10 thing sme need to know about marketing
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10 Thing SME Need to Know about Marketing By: Jerry C. Cocabo Yao December 08, 2012 Mega Balik Bayan Expo Megatrade Hall, Megamall
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Transcript of 10 thing sme need to know about marketing
10 Thing SME Need to Know about Marketing
By: Jerry C. Cocabo YaoDecember 08, 2012
Mega Balik Bayan ExpoMegatrade Hall, Megamall
U.S.P.(Unique Selling Proposition)
Value Proposition
Marketing Mix (4 P’s of Marketing)
SWOT ANALYSIS
Brand UAI( Usage, Attitude, Image)
IMC (Integrated Marketing Communications)
AdvertisingSales PromotionsPublic RelationsPersonal SellingDirect Marketing
Customer Service
Maraming Salamat po!!!