10 Things to Know About Mobile Health Care
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Things You Need To KnowAbout the Mobile Revolution
In Health Care Communications
Shel Holtz, ABC
10
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Audience poll on mobile use(conducted in real time)
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1The shiftis underway
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$1.7 billion marketin 3 years
Source: Chilmark
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2Patients& families are primed
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Want some numbers?
• 17% of cell owners have searched for health information (29% for 18-29 demographic)
• 9% of cell owners have health apps on their phone (15% for 18-29 demographic)– Help them track or manage their health
-- Pew Internet & American Life Project
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Current crop of healthcare apps• Logging fitness workouts• Monitor vital signs• Providing health tips• Calculate disease risks• Calculate body mass index• Keeping personal health records • Providing users’ health information to physicians and emergency
workers• Learn about medicines• Smoking cessation • Yoga stretching exercises people can perform at their desks at work
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3Doctors willsoon begindemanding it
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Source: Voalte
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Source: Voalte
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4The mobileWeb trumpsapps
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5Apps willproliferate
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6Strategize app development
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Internal apps
• Already employed by Kraft, IBM, Google• Look for high-impact outcomes• Account for training
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Source: Voalte
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Objectives
• Improving response time to call bell by 10 seconds
• Reducing bed falls of 25 percent by the end of the first year
• Acknowledging critical lab results within five minutes
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External hospital apps
• Urgent care wait times• Lab test
results• Appointments• Locations• Physicians• Symptom
checker
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Not enough?
• Henry Ford Health System– Emergency room locater
• Detroit Medical Center– Emergency room locater
• St. John Providence Health System– Physician contact app for doctors
• Crittendon Hospital Medical Center, Rochester– ER mapping/rerouting for EMS crews
• Porter Adventist, Denver– Pre-register before entering ER
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Considerations
• Build your own or buy one you can brand– e.g., iTriage
• App platforms (multiple costs, maintenance)– iOS– Android– Windows 7– WebOS– Blackberry
• Web apps
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7Mobile + geolocation = wayfinding
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8You can bemobile without owning stuff
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9Be carefulof the mobilepublicationmodel
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10YourcommunicationsSwiss ArmyKnife
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To Aid in Communication?
• Audio recorder (iTalk, AudioBoo, iPadio)• Video streaming (Qik, uStream)• Productivity (Google Docs, DropBox, Evernote)• News (CNN, AP, etc.)• Communication (WebEx, etc.)
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Copyright applies to this document – some rights reserved.This work is licensed under a Creative Commons
Attribution-non commercial-share alike 3.0 licensehttp://creativecommons.org/licenses/by-nc-sa/3.0
Questions?
• Shel Holtz, ABC
Phone: 415.367.3820Email: [email protected]: www.holtz.com Blog: blog.holtz.comPodcast: www.forimmediaterelease.bizSkype: shelholtzTwitter: @shelholtzFriendFeed: shelholtz2nd Life: Shel Witte