10 things you should know, but no one ever told you-2010 version
109
A PRESENTATION BY EVAN VAN LISSUM
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Transcript of 10 things you should know, but no one ever told you-2010 version
A PRESENTATION BY EVAN VAN LISSUM
10 thingsto know aboutthe internet
1. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as smart as you3. SEO: Google does not use keyword meta tag in web ranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if used properly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
09
1. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as smart as you3. SEO: Google does not use keyword meta tag in web ranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if used properly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
09
WHAT WILL THE FUTURE BRINGsource: worldwidestar.wordpress.com
1. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as smart as you3. SEO: Google does not use keyword meta tag in web ranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if used properly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
09
Design
ESSENCE!
BIG Buttons + Search
THEFOLD
most important content
othercontent
Pixels from top
Percent of Viewing Tim
e
The Fold. Click vs scrollsource: http://www.useit.com/alertbox/scrolling-attention.html
Picture better than 1000 words.Pictures + Animations + Video (max 2 min)
LESSON 2 Your audience is probably not as smart as you. Make it easy.
1. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as smart as you3. SEO: Google does not use keyword meta tag in web ranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if used properly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
09
MOBILE
more than 7 billion apps
more than 7 billion apps
3 mio sold in 80 days
LESSON 3 Go mobile
1. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as smart as you3. Go mobile4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if used properly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
09
How to get your Facebook page banned?
• The first 10 people to comment on this post win tickets.
• The first 10 people to comment on this post win tickets.
• 25th fan will win a slab of beer!
• The first 10 people to comment on this post win tickets.
• 25th fan will win a slab of beer!• Tag yourself in this photo and win tickets.
• The first 10 people to comment on this post win tickets.
• 25th fan will win a slab of beer!• Tag yourself in this photo and win tickets.
Read the promotion guidelineshttp://www.facebook.com/promotions_guidelines.php
Promotion guidelines:6.1We may modify these Promotion Guidelines at any time without notice to you.
Facebook requires that anyone wanting to administer a promotion or sweepstakes on their Facebook Page first get written approval.
Facebook requires that anyone wanting to administer a promotion or sweepstakes on their Facebook Page first get written approval.
Paying 10.000 EURO helps
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10
How Facebook decides what to put in your news feed?
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10
How Facebook decides what to put in your news feed?• Newcomers have a problem
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10
How Facebook decides what to put in your news feed?• Newcomers have a problem• You need interaction = Catch 22
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10
How Facebook decides what to put in your news feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10
How Facebook decides what to put in your news feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10
How Facebook decides what to put in your news feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10
How Facebook decides what to put in your news feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10
How Facebook decides what to put in your news feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help• Links in status updates +1
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10
How Facebook decides what to put in your news feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help• Links in status updates +1• Photo and video in status +10
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10
How Facebook decides what to put in your news feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help• Links in status updates +1• Photo and video in status +10• Comments = key
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-all-2010-10
How Facebook decides what to put in your news feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help• Links in status updates +1• Photo and video in status +10• Comments = key• Popular kids win
in Belgium
LESSON 4 Use social media, but do it wisely
1. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as smart as you3. Go mobile4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if used properly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
09
Contest of Lano, a Norwegian brand for baby shampoo.The winning photo will be on the packaging.
Winner: Mikael with 29.105 votes
•Rickrolling. “never gone give you up”. 40 mio views
•Rickrolling. “never gone give you up”. 40 mio views
•Rumour Steve Job died. Market value went down with 10 billion dollar in 10 minutes.
LESSON 5 The internet is still the largest experiment in anarchy we have ever had.
1. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as smart as you3. Go mobile4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if used properly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
09
Digital Agencies of the Future
iPhoneScreen grabs
GoogleiPhone/
iPad
GoogleiPhone/
iPadHTML5
LESSON 6 Flash?
1. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as smart as you3. Go mobile4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
09
MEET THE iAD
What is the iAD?
What is the iAD?Rich media banners on iPhone/iPod apps
What is the iAD?Rich media banners on iPhone/iPod apps
LESSON 7 Rich media banners rock!
1. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as smart as you3. Go mobile4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Rich media banners rock8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
09
October 2009100.000.000 videos a dayevery minute = 8 hours new contentVideo is shared the most of all
October 20102.000.000.000 videos a dayevery minute = 24 hours new contentVideo is shared the most of all
INFOBESITAS
LESSON 8 Online video is even more steaming hot!
1. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as smart as you3. Go mobile4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Rich media banners rock8. Online video is even more steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
09
Only 2 things matter...
RELEVANCE& IDEAS
1. Be relevant People will seek you out
become an anteater guru(you don’t need to reach millons)
what if......you are not selling the most relevant thing in human existence?
2. Amazing ideas are like a neutron bombyou don’t have to be right on target to get the job done
22.055.893 views
LESSON 9 Be relevant or have a great idea!
1. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as smart as you3. Go mobile4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Rich media banners rock8. Online video is even more steaming hot9. Be relevant10. Never forget that ultimatly it is only advertising
09
How to sell YOUR online campaign?
STEP 1: Get numbers http://discoverdigitallife.com/
STEP 2: Get more numbers http://www.google.com/trends
STEP 3: Put numbers in quoteshttp://www.numberquotes.com
STEP 4: Write your SM strategyhttp://whatthefuckismysocialmediastrategy.com/
STEP 5: Present all in a nice cloudhttp://www.wordle.net/
STEP 6: Check your reputationhttp://thewhuffiebank.org/
LESSON 10 Do your homework. Do it yourself.
1. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as smart as you3. Go mobile4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Rich media banners rock8. Online video is even more steaming hot9. Be relevant10. Do your homework. Do it yourself
for a presentation at your office: www.10things.be
More work and wisdomat Booth D10
