10 tips for setting up an online fashion retail business
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Transcript of 10 tips for setting up an online fashion retail business
10 tips for setting up an [online] fashion retail
business
CEO gloople [@wvrknight]
Free Website
Facebook store
Mobile store
What do we offer?
One stop shop
easy to use
Connect with social media
BusinessIntelligence
tool
where are we [now]?
1.3 million sellers
online sales 2012 / £142 b.2016 / £205 b. (45% increase)
30% sales predicted to come through mobile
£800 million sales in the UK
The current marketDigital Commerce
1 Billion people. A share is worth £2.60
Generates massive £21.04 in sales
90% trust peer to peerrelationships vs 14% advertising
47p in new sales for brands
The current marketSocial Commerce
be [remarkable]
Step 1
the same but [different]
Step 1
What’s in a[name?]
Step 2
[glue]
people
identity
[online]
the brand
image
[reality]
customers
Step 3
online alter [ego]
Step 3
Make it easy for
Google to find [your
business]
Step 4
what’s my online [voice]
business
persona
audience
Step 4
Step 5
Step 5 Responsive
have a [blog]
Step 5
1
PayPal Merchant 30p + % £20 per month
On the go
2 3 4 5
Step 6
Step 7
build social interactions into the core of your
[product description]
Step 8 Copywriting
Step 9
content [marketing]
Step 10
cost of being batman [infographic]
Step 10
make the [jump]
Step 10
have [conversations]
Hootsuite
the nerd in me is [happy]
where are we [now]?
1
SEO PPC Email marketing
Social media
Affiliates
2 3 4 6
6 Tips to online Success
Digital marketing
5
thank you for your [time]
speaking | training | consultancy
Tweet me @wvrknight