10 Ways to Use Twitter and Facebook to Boost Awareness, Raise Money, and Rally Advocates

10 Ways to Use Twitter and Facebook to Boost

Awareness, Raise Money, and Rally Advocates

Created exclusively for Volunteer NH!’s Annual Governor’s

Conference on Volunteerism

Presented by Lani & Allen VoivodCo-owners and Content Lovers

of Epiphanies, Inc.

Social Marketing and Success Strategies – www.AhaYourself.com

“Hi. We’re Lani & Allen.”


Fast Facts Social Marketing & Success

Strategies

NH Biz Owners since 2004

Learning from the top marketing

& biz minds out there

Success partners with NH Division

of Economic Development, Mattel

We practice what we preach

Ali Brown

Adam UrbanskiMelanie Strick

Mari Smith

Suzanne FB

Gary Hirshberg

Lorrie Ferrero

Throwing 1st “A-Ha!” NH Social Media Business Summit 6/15/09, sponsored by PSNH, with USNH and DRED support

Over the next 77 minutes or so, our intentions are to…


Meet you where you’re at

Leverage the knowledge in the room

Help you cast away social media fears,

feelings of overwhelm, and “Negative

Ninnie-dom”

Learn the #1 Rule and #1 Truth of Social

Media Marketing

Reveal the “10” to you

“Okay Gang, Let’s Get Crackin’!”

Your overall

MARKETING MISSION!


To: NH

From:“A-Ha!”

Your #1 job

with your

marketing is to

make it EASY

for your Ideal

Audience to

take the NEXT

STEP with you.

(Remember, it’s all about making the EMOTIONAL CONNECTION!)

Social media marketing starts with

MINDSET!


“It’s not skills, education,

or luck that sees the

rich getting richer and

leaves you in the same

situation year after

year.

It’s mindset.”-T. Harv Eker, author of NY Times bestseller,

Secrets of the Millionaire Mind

SOCIALIZE!


It’s called “social NETWORKING”

for a reason!

@LaniVoivod

@AllenVoivod

Increased VISIBILITY * FREE Advertising * Access * CONNECTIONS *Relationship Building * INTERACTIVITY * Engagement * Profit PORTALS

The #1 Rule of Social Media…



There ARE no rules!

The #1 Truth of Social Media…



Creativity is your capital!

How Many Ways Can Your *Peeps* Take the Next Step With You?


To: NH

From:“A-Ha!”

#1 for Viz, $$, & Advocates:

Direct Action


1. Options/Applications

TipJoy

Tweet4Good

SixDegress.org

ChipIn.com

PayPal/Amazon

2. Winging Cat Rescue

2000 cats rescued ‘06-’08

Kill rate down: 95% > 10%


Inbound Links/SEO


12for12k.org: 3/19/09, 300 tweeters helped drive 3K

visitors, 6K+ pageviews, reached $12k in 6 hours


Monitor & Engage


1. Twitter Search

Keywords

Follow, @replies

2. Facebook Social Ads

$15 billion value

Changing nature of privacy


Leverage


Twitter Community Building Prototype (by Nate Ritter)


Leverage


Social

Marketing

Content

Ecosyste

m


Crowdsourcing


KD Paine @ Stonyfield

Farm Entrepreneurship

Institute: “Marketing

consultants are in

trouble.” Why?

1. Followers and Fans

TELL you what works

2. They’ll “Stack Attack”

the best ideas, too!


Virality


1. Hashtags

#woofwednesday –

100+ pages of results

2. Facebook status updates

and news feeds

“And they tell two

friends, and so on, and

so on, and so on!”


Brand/Reputation


1. GIVE!

2. Successful organizations:

Help others

Solve problems

Provide VALUE

Share information and resources

Serve!

Ask me

about it!


Collaborations


Everybody all aboard the green bandwagon!


Trending Topics


1. Ride the wave!

2. Build your

ONLINE EQUITY

3. Think BIGGER.

GLOBAL. NICHE.



Have More FUN!


(Seriously. FUN works.)

Attract like-minded peeps

Invite unexpected opportunities

Stand out from the crowd

Where there’s a will,

THERE’S A WAY.


Resources & Options for your

ONLINE PRESENCE

1. Wordpress.org

2. Online donation options

3. CaféPress.com

4. Twitter, FB Fan Pages, YouTube, etc.

“CREATIVITY IS YOUR CAPITAL!!”

“Let’s Stay Connected…”


1. Free “A-Ha!” Success Kit (includes 22-page Special Report)

2. Inciter ezine

3. Free 19-page Twitter Special Report

(Psst - don’t miss outdon’t miss out!)

Move Forward With

Support, Focus, & Confidence


90-Day Social Media Marketing Training

Program for 12 passionate peeps

3 live, 3-hour Group Mastermind

Meetings

Tues., 6/23, 7/28, 8/25

3 Monthly Group teleconferences

2 1-on-1 Strategy Sessions, you

can use anytime in ’09

$447/month for 3 months,

or $997 if paid in advance

***NH Job Training Fund may cover 50%...***

10 Ways to Use Twitter and Facebook to Boost Awareness, Raise Money, and Rally Advocates

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Transcript of 10 Ways to Use Twitter and Facebook to Boost Awareness, Raise Money, and Rally Advocates