www.kenscio.com

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Segment of One

• Arrival of new complex systems that derive data from Demographics, transactions, web-behaviour etc. for each individual

• No One is alike, everyone will fall into different segments

• Data driven Individualisation and subsequent processing of Email Contents for better targeting

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Personalisation

• Gathering Live Data will be one essential feature of new Email Marketing strategy

• Personalisation of Individuals on the basis of other aspects such as location of opening an Email, Time of opening etc.

• Increasing mobility of people and wider availability of different devices to open an Email will become important factor

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Creativity

• No more limitation on creativity for Email contents.

• With Caching, high quality creative can be loaded in a fraction of second

• Other aspects of creativity such as music, audio, videos etc. will play much important role in Email Marketing

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Live Social Angle

• Emails will become much more interactive and will be no more a static medium of interaction

• It will be possible to see live social feeds from Facebook, Twitter etc.

• You will be able to see which of your friends opened or clicked an email

• Adding to its interactivity, Emails will also become shareable in Social media

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Advanced Analytics

• Personalised Email based on who is seeing it

• Based on the receiver, you can send personalised content

• Based on extensive analysis of collected data of the readers, it will be possible to get a better understanding of the readers’ behaviour

• Analytics will play a pivotal role for better understanding of Email readers

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Predictive Email Marketing

• Predictability of “Customers’ needs” will become more important for Email Marketing

• Predictions will not be done in group level, it will be done in individual level

• A lot of tools will be coming up to predict what a person is going to buy, even before that person knows about it.

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Multichannel Marketing

• Email marketing will be used in conjunction with many other channels in 2014

• A single tool which will support many channels of marketing will be very important.

• The data from various channels will be used to support email marketing & vice versa.

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Single View of Customer

• Having a single view of each customer will become more important for Email Marketer

• It will give a better understanding of what customers do at various other places, time etc.

• This will help in performing quick and perfect decision making

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Data Enhancement

• Lot of tools will be coming up to make the marketers understand their existing customers in a much better way

• Capitalising on other data sources, it will become easier to cleanse the existing data for Email Marketing Programs

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Responsive Design

• Emails will be read more on mobile devices than on desktop

• Additionally it will be opened in any kind of devices having different screen configuration and size

• Emails will have to become intelligent enough to be responsive and readable according to various mobile devices used by the reader

All these will make email marketing much more interesting & relevant for the Marketers & even the recipients.

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