10 Years Old Editorial

4
Who would've thought (and it still amazes me) that the Melton Messenger has now been running for ten years….? I started the Messenger after having a bad experience with a tradesman and thought that there was a need out there for a handy little directory listing local services recommended by real people. All this was well before any of the customer rated websites had formed. I started out by knocking on neighbours doors and asking them if they would mind telling me what services they had used and which had done a good job! Over the years we have endeavoured to maintain the Messenger’s ethos of including businesses and services that have been recommended by previous customers. And thank you to all of you who we have spoken to and who have helped us to do this. We still encourage readers to feedback on the services featured in the directory and we will pass this back to the advertiser concerned. Nine times out of ten this is positive, but if we did get lots of readers complaining about a particular service we do reserve the right to take them out of the directory - thankfully this has only ever happened on a handful of occasions. Our main aim has always been to provide readers with a handy, interesting and useful publication and to encourages readers to use local businesses. Over the past 10 years we have keep up to date with the changing technology with our website, online magazine, social media and mobile app. I still however firmly believe that there will always be a place for a quality printed local directory. Readers may remember the very first issue we produced in December 2004, rather different from what it looks like today. It’s thanks to our local contributors and writers that has helped keep the publication interesting and relevant. Back then we only distributed to one thousand homes, today its almost 14,000. I must also mention here my fantastic distribution team who reliably deliver the Messengers through your door every other month. It started out with friends helping me deliver and now most of their own children have grown up and taken over! I am proud to say that lots of our advertisers have been with us many years and I wanted to take this opportunity of thanking them all for their continued support. In particular are those who were with us in those first few months and who have stayed in every single issue since! You may recognise some of their original adverts opposite. Finally last but not least a big thank you to you the readers. By using the Messenger to source your local services you are not only supporting the local economy, but keeping the Messenger going too. We are not run by the Council or part of the local paper, as some people may believe, but an independent company run solely by yours truly. Please do feel free to contact me if you have any suggestions on improving the Messenger, any feedback for any of our advertisers or recommendations on who we should be including. You can find more information about us on our webite Do find us on Facebook and follow us on Twitter and don’t forget to download our mobile app! Some kind words from our advertisers “Advertising with the Messenger over the last 10 years has been a hassle free effective way of gaining new customers.” Dean Cordwell - Valley Taxis “Debbie realises how busy I am ... she sorts out my adverts with little or sometimes no input from me. Our "These are the only corners we cut" advert that she designed is in my opinion the best advert I've had in the 23 years of kings road carpets” Peter Cox - Kings Road Carpets “The Messenger is a trusted local magazine, everyone should realise that the advertisers in it have been recommended by local people.” Cliff Hefferman - CC Plumbing “We have had our advert in the magazine since day one. We monitor all of our calls & we know from our customer base, that the messenger advertising works. Debbie is always keen to help with any advert changes we may have & looks after us well. We wish Debbie & the Melton Messenger every success for the future.” Dawn and Paul Gartshore LOL Contracts “ After all this time it still works for us” Brett Dziura - Betta Gardens “Since the first time we advertised we have had continuously good and regular enquiries with an excellent conversion rate to completed jobs with happy customers. Being in the Messenger only strengthens our quality reputation within the bathroom and kitchen industry.” Richard Potts - RPM “ We have stayed in the Messenger because it is a good quality, well respected publication” Elaine & Graham - Graham Skinner Motors “We continue to advertise because we receive many enquiries from potential clients thanks to the wide exposure it gives our business...we look forward to the next ten years! Aniela Maddock - Foxwise Accountacy

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Melton Messenger 10 Years Old

Transcript of 10 Years Old Editorial

Who would've thought (and it still amazes me) that the Melton Messenger has now been running for ten years….?

I started the Messenger after having a bad experience with a tradesman and thought that there was a need out there for a handy little directory listing local services recommended by real people. All this was well before any of the customer rated websites had formed. I started out by knocking on neighbours doors and asking them if they would mind telling me what services they had used and which had done a good job!

Over the years we have endeavoured to maintain the Messenger’s ethos of including businesses and services that have been recommended by previous customers. And thank you to all of you who we have spoken to and who have helped us to do this. We still encourage readers to feedback on the services featured in the directory and we will pass this back to the advertiser concerned. Nine times out of ten this is positive, but if we did get lots of readers complaining about a particular service we do reserve the right to take them out of the directory - thankfully this has only ever happened on a handful of occasions.

Our main aim has always been to provide readers with a handy, interesting and useful publication and to encourages readers to use local businesses.

Over the past 10 years we have keep up to date with the changing technology with our website, online magazine, social media and

mobile app. I still however firmly believe that there will always be a place for a quality printed local directory.

Readers may remember the very first issue we produced in December 2004, rather different from what it looks like today. It’s thanks to our local contributors and writers that has helped keep the publication interesting and relevant. Back then we only distributed to one thousand homes, today its almost 14,000. I must also mention here my fantastic distribution team who reliably deliver the Messengers through your door every other month. It started out with friends helping me deliver and now most

of their own children have grown up and taken over!

I am proud to say that lots of our advertisers have been with us many years and I wanted to take this opportunity of thanking them all for their continued support. In particular are those who were with us in those first few months and who have stayed in every single issue since! You may recognise some of their original adverts opposite. Finally last but not least a big thank you to you the readers.

By using the Messenger to source your local services you are not only supporting the local economy, but keeping the Messenger going too. We are not run by the Council or part of the local paper, as some people may believe, but an independent company run solely by yours truly. Please do feel free to contact me if you have any suggestions on improving the Messenger, any feedback for any of our advertisers or recommendations on who we should be including.

You can find more information about us on our webite Do find us on Facebook and follow us on Twitter and don’t forget to download our mobile app!

Some kind words from our advertisers “Advertising with the Messenger over the last 10 years has been a hassle free effective way of gaining new customers.” Dean Cordwell - Valley Taxis “Debbie realises how busy I am ... she sorts out my adverts with little or sometimes no input from me. Our "These are the only corners we cut" advert that she designed is in my opinion the best advert I've had in the 23 years of kings road carpets” Peter Cox - Kings Road Carpets “The Messenger is a trusted local magazine, everyone should realise that the advertisers in it have been recommended by local people.” Cliff Hefferman - CC Plumbing “We have had our advert in the magazine since day one. We monitor all of our calls & we know from our customer base, that the messenger advertising works. Debbie is always keen to help with any advert changes we may have & looks after us well. We wish Debbie & the Melton Messenger every success for the future.” Dawn and Paul Gartshore LOL Contracts “ After all this time it still works for us” Brett Dziura - Betta Gardens “Since the first time we advertised we have had continuously good and regular enquiries with an excellent conversion rate to completed jobs with happy customers. Being in the Messenger only strengthens our quality reputation within the bathroom and kitchen industry.” Richard Potts - RPM “ We have stayed in the Messenger because it is a good quality, well respected publication” Elaine & Graham - Graham Skinner Motors “We continue to advertise because we receive many enquiries from potential clients thanks to the wide exposure it gives our business...we look forward to the next ten years! Aniela Maddock - Foxwise Accountacy

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