10 Tips to Turn Your Average One-Time Website Visitor Into a Customers

10 Tips to Turn Your Average One-Time Website Visitor Into a Customer

Jeremy Schoemaker

LogMyCalls Free Trial• LogMyCalls.com/30-day-trial• Coupon Code: DAMGOOD• Call (866) 811-8880

http://www.logmycalls.com/30-day-trial



Today You’ll Discover…• How you are losing money.• How to recover that lost revenue.• How to turn website visitors into customers.• Build trust and loyalty.• And by the end of this presentation you will learn how to not

only turn website visitors into customers but also be able profit from these users

FOREVER

• 2010 Most influential person on the internet – Fast Company Magazine.

• Worlds Largest Mobile Site 2002 – Generated over 11 million in affiliate sales. My Introduction to affiliate marketing – Sold in 2011

• Commission Junction – highest earning affiliate 2007 generating an average of $400,000 per month in affiliate earnings.

• 2008 eBay’s nomination for a presidential award for technology from our AuctionAds affiliate network.

• 2009 Affiliate Summit affiliate of the year Pinnacle award.

• Top 5 Facebook advertiser (70-90k/day) 2009.

• Elected to Facebook.com Monetary board as the Affiliate advisor.

What Do Others Have To Say?• “Jeremy came into propelled

our advertising network a year ahead. He truly understands what makes people tick”

Tim Kendall

Director of Monetization

Facebook.com

What Do Others Think?

• “Jeremy’s advice drastically improved our user retention through email.”

• John Donahoe

• President

• eBay

• “Since we brought Jeremy on as an advisor he has given us incredible feedback on our Webmaster Tools products.”

• Dylan Casey

• SVP Product Development

• Google

How did I come up with this?

How did I come up with this

1 month later

How are you throwing money away?

You are spending money and resources to get people to your website every day

8 -12 INTERACTIONSWill they come back to buy From You?

YOU GOT THEM INTERESTED!Will they come back to buy From You?

YOU EDUCATED THEM ABOUT THE PRODUCT OR SERVICEWill they come back to buy From You?

What if there was a way to capture these

website visitors?

WHAT IF YOU COULD BUILD A RELATIONSHIP WITH THEM?

YOUR BRICK AND MORTAR COMPANY

CREATE THAT FACE TO FACE COMMUNICATION

YOUR BRICK AND MORTAR COMPANY

• Let them know you are a real person.• Let them know WHY you are selling a service

or product.• What makes your product different.• Grab a drink with them.

The person behind the company

Building Trust with users

HOW IN THE WORLD DO WE DO THAT?

What if there was a way to capture these

website visitors?

TOO INTRUSIVE?

THE BAIT

Special reportCoupons

Special Offers

THE EMAIL ACQUISITION FORMULA

CONFIRMATION

THANK YOU AND GIFT

DID YOU KNOW?

SOCIAL PROOF

HERE IS MORE VALUE FROM US

4 DAY SALES MACHINE

DAY 1 SALE

DAY 2 SALE OMG

DAY 3 SALE - FAQ

DAY 4 SALE – TODAY IS IT!

DAY 4 SALE – SALE ENDING SOON!

HERE IS MORE VALUE FROM US

LAST CHANCE UNREAL OFFERWE VALUE YOUR FEEDBACK MORE

THAN YOUR MONEY

CROSS SELL

UPSELL

AFFILIATE OFFERS

MONETIZE TO INFINITY

RETENTION SEQUENCE

EMAIL 1: SURVEYTHANK YOU FOR YOUR PURCHASE, PLEASE TAKE A MOMENT TO COMPLETE THIS SURVEY AND GET A

SPECIAL TREAT FROM US!

FUN FACT: 40% OF THE PEOPLE WHO COMPLETE THE

SURVEY MAKE ANOTHER PURCHASE WITHIN 48 HOURS

STRATEGY:IF NO PURCHASE IS MADE WITHIN 20 DAYS

SEND A “WE MISS YOU EMAIL WITH A SPECIAL DISCOUNT”

REPEAT RETENTION EMAILS ON EVERY PURCHASE

WHAT IS THE PAR PROGRAM?

ACQUISITIONRETENTION

SOCIAL INTEGRATIONROI TRACKING

ACQUISITION

• Over 850 companies took part• Each potential customer email is

worth $187 Life time value• $40 return for every $1 spent

HOW MUCH ARE YOU GETTING?

Jeremy SchoemakerPar Program

[email protected]://www.parprogram.com

Thank you!!!

LogMyCalls Free Trial• LogMyCalls.com/30-day-trial• Coupon Code: DAMGOOD• Call (866) 811-8880




10 Tips to Turn Your Average One-Time Website Visitor Into a Customers

Business

Transcript of 10 Tips to Turn Your Average One-Time Website Visitor Into a Customers