Catalog Spring 2016Page 22

    Conifer

    British born Nicolai Sclater is a very talented yet unconventional artist otherwise known as Ornamental Conifer.

    Currently living in Los Angeles, Nico applies his unique style to a variety of mediums outside the obvious canvas that most painters apply brush

    strokes to. His application to more unconventional pieces such as motorcycle fuel tanks, helmets, and most notably leather jackets is what makes him stand out from the rest.

    Conifer is recognized not only by the objects hes painting on, but also by his witty messages. For his second Barstow collaboration, Conifer emblazoned the message Talk Is Cheap across the back of the goggle strap. The simple, yet direct message is all in good fun and caps off his toothpaste colored goggle perfectly.

    Never perfect but always awesome

    Photos: Dimitri Coste

    www.ride100percent.com

  • Barstow Catalog Spring 2016Page 24

    Conifer

    Photos: Dimitri Coste

    www.ride100percent.com

  • Barstow Catalog Spring 2016Page 26

    Conifer

    # 50002-184-02

    Barstow Catalog Spring 2016Page 27

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    THE CONIFER

    www.ride100percent.com

  • Deus Ex Machina - Smoke Lens# 50002-183-02

    OVERVIEW GOGGLES

    Snake River - Smoke Printed Lens# 50002-125-02

    Classic White - Smoke Lens# 50002-086-02

    Bowery - Bronze Lens# 50002-180-02

    Hudson - Smoke Lens# 50002-181-02

    O. S. F. A. - Red Mirror Flash Lens# 50002-182-02

    Carlton - Bronze Lens# 50002-126-02

    Ornamental Conifer - Green Mirror Flash Lens# 50002-184-02

  • Replacement Dalloz Curved Lens - Bronze# 51000-009-12

    Standard Tear-Offs - 20 pk# 51014-010-02

    Replacement Lens - Silver Mirror# 51000-008-02

    Replacement Dalloz Curved Lens - Bronze# 51000-009-02

    Replacement Lens - Smoke # 51000-007-02

    Replacement Dalloz Curved Lens - Olive# 51000-005-12

    Replacement Lens - Clear# 51000-010-02

    Replacement Dalloz Curved Lens - Grey# 51000-008-12

    LENSES

    Photo: Matt Cordova

    www.ride100percent.com

    Barstow Catalog Spring 2016Page 30

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  • BlackSmoke Tint

    # 60007-001-01

    THE WESTFIELD

    www.ride100percent.com Model: The OSFA

    Barstow Catalog Spring 2016Page 32

    100%

    TitaniumSmoke Tint

    # 60007-008-01

    Barstow Catalog Spring 2016Page 33

    Westfi eld

    Photos: Dimitri Coste

    www.ride100percent.com

  • CASUAL CASUAL

    BARSTOW

    SM: # 36013-001-10 MD: # 36013-001-11LG: # 36013-001-12 XL: # 36013-001-13

    Black Full-Zip HoodySHIBUYA

    SM: # 33003-001-10 MD: # 33003-001-11LG: # 33003-001-12 XL: # 33003-001-13

    Black / Checkered Sleeve BRYMANN

    SM: # 36014-007-10 MD: # 36014-007-11LG: # 36014-007-12 XL: # 36014-007-13

    Heather GreyPull-Over Crewneck

    BARSTOW

    SM: # 32027-001-10 MD: # 32027-001-11LG: # 32027-001-12 XL: # 32027-001-13

    Black

    MOTEL

    SM: # 32034-001-10 MD: # 323034-001-11LG: # 32034-001-12 XL: # 32034-001-13

    Black MOTEL

    SM: # 32034-007-10 MD: # 32034-007-11LG: # 32034-007-12 XL: # 32034-007-13

    BlackCONIFER

    SM: # 32045-001-10 MD: # 32045-001-11LG: # 32045-001-12 XL: # 32045-001-13

    Charcoal

    SM: # 32029-052-10 MD: # 32029-052-11LG: #32029-052-12 XL: # 32029-052-13

    BADGER Black / White StripesFOLSOM

    SM: # 32044-001-10 MD: # 32044-001-11LG: # 32044-001-12 XL: # 32044-001-13

    Heather Charcoal

    SM: # 32043-018-10 MD: # 32043-018-11LG: # 32043-018-12 XL: # 32043-018-13

    CORDOVA BlackREEPER

    SM: # 32030-001-10 MD: # 32030-001-11LG: # 32030-001-12 XL: # 32030-001-13

    BRYMANNFLAT TRACKBlack

    Full-Zip Hoody

    SM: # 36010-001-10 MD: # 36010-001-11LG: # 36010-001-12 XL: # 36010-001-13XXL: # 36010-001-14

    Heather Grey

  • CASUAL

    RAW

    # 20111-001-01

    BlackAcrylic Cashmere Skully Fit RAW

    Charcoal GreyAcrylic Cashmere Skully Fit

    # 20111-007-01

    RIDE

    # 20034-001-01

    BlackA.Wool Snapback DINER

    # 20032-001-01

    BlackQuilted Foam TruckerDINER

    BlackQuilted Foam Trucker SINCE 82

    # 20035-001-01

    Bla