10 Things I Wish PR Knew About Working With Bloggers

LESLI PETERSON 3 6 5 AT L A N TA FA M I LY

Vetting + Initial Outreach

DON’T TRUST EARNED MEDIA APPS. ◦ They’re wrong. Really wrong. And they don’t tell the whole story.

◦ Questions I wished CVBs and DMOs asked me:◦ What makes your blog unique?◦ What’s your audience like?◦ What’s your content strategy?◦ I see your page views…how many total posts do you have? ◦ What’s your best means of getting traffic?◦ What are your most popular posts?

SOCIAL ISN’T EVERYTHING.

**rebeccacoleman.ca

◦ WHEN social is the best solution

◦ WHY most bloggers promote their social stats

◦ WHO to be wary of in the social landscape

◦ WHAT we believe is more important than social media

PLEASE SKIP THE PRESS RELEASE. ◦ Try targeting the 10-15 magazines/blogs/TV

you want to reach, and customize the pitch for them

◦ Pitch the column (or the headers)

◦ If you decide to keep the press release….

◦ Try a Social Media Release….◦ Photos◦ Hashtags and Links◦ Make It Easy◦ Click To Tweet (free)◦ Event better? PitchEngine (TinyPitch is $5/mo)

Working Together

SET EXPECTATIONS UPFRONT◦ Should you ask for the

exact coverage you want ?

◦ Find out what is “typically” included

THE ITINERARY IS IMPORTANT◦The sooner it’s delivered, the better

◦What should it include?◦ Hashtags◦ Social media tags◦ Notes of interest◦ Comp notes◦ Suggested vs. required

FRUSTRATION WITH EARNED MEDIATypically it’s a resource issue

◦ (eg. Events and Listings)

Ask them their content strategy and/or editorial calendar

Press Releases vs Story Ideas

Using Itineraries

After The Visit

HELP US WHEN WE’RE HELPING YOUEngage with us on social media ESPECIALLY when we are on location

Share our posts about you◦ Meet Edgar

Backlinks are GOLD for us

It’s YOUR investment, too!

DON’T HIDE THE PHOTOS◦ INVEST in quality photos

◦ Ensure they’re AVAILABLE anytime

◦ SHARE the appropriate credit info

◦ LRC’s Travel Media Press Room is the gold standard

WE WANT YOUR FEEDBACKBefore the visit:

What are your goals?What do you want to highlight?

After the visit:Were you happy with the content?See any typos?Ask questions about the trip (Favorite?

Missing? Changes? How was it?)

DON’T BE A STRANGER

LESLI PETERSON – lesli@365atlantafamily.com – 678-595-0936

SUE RODMAN - sue@365atlantafamily.com – 404-784-5650