10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
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Transcript of 10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
@David_Rogers
Author, The Digital Transformation Playbook
Faculty, Columbia Business School
10 Years of BRITE
Looking Back to the Future of the Digital Business Revolution
Key value drivers of digital strategies
• Customer experience
• Operational excellence
• New business models
Disruptive Business Model MapChallenger
CustomerIncumbent
Value Proposition
Differential
Value Network
Differential
Two-Part TestRadically displace value? Barrier to imitation?
“Strategy When Creative Destruction Accelerates”Vijay Govindarajan & Anup Srivastava
Who’s Getting Disrupted Fastest?
1. Digital transformation is about strategy (not technology)
2. Enterprises are not big startups
3. We need to reimagine competition
4. Disruption is coming… but not for who you think
5. A question is worth a thousand answers