Using Internet & Smartphone Tools to Engage & Support Volunteers (April 2013, PDXTech4Good.org)
10 Tips for Using Social Media to Engage Volunteers
description
Transcript of 10 Tips for Using Social Media to Engage Volunteers
Connecting Great Ideas and Great People
www.asaecenter.org
Content Leaders: Jessica Medaille, International Society for Technology in Education Jennifer Ragan-Fore, International Society for Technology in Education
10StepsforUsingSocialMediatoEngageVolunteers
August 16, 2009, 3:15 pm Tweet this session: #asae09 lr1
10StepsforUsingSocialMediatoEngageVolunteers
• Novirtualopportuni<es• Noshort‐termassignments• Loca<oninconvenient• Concernaboutexpense/lossofincome
• Don’tknowothervolunteers
• Noopportuni<esfornetworking
BarrierstoVolunteering
fromDecision to Volunteer,page103
ExamplesofVolunteerOpportuni<es
• Leadingmonth‐longbookclubdiscussionsonourwikiorNing
• Servingasorganiza<onal“docents”inSecondLife
• Gree<ngnewmembersofourNingeveryfewdaysforamonth
• Short‐termguestblogging
• Offeringaninformal“UStream”liveeventformembers
• Pos<ngnewsitemstoFacebook
• OrganizingaspeakerseriesinSecondLife
AnnualConference
TechnologyStandards
20,000individualmembers85,000affiliatedmembers
VirtualCommuni<esBooks
Educa<onAdvocacyPeriodicals
WhatWe’llCover:
Sec$on1:Prepareyourorganiza$on
Step1:Assessyourorganiza<on’sreadinessStep2:Educatetherestofyourorganiza<on
Step3:Establishguidelines&orienta<on
WhatWe’llCover:
Sec$on2:ThinkDifferent
Step4:RemovethebarriersStep5:Understandtheculturalshi_s
Step6:MaketheinvisiblevisibleStep7:Iden<fyyourchampions
WhatWe’llCover:
Sec$on3:AvoidthePi>alls
Step8:BuildincheckpointsStep9:Holdthemaccountable
Step10:Givegooddirec<on
Sec<on1:PrepareyourOrganiza<on
Step1:AssessyourReadiness
How does this fit with your mission?
How will you measure success?
Step2:Educatetherestofyourorganiza<on
Help the rest of your org iden:fy appropriate volunteer opportuni:es
Ques<onstoAsk:
• Whatsocialmedianeedsandopportuni<esexist?• Whichsocialmediatoolsandchannelsareyourmemberscurrentlyusing?
• Whatskillsorknowledgeareneededtocontribute?• Whattypeoforienta<onwillneedtobedesignedandwhowilldoit?
• Howlongshouldtheappropriatevolunteerhavebeenamember?
• Howmuch<meisavailabletomanagethevirtualvolunteer(s)comple<ngtheproject?
• Howlongwillittaketocompletetheproject,oristhisanongoingproject?
Step3:EstablishGuidelines&Orienta<on
Create a Code of Conduct
IssuestoCover:
• Howavolunteer/communityleaderwillbeiden<fiedwithinthecommunity
• Howavolunteerwilldifferen<atebetweencommentsthatrepresenthisorherownopinionsvscommentsthatrepresenthisorherroleasavolunteer.
• Whatthevolunteercanandcannotsayonbehalfoftheorganiza<on
• Howthevolunteerhandlesescala<ngornega<vecommentsorsitua<ons(whatheorshecanhandlevswhatshouldbele_tostafforvolunteerleadership)
Consider how well you know these volunteers
Break the work into chunks
Be flexible
How will these volunteers fit?
Make the value proposi:on clear
Clarify your organiza:on’s mission
Tap your volunteer leaders to reach out to new poten:al volunteers
Sec<on3:AvoidthePikalls…
Step8:BuildinCheckpoints
Step9:Holdthemaccountable
Strike the right balance
Step10:Givegooddirec<on
Watch out for volunteers who take themselves too seriously
Atyourtables
Take5minutesanddiscuss3waysthatyouthinkyoucouldintegratesomeoftheseopportuni<esintoyourownorganiza<ons.
Ques<ons?
www.asaecenter.org
Contact Information
Jennifer Ragan-Fore Director of New Media & Member Communities International Society for Technology in Education [email protected] Twitter/LinkedIn/Facebook: raganfore
Jessica Medaille Senior Director of Membership Development International Society for Technology in Education [email protected] Twitter/LinkedIn: jmedaille
SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010
Los Angeles, CA