10 Things You Can Do Today To Improve Your Email Marketing
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Transcript of 10 Things You Can Do Today To Improve Your Email Marketing
10 Things You Can Do Today To Improve your Email
Marketing
● Capturing preferences of the customers● Integrate and correct your data● Create an interesting content● Craft your message● Respect customer time● Use Images When It Makes Sense● Track the most important metric● Call to action page● Optimise to mobile phone● Include social sharing button in your email
10 Things You Can Do Today To Improve your Email Marketing
Capturing Preferences of the Customers
There are different ways to capture preference of the customer, One of the way is questioning them about the product.
10 Things You Can Do Today To Improve your Email Marketing
Integrate and Correct Your Data
Many businesses have different sources of consumer data, We should make sure that data is updated properly. we should take spam protection while updating the data.
10 Things You Can Do Today To Improve your Email Marketing
10 Things You Can Do Today To Improve your Email Marketing
Craft your message
Horn your message as it appeals as specially for your intended audience. Be clear about which audience you are approaching. Different audiences have different expectations of knowledge about what your business offers. Focus one thing which you want to achieve.
10 Things You Can Do Today To Improve your Email Marketing
Respect Customer Time
Email marketing have special relationship with recipients, As they have given permission for you to send them email. So treat them as special and offer them something value - special deals, important news.
10 Things You Can Do Today To Improve your Email Marketing
Create an interesting content
To create an interesting content first we need to understand which audience we are going to target. once we identify their needs and reach to them then your consumer will pay attention to your campaigns if they are interesting.
10 Things You Can Do Today To Improve your Email Marketing
Use Images When It Makes Sense
Images and video play a vital role in email. we should be careful with images including graphics, logos, and photos. You should not include too many images in emails because it can make the email load slow and people won’t know where to focus their eyes.
10 Things You Can Do Today To Improve your Email Marketing
Track the Most Important Metric
You should also track consumer Communication with your messages over a period of time. So that you can get the clicks or conversion at the end of a series of campaigns which is more important.
10 Things You Can Do Today To Improve your Email Marketing
Call to Action Page
Call of action button or text on a email meant to promote user to click and continue the conversation. Something that can drive subscribers having too many calls to action in a single page. Keep the calls to action limited based on that goal and design it as they're the same.
10 Things You Can Do Today To Improve your Email Marketing
Optimise to Mobile Phone
This is the age of smart phones or other smart devices. Your contacts may receive your emails on their smart phones or their tablets etc. So, here is the need of getting your email letters optimized perfectly for the mobiles or the tablets.
10 Things You Can Do Today To Improve your Email Marketing
Include Social Sharing Button in Your Email
Include social sharing links in your email. Put social sharing links like Facebook, youtube and Twitter buttons in your emails; ask customers to forward emails and share them with friends.
10 Things You Can Do Today To Improve your Email Marketing
Questions & Discussion and more
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