10 Things You Need To Know About Cities & Social Media Peter Kageyama Creative Cities Michigan...
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Transcript of 10 Things You Need To Know About Cities & Social Media Peter Kageyama Creative Cities Michigan...
![Page 1: 10 Things You Need To Know About Cities & Social Media Peter Kageyama Creative Cities Michigan Municipal League Sept 23, 2010 Source:](https://reader033.fdocuments.net/reader033/viewer/2022052708/5a4d1b657f8b9ab0599afa53/html5/thumbnails/1.jpg)
10 Things You Need 10 Things You Need To Know About To Know About
Cities & Social MediaCities & Social Media
Peter KageyamaPeter KageyamaCreative Cities ProductionsCreative Cities Productions
@pkageyama@pkageyama
Michigan Municipal LeagueMichigan Municipal LeagueSept 23, 2010Sept 23, 2010
Source: Wikipedia - CC
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#1 In case there was any doubt…
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#2 Social Media is how young professionals communicate
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#3 Social Media is a new threshold of capabilityfor cities & staff
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#4 Social Media isSocial Capital building
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#5 Social Media volume is a measure of community vitality
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#6 You cannot use the same messaging as in other media
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#7 Social Media is about unofficial messages & unofficial messengers
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#8 User generated content & Buzz is the Holy Grail
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#9 Social Media is a “Power Law Distribution”
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“Power Law Distribution”
aka the “One Percent Rule”
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#10
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The Web is Dead
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Bonus:Social Media allows you to mine the diaspora
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Bonus:Who will be your “Chief Tweeter?”
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Bonus: Specialty groups & applications
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Thank You Michigan!
Peter Kageyama@pkageyama
www.creativecitiesproductions.com
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Summary1. You need to be on FB & Twitter2. How young professionals communicate3. New threshold of capability for cities & staff4. Social Capital building5. Volume is a measure of vitality6. Requires new message – we don’t believe advertising7. Unofficial messages and messengers8. User generated content & buzz9. Power Law Distribution – 1%10. Web is dead.
Bonus: Mine the diaspora, Chief Tweeter & Specialty groups & apps